Pricing
Pricing
For a daycare center, some fixed pricing strategy would not be effective. Rather the pricing
strategies will change over a period of time. The parents will be given different choices and plans
according to their requirements, and the number of hours they want to leave their kids at day
care. Normally it will range from AED1000-1500 per week, for all the services and amenities.
Besides increasing the revenue, “Happy Child Day Care” would also gradually increase its
capacity after the first year of operations. It will enable the business to maximize revenues while
offering additional and extensive services to the parents (Albanese, 2006). As already discussed
in the above section, it is a service, not a product, so there is no specific lifespan. The variation
and addition in services would make it possible for the daycare center to increase the life span of
The daycare center will be highly beneficial for the customers because it will enable them a
stress-free and worry-free environment to look after their kids. The parents doing full-time jobs
would need not to worry about the well-being, safety, and health of their kids. Also, the parents
whose children have special needs, do not need to worry about the care and looking after
their children, while they are at work. Because we would have experts who would look after
these kids and take proper care of their medication and food. Besides, those parents who have
less time and find it hard to pick up and drop off their kids from daycare can take benefit of our
transport service, which will pick up and drop children from their homes. So, these are the major
benefits that will be provided to the customers when they register themselves with “Happy Child
Day Care Center”. Also, children will learn new things and concepts due to a specifically
designed curriculum. And they will be prepared for preschool, which also reduces the stress on
parents.
Research and development are the most important concept and prerequisite for starting a
business. So, for starting a daycare center, research would be conducted from the market through
customer surveys, and also by looking at the reports of existing day care centers in the region. It
will give a detailed idea of the pricing techniques, competitive positioning, customer
expectations, and business environment. Once the business is initiated, regular customer surveys
will be conducted to take customer feedback regarding the services of daycare and ask their
opinion on improving the service quality. The feedback taken from parents will also help
improve the operations of the daycare center, and it will enable the management to meet the
changing needs of customers. In addition, research and development are required before starting
the operations of day care center because it will help in meeting the legal and financial
obligations before starting this business. Proper licensing is required to start a business, a lease
agreement is required to acquire the building as well and a sound financial backup is required to