Eif Chap 2
Eif Chap 2
Ethics, in simple terms, is about determining what is right and wrong, good or bad, and what
people ought to do. Ethical reasoning means that we think carefully about these choices and
try to make decisions that align with certain principles or moral standards.
When we make ethical decisions, we often rely on different moral standards. These
standards come from various ethical theories that offer guidance on how to act. Some
common ethical theories include:
One of the main challenges with ethics is that people don’t always agree on what’s right and
wrong. Different cultures, beliefs, and experiences shape our ethical views, so what one
person considers ethical might differ from another's view. For instance:
● Cultural Differences: Certain actions may be considered ethical in one culture and
not in another. For example, in some cultures, it’s ethical to prioritize family
obligations over individual goals, while in others, independence is valued.
● Personal Beliefs: People have different personal beliefs and religious values that
influence their ethical choices. A person’s decision-making might be rooted in their
own beliefs, and what is right for one person could be wrong for another.
● Situational Context: Some ethical theories are more flexible depending on the
situation, while others hold that certain principles should always be followed. This can
lead to disagreements on what the right course of action is in a specific situation.
This decision-making process means that people can defend their choices by the ethical
theory they align with. However, others may not agree because they may have different
beliefs or follow another ethical theory. This can lead to debates about what is truly ethical in
a given situation.
In Summary
Ethics helps us make judgments about what is right and wrong, but it is complex because
people rely on different theories and viewpoints. This variation makes it hard to reach a
universal agreement on every ethical issue. In the end, when we make ethical decisions, we
are often using a moral standard that may feel right to us, but it might not be universally
accepted. Understanding these theories can help us respect different perspectives and
make more informed, thoughtful decisions.
THEORIES OF ETHICS
Normative Theories
Normative theories of ethics provide guidelines to help us decide what actions are right or
wrong. These theories are split into two main categories based on how they judge actions:
1. Consequential Theories
For example:
People who follow these theories are called consequentialists, and they believe that the
best actions are those that result in the most good (or at least balance out any harm caused
by the action).
In these theories, even if an action produces good results, it might still be considered wrong
if it goes against certain principles or duties. Here, it’s the nature of the action itself that
matters, rather than the result it produces.
For example:
In summary:
Each theory offers a different way of thinking about ethics, helping us understand and
navigate the complexity of making moral choices.
Normative theories of ethics are guidelines to help us decide what’s right and wrong. They
fall into two main types: consequential theories and non-consequential theories. Here’s
a look at both types and the specific theories within each.
Consequential Theories
These theories say that the morality of an action depends on its outcome or
consequences. If the results of an action are good, it’s considered morally right; if the
results are bad, it’s considered wrong. Two main types of consequential theories are:
1. Egoism
○ Egoism suggests that an action is morally right if it benefits the person doing
it. In other words, a person should act in ways that promote their own
interests or happiness.
○ For example, if helping a friend also brings you joy or advantage, egoism
would say it’s the right thing to do because it benefits you personally.
2. Utilitarianism
○ Utilitarianism argues that an action is right if it produces the greatest good
for the greatest number of people. Instead of focusing on personal gain,
utilitarianism looks at how actions impact everyone involved.
○ For instance, a utilitarian might support a policy that helps a large number of
people, even if it doesn’t benefit them personally, because it maximizes
overall happiness or well-being.
In these theories, the nature of the action itself is what matters, not just its consequences.
Even if an action leads to a good outcome, it could still be wrong if it goes against certain
moral rules or duties. Here are two main types of non-consequential theories:
In summary:
Each theory offers a unique way to think about and approach ethical decisions.
Egoism is the idea that morality is about acting in ways that promote one’s own
self-interest. According to egoism, an action is morally right if it benefits the person doing it
in the long run.
1. Long-Term Interest: Egoism focuses on actions that will bring the most good for the
person in the long term, not just immediate satisfaction. If a choice is likely to benefit
the individual the most over time, then that choice is considered the right one.
