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Farid Shaikh: Google Ads Specialist (Search & E-Commerce)

Farid Shaikh is a Google Ads Specialist with 4 years of experience, focusing on e-commerce strategies to enhance online visibility and maximize Return on Ad Spend (ROAS). He has successfully developed and optimized Performance Max campaigns, managed product feeds, and utilized various digital marketing tools to drive conversions. Farid holds a Master's degree in Commerce from Mumbai University and has received awards for his outstanding campaign performance.

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Farid
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2 views2 pages

Farid Shaikh: Google Ads Specialist (Search & E-Commerce)

Farid Shaikh is a Google Ads Specialist with 4 years of experience, focusing on e-commerce strategies to enhance online visibility and maximize Return on Ad Spend (ROAS). He has successfully developed and optimized Performance Max campaigns, managed product feeds, and utilized various digital marketing tools to drive conversions. Farid holds a Master's degree in Commerce from Mumbai University and has received awards for his outstanding campaign performance.

Uploaded by

Farid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Farid Shaikh Farid Shafi Shaikh

Google Ads Specialist (Search & Kohinoor Complex, Jogeshwari West


Mumbai, 400102
E-Commerce)
+919920 394979
farid.shaikh04@gmail.com

ㅡ
Skills Results-driven digital marketing professional specializing in Google Ads, with a
E-commerce Campaigns strong focus on e-commerce strategies to maximize ROAS and enhance online
Performance Max. campaign visibility. Eager to apply analytical skills and creative strategies to drive online
Feed Creation sales and enhance customer engagement.
Feed Optimization
Proposal/Audit
Keyword research
Competitor analysis
Converstion Tracking

ㅡ
Experience - 4 years Web India (Google Premier Partner Agency)
Designation - Google Ads Specialist (Search & E-commerce)
MONTH 2020 - PRESENT, Ahmedabad

● Develop, launch, and optimize Performance Max campaigns to drive


sales and maximize Return on Ad Spend (ROAS).
● Create and manage Demand Gen campaigns to capture high-intent
audiences across Google Ads inventory, driving conversions and
revenue growth.
● Build, optimize, and troubleshoot product feeds in Google Merchant
Center (GMC) for better performance in Shopping and Performance
Max campaigns.
● Monitor and resolve feed errors within Google Merchant Center,
ensuring smooth product visibility and compliance with Google’s
policies.
● Optimize Performance Max campaigns through structured asset
groups, audience signals, and by utilizing high-quality creative assets.
● Perform ongoing keyword research and optimize shopping
campaigns by segmenting products, focusing on high-conversion
queries, and using negative keywords to filter low-performing
searches
● Handling Search, Shopping ads, Display, Remarketing, Video, Call
Only, and DSA campaigns for various industry clients (Travel, Real
Estate, E-Commerce, Medical, Education, NGO [grant accounts], etc.)
● Setting up Google Merchant Center account and creating Feed rules
(eg custom pricing rule)
● Setting up conversion tracking for E-commerce accounts for Shopify
and Woocommerce websites,
● Explored Google Data Studio to generate reports for the data from
various platforms like Google Ads, Analytics, Facebook and Bing.
● Google Ads strategy, Campaign creation, Campaign optimization on
a daily basis, publishing campaigns through Ads Editor
● Creating weekly and monthly reports through Data studio.
● Worked on various project management tools such as Slack, Asana,
Basecamp, Monday.com, Skype
● Expertise in account auditing & providing recommendations to
maximize results and delivering quick win techniques based on
business model.

ㅡ
Education Masters In Commerce / Mumbai University
I hold a Master of Commerce (M.Com.) degree from Mumbai University, where I
gained comprehensive knowledge and expertise in various areas of commerce,
finance, and business management.

ㅡ
Awards Achieved 3x ROAS for an e-commerce client within 6 months through strategic
Performance Max and Shopping campaigns
Awarded "Campaign Optimizer of the Month" for successfully reducing
cost-per-acquisition (CPA) by 35% across multiple e-commerce accounts

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