prepare 25 short answer type questions , 25 fill in

the blanks ,25 one word answers and 25 MCQ

from the 1st 3units of Fundamentals of Marketing
Here are 25 short answer questions, 25 fill in the blanks, 25 one word answers, and 25 MCQs based
on the first 3 units of Fundamentals of Marketing:

Short Answer Questions

1. What is marketing?

2. Explain the concept of exchange in marketing.

3. What are the 4 Ps of marketing?
4. Define customer value.

5. What is market orientation?

6. Explain the production concept in marketing.
7. What is discretionary income?
8. Define direct marketing channel.

9. What is brand building?

10. Explain the competitive parity method.
11. What is digital marketing?

12. Define traditional marketing.

13. What is the purpose of marketing?
14. Explain the product concept in marketing.
15. What is the sales orientation in marketing?

16. Define the marketing concept.

17. What is societal marketing orientation?

18. Explain the importance of pricing in marketing.

19. What is promotion in marketing?

20. Define market segmentation.

21. What is targeting in marketing?

22. Explain positioning in marketing.

23. What is a value proposition?

24. Define marketing strategy.

25. What is consumer behavior?

Fill in the Blanks

1. Marketing is the process of creating ______ value and satisfaction.

2. The 4 Ps of marketing are Product, Price, Place, and ______.

3. ______ income is the amount left for spending after paying for necessities and taxes.
4. ______ marketing uses online channels to reach prospects.

5. The ______ concept assumes people will buy more if aggressive selling techniques are used.
6. ______ is the fundamental objective of most businesses.

7. The term ______ refers to giving up something to receive something more desirable.

8. ______ orientation focuses on producing goods as efficiently as possible.

9. ______ marketing orientation considers society's long-term interests.
10. ______ is the process of dividing a market into distinct groups of buyers.

11. ______ involves selecting which market segments to pursue.

12. ______ is the act of designing a company's offering to occupy a distinct place in the target
market's mind.
13. The ______ mix refers to the combination of promotional tools used by a company.
14. ______ selling involves face-to-face communication between sales representatives and potential
customers.

15. ______ marketing uses personalized communication to generate leads or sales.

16. ______ adopters tend to buy new products in their circles first.
17. The ______ channel makes products available to end users without intermediaries.

18. ______ is the process of attracting potential customers to products or services.

19. The ______ concept focuses on consumer needs and wants.
20. ______ marketing uses offline channels like print ads and billboards.

21. ______ is the key ingredient in the philosophy of marketing involving giving up something to
receive something else.
22. The ______ orientation assumes people will favor products that are easily available and
affordable.

23. ______ refers to how much products or services will cost.

24. ______ is the combination of promotional tools used by a company to communicate with its
audiences.
25. ______ behavior refers to how individuals make decisions about what to buy.
One Word Answers

1. The process of creating customer value and satisfaction: Marketing

2. The key ingredient in marketing philosophy involving give and take: Exchange

3. The amount left for spending after paying necessities and taxes: Discretionary
4. Marketing that uses online channels: Digital

5. Assumption that people will buy more with aggressive selling: Sales
6. Focus on producing goods efficiently: Production

7. Considering society's long-term interests in marketing: Societal

8. Dividing a market into distinct groups: Segmentation

9. Selecting which market segments to pursue: Targeting

10. Designing a company's offering to occupy a distinct place in the market: Positioning

11. Face-to-face communication between sales representatives and customers: Personal

12. Marketing using personalized communication: Direct
13. People who buy new products in their circles first: Early

14. Channel that makes products available without intermediaries: Direct

15. The combination of promotional tools used by a company: Promotion
16. Focus on consumer needs and wants: Market
17. Marketing using offline channels like print and billboards: Traditional

18. How individuals make decisions about what to buy: Consumer

19. The particular combination of promotional tools: Mix
20. Short-term incentives to stimulate sales: Promotion

21. Building and managing a positive public image: Relations

22. Paid, non-personal communication through various media: Advertising
23. The process of creating and improving products: Development