2. No Obligation to Help Others: Egoism doesn’t say we should never help others;
rather, it says there’s no moral duty to help others unless it benefits us. So, if helping
someone else aligns with our long-term interests, then it’s a good choice to make.
Otherwise, there’s no obligation to do so.
Types of Egoism
1. Personal Egoism
○ Personal egoists believe that they should focus on their own long-term
interests, but they don’t necessarily think other people should do the same.
They might believe that focusing on their own goals is right for them
personally but make no claims about how others should act.
2. Impersonal Egoism
○ Impersonal egoists believe that everyone should act in their own best
long-term interest. They think it’s a general rule that everyone should follow,
not just for themselves but for all people. This means they see self-interest as
a universal moral guideline.
Imagine you’re deciding whether to study for an exam or help a friend with their project. An
egoist would choose based on which action better serves their long-term goals. If studying
benefits their career or future more than helping the friend, studying would be the “right”
choice in egoism. However, if helping the friend could build a valuable connection or create
goodwill that benefits them later, then helping could also align with egoistic principles.
In summary, egoism sees morality as being about actions that serve one’s own best
interests, either personally or universally, with the aim of maximizing long-term benefits for
oneself.
Psychological Egoism is the idea that people are, by nature, motivated by self-interest in
everything they do. According to this view, all actions, even those that seem selfless, are
ultimately done because of personal motives. Psychological egoism suggests that it’s
impossible for people to act purely unselfishly because, deep down, they are always acting
to fulfill their own desires or needs.
1. Selfish Motivation: Psychological egoism claims that every action people take is, in
some way, driven by selfish motives, even if it doesn’t seem that way at first.
2. Unselfish Actions Are Impossible: According to this view, there’s no such thing as
a truly unselfish act. Even if it seems like someone is doing something purely for
others, psychological egoists believe there’s always a hidden self-interest behind it.
Everyday Example
3. Donating to Charity
○ Suppose someone donates a large sum to charity. To others, this might look
like a purely generous act. However, a psychological egoist would argue that
the person might be motivated by personal feelings of satisfaction, a desire to
be seen as generous, or the need to reduce guilt. Again, according to
psychological egoism, even this seemingly unselfish act is actually driven by
self-interest.
In summary, psychological egoism argues that all actions, even the ones that appear
unselfish, are ultimately motivated by self-interest. This theory suggests that truly selfless
actions are impossible because people are naturally wired to act in ways that serve their own
interests.
Egoism, especially psychological egoism and ethical egoism, faces several criticisms.
Here’s a breakdown of the main problems people see with these ideas:
Psychological egoism claims that all human actions are motivated by self-interest, but this
doesn’t always match real-life behavior. Although people sometimes act out of self-interest,
this doesn’t mean it’s the only motivation in every situation. People often act out of
compassion, duty, or genuine concern for others, even when they don’t gain anything
personally.
Example:
● Imagine a driver sees a burning car with a little girl trapped inside. The driver risks
their life to save the girl, with no one else around to witness it. According to
psychological egoism, the driver only acted to boost their self-esteem or for praise.
But this seems unlikely—most people would argue the driver acted out of genuine
concern for the child’s life, not self-interest.
Another Example:
● If the driver had instead driven away to protect themselves, we might label them as
cowardly. But under psychological egoism, both actions—the courageous rescue and
fleeing—are considered self-interested. This makes the theory seem inconsistent and
hard to apply logically, as it suggests every action, no matter how different, is selfish.
Egoism focuses on self-interest, which goes against the core purpose of morality. Morality
often involves controlling our self-centered impulses to create harmony and cooperation in
society. If everyone acted only out of self-interest, society would struggle, as people would
constantly compete, and there would be no way to resolve conflicts fairly.
Example:
● In a society where everyone acts only in their self-interest, people would ignore the
needs and rights of others. Imagine everyone only does what benefits themselves,
regardless of the impact on others. This could lead to conflicts, social breakdown,
and a lack of trust, making cooperation nearly impossible. Moral rules are meant to
help us get along and respect others, something egoism doesn’t support well.
Ethical egoism doesn’t provide guidance against harmful actions, as it considers only what’s
in one’s self-interest. This means that, according to egoism, actions like lying, stealing, or
discrimination are morally acceptable if they benefit the individual, ignoring whether they
harm others.
Example:
● Lying or cheating would be morally neutral under ethical egoism if it benefits the
individual. For instance, if a person lies to get ahead in their career or steals from
someone to gain financially, egoism would see these actions as acceptable as long
as they serve that person’s interests, even though society generally views these as
wrong.
● Environmental harm: A company might choose to pollute if it’s cheaper than
adopting eco-friendly practices, as long as it benefits them financially. According to
egoism, this would be fine, even though it harms the environment and society.
In Summary:
1. Psychological egoism doesn’t explain why people act in truly selfless ways, like
saving strangers.
2. Ethical egoism fails to support the purpose of morality, which is to foster cooperation
and harmony.
3. It ignores serious moral issues, allowing harmful actions like lying or discrimination if
they serve self-interest.
These problems suggest that egoism alone isn’t a complete or effective moral theory for
guiding behavior in a fair and cooperative society.
Utilitarianism is a way of thinking about right and wrong that says we should always act in a
way that produces the most happiness (or the least pain) for everyone affected. This means
that a "good" action is one that benefits the most people, even if some individuals
experience discomfort or loss.
Jeremy Bentham and John Stuart Mill were two philosophers who explained and promoted
this theory. They used utilitarianism to criticize social systems that didn’t benefit people
equally, like unfair prison systems, believing that society should aim to maximize happiness
for as many people as possible.
Bentham believed that a community is just the sum of all the individuals in it. So, when
making decisions, we should focus on what increases the overall happiness of the
community. An action is "good" if it increases the happiness or reduces the pain of the
people affected.
Example
Imagine a community with ten people. Suppose a road is built that improves transportation,
making life better for everyone. Even though some people may have had to give up land to
make way for the road, utilitarianism would consider this a good action if the overall
happiness in the community increases.
Hedonic Calculus
Bentham developed a method called the "Hedonic Calculus" to measure happiness, where
he looked at factors like:
He argued that pleasure and pain are just different sensations, and any differences in how
"high" or "low" the pleasure is don’t matter as much as the amount of pleasure it produces.
In utilitarianism, both Jeremy Bentham and John Stuart Mill believed that the right actions
are those that bring the most pleasure or happiness to the most people. However, Mill added
something important to Bentham’s view.
Mill argued that some types of pleasure are better than others. For him, pleasures that
involve the mind, like intellectual or imaginative experiences, are more valuable than simple
physical pleasures. For example, he would say that reading a book or learning something
new provides a higher-quality pleasure than just eating a tasty meal. Mill believed it’s not
only about how intense or long-lasting the pleasure is but also about the "quality" of the
pleasure.
1. Hedonism: Both Bentham and Mill believed that pleasure is the most important
value, and they equated pleasure with happiness. This way of thinking is called
hedonism, which argues that pleasure is the only thing that is "intrinsically good," or
good in itself. According to hedonists, actions should be judged based on how much
pleasure or pain they create. The goal is to maximize pleasure and minimize pain.
2. Other Values Beyond Happiness: Critics argued that there are other things in life
that are valuable besides just happiness or pleasure. For instance, knowledge,
friendship, and appreciation of beauty can be valuable on their own, even if they
don’t always bring direct happiness. This suggests that a good life might include
meaningful things beyond just feeling pleasure or avoiding pain.
In simple terms, Bentham and Mill focused on maximizing happiness as the main goal, but
critics felt that this view missed out on other important values, like personal growth,
relationships, and appreciating beauty.
