Scribd
Upload
26 views4 pages

Tech GD

The document discusses strategies to increase EDGE's browser market share by identifying user needs and analyzing competitor performance. It emphasizes understanding customer segmentation and usage patterns, while also considering potential partnerships and marketing strategies. Recommendations include focusing on unique selling propositions and exploring technological advancements to enhance market presence.

Uploaded by

Vinayak Chaturvedi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
26 views4 pages

Tech GD

The document discusses strategies to increase EDGE's browser market share by identifying user needs and analyzing competitor performance. It emphasizes understanding customer segmentation and usage patterns, while also considering potential partnerships and marketing strategies. Recommendations include focusing on unique selling propositions and exploring technological advancements to enhance market presence.

Uploaded by

Vinayak Chaturvedi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Companies with GD Companies without GD

Suggest 2 features to increase EDGE’s browser market share by X% over the next 5 years
What is the situation? Where do we want to be? How do we get there?
We will cover metrics in detail in other sessions…
Start with the customer What is the user need that What are the other Recommendation and
EDGE is meant to address? alternatives? Metrics
Who are the customers and Is EDGE meant to be used for Why is our market share low? Recommendation to always
how do you segment them? Search? Visit websites? On which of the above needs follow from your analysis –
(Mobile vs Desktop, iOS vs Consume content? Get things are our competitors out • Could you think of
Android, Home vs Enterprise, done? Develop applications? performing us? strengthening via
Geography etc.) complementors?
How are people using Who are our competitors? (Is • If you can’t beat Google in
Ask for data; If not available, browsers these days? Is voice it Google Chrome or is it all of search, can Voice become
make assumptions, justify becoming the primary focus? the apps?) your USP?
them and move on. • Should EDGE be mobile only?
What are the complementors Can you fight the battle of
Narrow down the scope of the that our competitors have? perceptions? Wear your
problem, if possible. What is their added value? marketing hats?
(Ex: Home users using Android What does Porter’s 5 forces • If apps are your competitors
mobile in the United States) say? and you can’t drive users out,
can you move power app
searches?
➢VISA / Uber – Combination of tech with their business
• Achieving Financial Inclusion in India using technology
• Curbing black money using tech
• Increase share in cab aggregator business – what technologies can be deployed?
➢FMCG IT - HUL, P&G, Mondelez all had case based discussion
• Distribution – Tie-up with e-commerce or sell thru own websites (P&G – Group Interview)
• GST Implementation in code – Go or No-Go in Q4 (HUL - 1page case)
• Quality Issues on an imminent product release – Decision? (Mondelez)

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy