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Market Analysis

The global children's day care industry is experiencing slow growth, with a market size of $287.37 billion in 2021, increasing to $289.09 billion in 2022, and projected to reach $305.09 billion by 2030, largely due to more women entering the workforce. The 'Happy Child Day Care Center' aims to leverage strengths such as an expert team, exceptional services, and strong brand recognition to differentiate itself in the market. The center plans to offer customized packages and additional services to enhance parent satisfaction and establish a competitive advantage.

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5 views2 pages

Market Analysis

The global children's day care industry is experiencing slow growth, with a market size of $287.37 billion in 2021, increasing to $289.09 billion in 2022, and projected to reach $305.09 billion by 2030, largely due to more women entering the workforce. The 'Happy Child Day Care Center' aims to leverage strengths such as an expert team, exceptional services, and strong brand recognition to differentiate itself in the market. The center plans to offer customized packages and additional services to enhance parent satisfaction and establish a competitive advantage.

Uploaded by

nabeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Market Analysis

In this section, the global children's day care industry is analyzed to check the growth rate and

opportunities in the industry. In the year 2021, the market size of the global children's care

industry was recorded at $US 287.37 billion, and in the year 2022, it increased to $US 289.09

billion. The aggregate growth rate of the industry is 0.6% and by the year 2030 it is expected to

reach at $US 305.09 billion (skyquestt.com, 2022).

Figure 1: Average growth in global day care service industry (skyquestt.com, 2022)

The major reason behind the growth of the industry is attributed to the increasing number of

women in the workforce. Now more women are doing jobs due to increased economic inflation

and for this reason they have to leave children in day care to be looked after during their job

hours. It is also expected that the percentage of women in the labor workforce will increase by

47.2% in the year 2024, which will also increase the demand for on-site childcare services.
3.1 Strengths and Weaknesses of “Happy Child Day Care Center”

Every business, when it is commenced has certain strengths and weaknesses and it will impact

the overall growth of business by identifying the external market threats and opportunities

available in the industry. The analysis of the company is detailed in the following section

Strengths of “Happy Child Day Care Center”

Expert team

The team members are the major strength of our business because it will hire experienced and

talented team members who are experts in their job and they can provide excellent services to the

children. The expert team will consist of teachers, doctors, nutritionists, and teachers to manage

children with special needs.

Exceptional Services

The daycare center will provide exceptional services to maximize the satisfaction level of

parents. Also, the additional services such as pick and drop will differentiate the business

from the other businesses operating in the industry. Furthermore, a customized package

according to the needs of children will be offered to parents, which will increase the worth and

reputation of the business (Bonello, 2018).

Strong Brand Recognition

Due to exceptional services and expert team, a strong brand reputation of the business will be

developed which will prove to be a major strength. People will recognize and recommend the

business, which will help achieve a sustainable competitive advantage.

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