Utilitarianism is a theory that helps us decide which actions are right by looking at which
ones create the most happiness and the least pain. Here are six key points about utilitarian
thinking:
1. Consider Both Happiness and Pain: When deciding what will produce the most
happiness, we have to think about both the pleasure and the pain that an action
might cause. It’s not enough just to add up the good; we also need to subtract any
harm.
2. Different Impacts on Different People: Actions don’t affect everyone in the same
way. Some people may benefit a lot, while others may suffer. Utilitarians believe it's
important to consider how each person is affected.
3. Focus on Consequences: Utilitarians judge actions based on their outcomes or
consequences. Since situations vary, an action that’s right in one situation might not
be right in another. In unique situations, almost any action could, in theory, be the
"right" one if it produces the best result.
4. Long-Term Happiness Matters Too: Utilitarians don’t just focus on immediate
happiness; they look at the long-term impact too. This means thinking about how a
decision might create future happiness or pain, even if it’s not immediately obvious.
5. Accepting Some “Necessary” Harm: Sometimes, to achieve the best overall result,
utilitarians might accept some negative outcomes if they lead to greater happiness
overall. For example, a difficult decision might cause some pain in the short term but
lead to much greater happiness later on.
6. Equal Weight to Everyone’s Happiness: Utilitarians believe that everyone’s
happiness should count the same, including our own. We shouldn’t give extra weight
to our own pleasure or pain, nor should we ignore it. To make decisions easier, we
might use general guidelines or “rules of thumb” rather than always doing a complex
calculation of happiness.
In summary, utilitarianism is about balancing happiness and pain for everyone affected by an
action, thinking about both short- and long-term consequences, and making sure we treat
everyone’s well-being as equally important.
Utilitarianism can be very useful for making ethical decisions in an organization. Here’s how
it works in this context:
1. Clear Basis for Policies: Utilitarianism gives a simple way to create and test
policies. It asks whether the policy increases overall happiness or well-being. This
clear guideline makes it easier to check if a policy is good or not.
2. Objective Standard for Conflicts: In organizations, people may have their own
self-interests, which can lead to conflicts. Utilitarianism helps resolve these by
focusing on what’s best for everyone, not just for one person or group. This way,
employees can make moral decisions based on a standard that considers the overall
good.
3. Flexible and Result-Oriented: Utilitarianism focuses on the outcomes of actions. It
lets organizations adjust their decisions to fit real-world situations, rather than sticking
to rigid rules. This flexibility helps managers make ethical decisions that are practical
and suited to each situation's complexities.
In short, utilitarianism helps organizations make ethical choices by focusing on policies that
maximize benefits for everyone, handling conflicts objectively, and allowing for flexible,
results-focused decision-making.
This example of Ford's "Pinto" decision shows how utilitarian thinking was applied to weigh
the social costs and benefits, though with controversial results.
Background
In the 1970s, Ford wanted to compete with Japanese carmakers by quickly producing a
small, fuel-efficient car called the Pinto. However, during testing, Ford discovered a major
safety problem: if the Pinto was hit from behind at 20 mph or more, its gas tank could
rupture, causing gasoline to spray inside the car. In a real crash, this gas could ignite,
potentially causing deadly fires.
Although Ford could have fixed the issue by modifying the gas tank for an extra $11 per car,
managers decided not to make the change. Here’s why:
1. Met Legal Standards: The Pinto’s design met all government safety requirements at
the time.
2. Comparable Safety: Ford believed the Pinto’s safety was similar to other cars in its
category.
3. Cost-Benefit Analysis: Ford calculated the cost of fixing the issue and compared it
to the benefits (the lives saved, injuries prevented, and cars saved). Based on their
numbers, the cost was much higher than the projected benefits.
● Cost: Fixing the gas tank would have cost $11 per car, totaling $137 million across
12.5 million cars.
