BUSINESS PLAN

(A PROPOSAL)
LE NABI FINERY BUSINESS PLAN

SUBMITTED BY:
IRISH KREZIAH MAGALONG
11 – ABM
2ND SEMESTER
S.Y. 2023-2024

SUBMITTED TO:
SHARON ROSE MARCIAL
SUBJECT TEACHER
 BUSINESS PLAN

MISSION: To inspire and to show the different genre of modern clothing and self-expression

through quality and smart fashion, empowering individuals to embrace their unique style and feel

confident in every moment.

VISION: To be a globally recognized and to be one of the role model and influential and

admired clothing brand known for innovative designs, ethical practices, and have a positive

impact on both fashion and the environment.

GOALS:

1. Establish a strong online and physical presence in key fashion markets within the next

three years.

2. Expand the product line to cater to diverse customer preferences, including sustainable

and inclusive fashion options.

3. Foster a community of brand advocates through engaging social media campaigns and

customer-centric initiatives.

OBJECTIVES:

1. Develop and implement strategic marketing campaigns, collaborations, and promotions

to boost sales by a targeted percentage within a specific timeframe.

2. Establish and cultivate a strong online and offline community by implementing

interactive social media strategies, customer feedback mechanisms, and loyalty programs

to increase customer satisfaction and brand loyalty.

 3. Implement and communicate sustainable and ethical practices throughout the supply

chain, production processes, and product design to align with environmental and social

responsibility goals.

BUSINESS DESCRIPTION

LE NABI FINERY is a clothing label that operates within the fasion industry. It

specializes the creation and selling off clothes and apparel. It combines symbolism, style, and

experimental elements that outstands in different perspectives. It is a distinctive and recognizable

entity within the fashion industry that encompasses a unique identity, visual aesthetics, and a

defined set of values and principles associated with its products. Beyond merely offering apparel

and accessories, it strives to establish a distinct market presence, fostering a connection with its

target audience through a combination of design, quality, and brand narrative.

BUSINESS OPPORTUNITIES

1. Niche Market Targeting. Identifying and catering to specific niches, such as

sustainable fashion, plus-size clothing, athleisure, or eco-friendly materials, can

tap into specialized markets with less competition and growing demand.

2. E-Commerce and Digital Presence. With the rise of online shopping,

establishing a robust e-commerce platform and leveraging digital marketing can

provide a broad reach, allowing the business to connect with a global audience.

3. Innovative Technology Integration. Incorporating technology, such as

augmented reality for virtual try-ons or smart fabrics, can differentiate the brand

and provide a unique and interactive shopping experience.

 4. Collaborations. Partnering with influencers, designers, or other brands for

exclusive collaborations can generate excitement, drive sales, and enhance the

brand’s overall image.

5. Global Expansion. Exploring international markets and adapting the brand to suit

diverse cultural preferences can open up new avenues for growth and increase

market share.

COMPETITIVE ANALYSIS

• NAME OF COMPETITOR

- PENSHOPPE

• STRENGTHS OF COMPETITOR

1. Quality Materials and Craftsmanship. Using high-quality materials and maintaining

excellent craftsmanship ensures the production of durable and desirable clothing items.

2. Diverse Product Range. Offering a diverse range of clothing items caters to various

customer preferences, expanding the customer base and increasing sales potential.

3. E-Commerce Presence. A strong online presence and effective e-commerce strategies

enhance reach, accessibility, and the potential to tap into global markets.

4. Customer Engagement and Loyalty Programs. Building a loyal customer base through

personalized engagement and loyalty programs contributes to repeat business and

positive word-of-mouth marketing.

5. Adaptability to Trends. The ability to swiftly adapt to emerging fashion trends and

consumer preferences ensures the brand stays relevant in the ever-changing fashion

industry.
• WEAKENESSES OF COMPETITOR

1. Inventory management. Maintaining optimal inventory levels is challenging, with the risk

of overstocking or understocking, impacting both cash flow and profitability.

2. High competition. The clothing industry is highly competitive, making it challenging for

businesses to stand out and attract customers.

3. Marketing effectiveness. The effectiveness of marketing strategies can be a weakness if

the business struggles to reach and resonate with its target audience.

4. Quality control challenges. Maintaining consistent product quality can be a weakness if

there are issues with manufacturing or sourcing materials.

5. Online competition. The rise of online shopping creates challenges for brick-and-mortar

clothing businesses, requiring a strong online presence and e-commerce strategy.