24. How much products or services will cost: Price

25. Where and how products are made available to customers: Place

Multiple Choice Questions

1. Which concept holds that consumers will favor products that are easily available at an affordable
price?
a) Marketing concept
b) Product concept
c) Production concept
d) Selling concept
2. What does the term "marketing" primarily refer to?
a) Selling products
b) Advertising
 c) Creating customer value and satisfaction
d) Maximizing profits
3. Which part of the consumer's income interests marketers most?
a) Gross income
b) Net income
c) Taxable income
d) Discretionary income

4. Catalogues, sponsored events, and digital media presence are closely associated with which
marketing mix activity?
a) Product
b) Price
c) Promotion
d) Place
5. Early adopters tend to:
a) Buy new products in their circles first and voice their opinion
b) Wait for others to try products before buying
c) Avoid new products altogether
d) Only buy established brands
6. Which marketing channel makes products available to end users without intermediaries?
a) Indirect channel
b) Direct channel
c) Hybrid channel
d) Reverse channel
7. The process of dividing a market into distinct groups of buyers is called:
a) Targeting
b) Positioning
c) Segmentation
d) Differentiation

8. Which of the following is NOT a component of the promotion mix?

a) Advertising
b) Public relations
c) Personal selling
d) Product development
9. The marketing management philosophy that focuses on producing goods as efficiently as
possible is:
a) Production concept
b) Product concept
c) Selling concept
d) Marketing concept

10. What is the primary purpose of marketing?

a) To maximize profits
b) To create brand awareness and generate leads
 c) To reduce production costs
d) To eliminate competition
11. Which of the following is a key element of the marketing mix?
a) People
b) Process
c) Physical evidence
d) Product

12. The concept of exchange is important to marketing because:

a) It provides money to marketers
b) Marketing activities help to create exchange
c) Exchange is the only way to conduct business
d) It guarantees customer satisfaction
13. Which orientation assumes that consumers will buy more if aggressive selling techniques are
used?
a) Market orientation
b) Sales orientation
c) Production orientation
d) Societal marketing orientation
14. What does STP stand for in marketing?
a) Sales, Tactics, and Promotion
b) Segmentation, Targeting, and Positioning
c) Strategy, Timing, and Planning
d) Service, Technology, and Product
15. Which of the following is NOT a typical objective of marketing?
a) Create brand awareness
b) Generate leads
c) Reduce product quality
d) Foster customer loyalty

16. The marketing concept focuses on:

a) Producing goods efficiently
b) Aggressive selling techniques
c) Customer needs and wants
d) Maximizing short-term profits
17. Which of the following is a characteristic of digital marketing?
a) Limited targeting options
b) Difficult to measure results
c) High cost per impression
d) Precise audience targeting
18. The process of creating and delivering value to customers is known as:
a) Value chain
b) Value proposition
c) Value analysis
d) Value engineering
19. Which of the following is NOT a typical stage in the product life cycle?
a) Introduction
b) Growth
c) Renovation
d) Decline
20. The marketing mix element that refers to how the product gets to the customer is:
a) Product
b) Price
c) Promotion
d) Place

21. Which of the following is NOT a common method of market segmentation?

a) Geographic
b) Demographic
c) Psychographic
d) Photographic
22. The process of identifying the most attractive market segments to pursue is called:
a) Segmentation
b) Targeting
c) Positioning
d) Differentiation
23. Which of the following is NOT typically considered part of the external marketing environment?
a) Economic factors
b) Technological factors
c) Company culture
d) Political factors
24. The marketing management philosophy that considers society's long-term interests is:
a) Societal marketing orientation
b) Production orientation
c) Sales orientation
d) Product orientation
25. Which of the following is NOT a typical method of pricing?
a) Cost-plus pricing
b) Value-based pricing
c) Competition-based pricing
d) Random pricing