● Benefits: Ford estimated that making the modification would prevent:
○ 180 deaths, valued at $200,000 each
○ 180 serious injuries, valued at $67,000 each
○ 2,100 car damages, valued at $700 each
Adding these up, the total benefit came to $49.15 million—much lower than the $137 million
cost. Based on these calculations, Ford decided to go ahead with production without the fix.
Outcome
After the Pinto was released, about 60 people died, and 120 were severely injured in fiery
accidents involving rear-end collisions. Ford eventually stopped production of the Pinto due
to the backlash.
Criticism
This case shows a problem with using a purely utilitarian approach in business. Ford
focused on minimizing costs and maximizing profit, but many felt that they ignored the moral
importance of human safety. Critics argue that placing a dollar value on human life can lead
to unethical decisions, even if they make sense financially.
In simple terms, this case highlights how utilitarianism in business can sometimes lead to
decisions that may save money but fail to protect people.
In Ford's cost-benefit analysis of the Pinto, managers focused mainly on financial costs and
benefits—like medical expenses, lost income, and property damage—and assigned dollar
values to them. This is known as a “monetary” approach to cost-benefit analysis.
While putting a price on some things, like medical costs and repairs, might be
straightforward, focusing only on these economic costs and benefits ignores many other
important factors. Here’s why:
Reducing all costs and benefits to dollar values can make decision-making too focused on
finances and miss the full impact on people’s lives. For example, when deciding whether to
fix the Pinto’s gas tank, Ford's financial analysis did not fully consider the value of lives
saved, pain avoided, and the overall safety and satisfaction of customers.
In simple terms, a cost-benefit analysis that looks only at money can miss what really
matters to people. A broader analysis should include not just financial gains or losses but
also the impact on people’s health, happiness, and lives.
Utilitarianism, while useful, faces several challenges when put into practice. Here are some
common criticisms or “critical inquiries” about utilitarianism:
● Uncertain Outcomes: Sometimes, it’s hard to know for sure what the results of our
actions will be. Predicting every outcome accurately is not always possible,
especially in complex situations.
● Comparing Happiness is Difficult: Measuring one person’s happiness against
another’s is very subjective. Happiness means different things to different people, so
comparing levels of happiness isn’t straightforward.
● Time-Consuming Calculations: Utilitarianism asks people to calculate potential
happiness and suffering for each decision, which can be time-consuming and
unrealistic in fast-paced situations. Most people make quick decisions without doing
detailed calculations.
3. Is Utilitarianism Unjust?
In simple terms, utilitarianism is criticized for being hard to apply in real life, for sometimes
justifying actions that feel wrong, and for overlooking fairness by focusing only on overall
happiness instead of how happiness and suffering are distributed among individuals.
Kant’s ethics, often called Universalism, is a moral philosophy based on respect for
individuals' rights and the idea that certain actions are inherently right or wrong, regardless
of their outcomes for others. Kant's approach contrasts with utilitarianism by emphasizing
duties and rights that everyone should honor, not just actions that increase overall
happiness.
Key Concepts
1. Moral Rights and Duties: According to Kant, people have moral rights and duties
simply because they are human, not because their actions bring benefits to others.
For instance, a person has a right to be treated with respect, no matter the
consequences for others.
2. Categorical Imperative: Kant’s guiding principle for ethical behavior is called the
Categorical Imperative, which serves as a universal rule for determining right and
wrong. This principle says that we should act only in ways that we would want to
become universal laws—rules that everyone else would follow in similar situations.
3. First Formulation of the Categorical Imperative:
○ Universalizability: This means that the reason behind our action (our maxim)
should be something everyone else could reasonably follow. For example, if
you’re thinking of breaking a promise just because it’s inconvenient, ask
yourself if it would be acceptable for everyone to break promises when they
don’t feel like keeping them. If not, then it’s likely wrong for you to do so.
