PROBLEM SOLUTION UNIQUE VALUE Unfair Advantage CUSTOMER

List your top 3 problems Outline a possible solution for each PROPOSITION Something that cannot be easily be SEGMENTS
problem Single, clear, compelling message that copied. List your target customers
1 High prices for standard quality
1 Quality products at fair prices states why you are different and worth *We organize photoshoots for and users.
clothing our valued customers,
paying attention.
typically within two months of
2 Limited differentiation in products 2 Customer feedback-driven purchase, allowing them to
*High-quality products *Clip Clothing
making them stand out improvements with exceptional designs. showcase their personal style
and connection with our embraces a diverse
brand. and inclusive
3. Sizing issues, including inconsistent 3 Body-measured sizing for *Competitive pricing to approach, welcoming
sizing and limited plus-size options. comfortable fits for all maximize your purchasing individuals from all
power walks of life who
ALTERNATIVE SOLUTIONS KEY METRICS CHANNELS appreciate style,
List how these problems are solved today *Personalized recognition
List the key numbers that tell you how List your path to customers culture, and
*Tiering Pricing: Offer different product lines at through exclusive simplicity. Our target
business is doing
varying price initiatives, such as ON SOCIAL MEDIA: market
points to cater to different customer segments. *SALES: R105 000 photoshoots for loyal Facebook – clip clothing south encompasses a
*COST OF SALES:( R50 000) customers. Africa broad demographic,
*Quality Guarantee: Offer a satisfaction guarantee *GROSS PROFIT: R55 000 Instagram – clip clothing s.a. catering to anyone
or warranty to assure customers of product quality *GROSS PROFIT MARGIN:52% with a passion for
Retail store fashion and a desire
*Fit Feedback Loop: Implement a feedback system Location: Durban central, 12 for high-quality,
where customers can rate fit accuracy. west street, west walk building, stylish clothing.
floor 8, room 821

COST STRUCTURE REVENUE STREAMS

List your fixed and variable costs List your sources of revenue

FIXED COSTS *Retail sales: selling clothing directly to our customers

monthly rent :R 1 500
Salaries: R 30 000 *B2B Partnerships: offering customized clothing solutions with branded uniforms for other
Printing equipment: R35,000 (Screen printing kits, heat press machines) businesses.
Business registration: R200
*This approach allows us to expand our market reach and build strategic partnerships.
VARIABLE COSTS

Raw materials: R500 – R2,000 per month ( blank apparel, printing inks, etc)
Equipment maintenance: R150 – R400 per month (printing machine servicing and repair)