• UNIQUE QUALITIES OF LE NABI FINERY

1. Fashion-forward design that stays updated with unique and stylish clothing designs.

2. Adaptability by being flexible to adapt to changing market demands and consumer

preferences.

3. Customization options that offers personalized or customizable clothing options for a

unique touch.

4. Innovating marketing strategies that utilizes creative marketing techniques to stand out in

the competitive market.

5. User-friendly online presence for a smooth and engaging online shopping experience of

customers.

6. Innovative Retail Spaces in physical stores with a unique and inviting atmosphere.
 7. Exploring collaborations and partnerships with many influencers and other clothing

labels

8. Continuous investment in research and development to explore new technologies,

materials, and design techniques

TARGET MARKET

• WHO?

- Target population must be Young-adults, Local Filipino Citizens

• AGE

- Target population must be 15-35 years old

• GENDER/ SEX

- Target population must be Male and Female

• LOCATION

- Target location must be Rural, Urban, Regional

MARKETING PLAN

•MARKETING STRATEGY

- Multichannel Marketing

Multichannel marketing is crucial for reaching a diverse audience and maximizing brand

visibility. It involves utilizing various platforms such as physical stores, e-commerce websites,
social media, and more to create a seamless customer experience. This enhances brand exposure,

engages customers through different touch points, and fosters convenience, ultimately driving

sales and brand loyalty.

- Annual Sales

Annual sales is multifaceted, serving as a key performance indicator and financial metric that

gauges the brand’s market success. It reflects the effectiveness of the brand’s marketing

strategies, product relevance, and overall consumer satisfaction. Monitoring annual sales allows

the brand to adapt to market trends, optimize pricing strategies, and maintain competitiveness

within the dynamic fashion industry.

- Search Engine Optimization (SEO)

Search Engine Optimization is paramount for enhancing online visibility and driving organic

traffic to the brand’s website. It aims to improve the brand’s ranking on search engine results

pages, making it more likely for potential customers to discover and engage with the brand

online. This increased visibility contributes to brand awareness and fosters a competitive online

presence within the highly saturated fashion market.

- Sponsorship

Sponsorships serves as a strategic alliance that can enhance brand visibility, credibility, and

engagement. By sponsoring events, athletes, or influencers aligned with the brand’s image and

target audience, a clothing brand can leverage these partnerships to reach a wider audience and

create positive associations. Sponsorship fosters brand recognition, allowing the clothing brand

to align itself with the values and interests of its target market.
- Business-to-Customer Marketing (B2C)

Business-to-Customer marketing is pivotal for establishing and nurturing direct relationships

with individual consumers. B2C marketing aims to create awareness, generate interest, and drive

sales by tailoring strategies to resonate with the preferences and needs of the target audience.

Effective B2C marketing not only influences purchase decisions but also contributes to brand

loyalty and advocacy, as it strives to create memorable and positive customer experiences.

FINANCIAL SUMMARY

MONTHLY COST MONTHLY CASH NEEDED PERCENT OF

EXPENSES TO TOTAL

START

RENT ₱65,000.00 ₱195,000.00 27.86%

UTILITIES ₱12,000.00 ₱37,000.00 5.36%

EXPENSE

MISCELLANEOUS ₱10,000.00 ₱30,000.00 4.29%

EXPENSE

INSURANCE ₱10,000.00 ₱30,000.00 4.29%

SUPPLIES ₱7,500.00 ₱22,500.00 3.21%

DELIVERY ₱5,000.00 ₱15,000.00 2.14%

EXPENSE

SUBTOTAL ₱110,000.00 ₱330,000.00 47.14%

• BUSINESS EXPENSES
FUNDING REQUIREMENTS
•CAPITAL

ONE TIME COST CASH NEEDED TO PERCENT OF

START TOTAL

STARTING INVENTORY ₱200,000.00 28.57%

CASH ₱40,000.00 5.71%

EQUIPMENTS ₱30,000.00 4.29%

DECORATING AND REMODELING ₱25,000.00 3.57%

LEGAL AND OTHER PROFESSIONAL ₱25,000.00 3.57%

FEES

FURNITURE AND FIXTURES ₱20,000.00 2.86%

ADVERTISING AND PROMOTION FOR ₱20,000.00 2.86%

OPENING

LICENSE AND PERMIT ₱10,000.00 1.43%

SUBTOTAL ₱370,000.00 52.86%

TOTAL ESTIMATED STARTUP ₱700,000.00 100%

CAPITAL