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THC321 Marketing Plan Rubrics

This document outlines a business plan for a BS Tourism Management course at Mindoro State University, focusing on entrepreneurship and marketing in the tourism and hospitality sectors. It includes sections on company description, industry analysis, market analysis, management structure, operations, product development, and financial projections. Additionally, it provides rubrics for evaluating written and oral presentations related to the marketing plan.

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marah mayot
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23 views3 pages

THC321 Marketing Plan Rubrics

This document outlines a business plan for a BS Tourism Management course at Mindoro State University, focusing on entrepreneurship and marketing in the tourism and hospitality sectors. It includes sections on company description, industry analysis, market analysis, management structure, operations, product development, and financial projections. Additionally, it provides rubrics for evaluating written and oral presentations related to the marketing plan.

Uploaded by

marah mayot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MINDORO STATE UNIVERSITY – BONGABONG CAMPUS

BULALACAO EXTENSION CLASSES

COLLEGE OF BUSINESS AND MANAGEMENT

BS TOURISM MANAGEMENT

ENTREPRENERUSHIP IN TOURISM AND HOSPITALITY – THC 322


TOURISM AND HOSPITALITY MARKETING – THC 321

BUSINESS NAME

Submitted by:
NAME
Student

Submitted to:
MS. MYLEEN F. LOGDAT MS. MARAH S. MAYOT
Instructor, THC 322 Instructor, THC 321

Date of Submission
I. Executive Summary
It is a sypnosis of the entire plan in a capsulized form which explains the basic business model and
briefly describes the owner, key employees, target market, and financial data.

II. Company Description


General description of the company – history, mission statement, products and services, legal
status and ownership.

III. Industry Analysis


Industry description – market size, growth rate, and sales projection.

IV. Market Analysis and Marketing Plan


Market Analysis – describe the company’s target market and the characteristic of that
market.
Marketing Plan – focuses on how the business will market and sell its product or services.
A. Executive summary
B. VMGO
C. SWOT Analysis
D. Define your target customer
E. Marketing strategy

V.Management Team and Company Structures


Indicate who is on your team, their qualifications, and their responsibilities. Describe the company
structure.

VI.Operations Plan
Illustrate how the business runs from the front stage to the backstage.

VII.Product Design and Development Plan


If developing a completely new product or service, you need to include a section that focuses on
the status of your development effort.

VIII.Financial Projections
Demonstrate the potential growth and profitability of the business.

MARKETING PLAN RUBRICS

1
Evaluation: Written Output
Content/Format 50% ___________________
Grammar and Spelling 40% ___________________
Timeliness 10% ___________________

Evaluation: Oral Presentation


Knowledge on the proposed marketinga plan 40% ___________________
Response to questions presented by panel 40% ___________________
Visual Presentation 20% ___________________

Final Grade

Remarks:
_____________________________________________________________________________________________
_____________________________________________________________________________________________
__________________________________________

Submitted by:

Student

Noted by: Noted by:

Ms. Myleen F. Logdat Ms. Marah S. Mayot


Instructor, THC 322 Instructor, THC 321

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