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Learning Aim B & C Guidance

The document outlines the assessment criteria for BTEC Information Technology Unit 3, focusing on the use of social media in business. It details tasks related to planning, implementing, and evaluating social media strategies, including content creation, community building, and data analysis. Additionally, it emphasizes the importance of collaboration, responsibility, and self-management in achieving business goals through social media.

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leyyyy68
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7 views4 pages

Learning Aim B & C Guidance

The document outlines the assessment criteria for BTEC Information Technology Unit 3, focusing on the use of social media in business. It details tasks related to planning, implementing, and evaluating social media strategies, including content creation, community building, and data analysis. Additionally, it emphasizes the importance of collaboration, responsibility, and self-management in achieving business goals through social media.

Uploaded by

leyyyy68
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BTEC Information Technology

Unit 3 Using Social Media in Business| Evaluating the Use of Social Media

Assessment Criteria
BTEC Information Technology
Unit 3 Using Social Media in Business| Evaluating the Use of Social Media

Learning Aim B & C

B.P3 Produce a plan to use social media in a business to meet its business requirements.
B.M2 Review the plan with others in order to identify and inform improvements.
Task Completed
1. Overview of an assignment
2. Business Introduction
3. Business Aims
4. Planning Social Media [B1]
• Specific business aims
• Content
• Online communication
• Social media policies enforce

5. Business Requirements [B2]


• Pros and Cons of social media v traditional
• Timescales
• Responsibilities of using social media in business
• Criteria for measuring success
• Which social media and why [can use multiple for different reasons]
• Set targets – followers, likes, shares

6. Content Planning [B3]


• Target audience
• Type of content to target audience – how will it be engaging for the target
audience
• Key word planning / research
• Research best time to publish for the platform/s [type of content,
frequency, day, time] & justify

7. Online Community [B5]


• Meeting with the client to build the community
• Promo links, feedback, surveys, comments, offers, links social media to
www
• How to deal with complaints and queries & social media streams

8. Posting schedule
• Create the schedule
• Meeting with the client
• Amend schedule
• Plan to be linked to target audience and business aims and measuring
success
• Promotional methods to be used

9. Social Media Policy [B5]


• Philosophy
• Honesty / respects
• Confidentiality
• Dealing with security issues
• Business / personal content
• Legal & ethical issues
BTEC Information Technology
Unit 3 Using Social Media in Business| Evaluating the Use of Social Media

Learning Aim B & C

B.P4 Review the plan with others in order to identify and inform improvements
C.P5 Produce business related content using appropriate features of social media which meet the
requirements of the plan
C.P6 Review data obtained on social media usage and interaction.
C.M3 Optimise the content format and features of social media which meet the requirements of
the plan
BC.D3 Evaluate the plan and use of social media in a business against business requirements
Task Completed
1. Create a company logo

2. Social Media Platforms


• Create a company email account e.g. gmail, outlook, yahoo
• Decide names of people in the business
• Sign up, create and run social media platforms for your business accounts
• Set up company profiles
• Adjust privacy setting, colour schemes, images, text and other assets that
follow branding guidelines.

3. Meeting with client to discuss branding


• Meeting to discuss & agree branding, timescales for number of followers,
customers, interactions
• Meeting to discuss initial posts and changes to branding, social media
policy, content, posting schedule – need some changes

4. Create, post and manage content


• Improve visibility of posts
• Encourage user interaction e.g. images, phrasing, questions, timings to link
to when followers are online
• Integration of information across platforms
• Adapting and testing content on different device platforms e.g. checking
content is suitable for mobile and web versions
• Use hashtags in posts
• Follow people and businesses linked to target audience / business
• Make improvements / changes following meeting with client and discuss
impact of this
• Comment on feedback from users and make any changes necessary /
reasonable
• Optimise the content format and features of social media which meet the
requirements of the plan

5. Building an Online Community


• Implementation of an online community building strategy, including: use
of hashtags, sharing and tagging, finding and joining groups and
contributing information, following people and businesses.
• Monitoring and responding to comments; importance of prompt
responses.
• Using tools and techniques to automate content posting.
6. Gathering and interpreting data on social media websites using dedicated
tools, e.g. Facebook Insights, Twitter Analytics, Google Analytics and
TweetReachTM.
BTEC Information Technology
Unit 3 Using Social Media in Business| Evaluating the Use of Social Media
• Interaction relating to individual posts.
• Identifying audience profiles, e.g. age, location.
• Number of ‘likes’ and ‘shares’.
• Comparison of intended target audience versus actual audience.
• Posts and types of content which create the highest levels of interaction.
• Number of visitors who ‘click through’ to company e-commerce website.
• Discuss the effectiveness of the plan against the social media targets,
posting schedule and business aims.

Learning Aim B & C

BC.D3 Demonstrate individual responsibility, creativity and effective self-management in the


planning and use of social media in a business context
Task Completed
1. Write a paragraph which outlines how you have taken responsibility for the
project e.g. own conduct, professionalism, supportive of others, leadership,
accountability and responsibility
2. Discuss the targets which were set and if they were met
3. Communication skills – written [email, report, posts, minutes], verbal
[meetings, phone, in person, tone, use of language] link to purpose of the
project and the audience of posts where appropriate
4. Discuss aspects of the creative approaches you have used for social media
content
5. Describe aspects of your self-management
6. You will need to include strengths and weaknesses for each making
recommendations for future projects
7. Conclusion

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