○ Reversibility: This is the idea that if you wouldn’t want others to treat you a
certain way, then it’s wrong for you to treat others that way. For example, if
you want to fire someone because of their race, ask yourself if you would find
it acceptable to be fired for the same reason. If you wouldn't, it’s wrong to act
that way.
Example
Imagine you’re considering lying to get out of a difficult situation. According to Kant’s ethics,
you’d ask yourself: Would I want everyone else to lie whenever they’re in a tough spot? If the
answer is no—if universal lying would lead to distrust and chaos—then lying is morally
wrong in your case too. This principle makes us treat others as we want to be treated and
ensures our actions are fair and consistent.
In simple terms, Kant's ethics focus on respecting others' rights and asking ourselves if our
reasons for acting are something everyone could follow or something we’d be okay with if
reversed. This makes it a method that prioritizes fairness and respect for all individuals.
The second formulation of Kant’s Categorical Imperative emphasizes treating people with
respect and dignity, recognizing that people are not objects or tools to be used purely for
personal gain. This principle underscores that people have an inner worth that sets them
apart from things like machines, which exist to serve a purpose.
1. Respecting Dignity and Freedom: This principle states that it’s wrong to
manipulate, deceive, or exploit people to serve someone else’s interests. We should
respect each person’s freedom to make their own choices, without trying to control
them for our benefit. For example, an employee should not be misled or manipulated
into dangerous tasks without knowing about the risks involved.
2. Consent and Fair Treatment: Kant believed it’s acceptable to ask someone to do
difficult or even risky tasks if they freely agreed to do them, knowing all the facts
beforehand. However, it’s wrong to put someone in harm’s way without their
knowledge or consent.
3. Two Main Ideas:
○ Respect People’s Freedom: We should only treat people in ways they’ve
agreed to. This means we cannot impose decisions or actions on others
without their prior consent.
○ Support Freedom of Choice: We should help people develop the ability to
make their own choices and pursue their own goals, rather than forcing them
into our own plans.
Simple Example
If you hire someone for a job that includes difficult work, it’s ethical if they understand and
agree to these tasks. But it’s wrong to trick them into dangerous tasks without warning them,
as that would treat them like tools rather than respecting them as individuals with a right to
choose.
In essence, this principle calls for honesty, transparency, and respect for others’ autonomy in
all interactions.
Kant's ethics and utilitarianism differ fundamentally in how they determine what is morally
right or wrong:
In short, Kant’s ethics look at the morality of the intention behind an action, while
utilitarianism considers the morality of an action based on its results. For Kant, actions done
purely for good outcomes, without moral intent, don’t have real moral value.
In simple terms, critics argue that Kant’s theory is too vague or inconsistent in certain
situations, and it sometimes leads to conclusions that feel morally wrong, like justifying
discrimination.
Virtue ethics focuses on developing good character traits, such as kindness, generosity, and
honesty. Instead of focusing on specific rules or the consequences of actions, it emphasizes
the kind of person someone is and what qualities they embody. The idea is that if you
develop virtues (good traits), you'll naturally make the right decisions in life.
1. Focus on Character: Virtue ethics asks, "What kind of person do I want to be?" It
emphasizes developing traits like patience, honesty, and compassion, rather than
following rules or considering the results of actions.
2. Not Focused on Rules or Consequences: While rules, consequences, and
intentions matter, virtue ethics doesn’t mainly focus on them. It's more about whether
you are developing a virtuous character.
3. Motivation Matters: The reason behind your actions is key in virtue ethics. It’s not
just about doing good deeds but doing them for the right reasons—because you have
developed good character traits.
4. Reflection on Virtue: When you face a decision, ask yourself questions like, "What
virtues do I need to develop in myself?" and "What action reflects the kind of person I
want to be?"
5. Judging Actions: To apply virtue ethics, look at what virtues are relevant to the
situation and reflect on how your actions show those virtues.
6. Praise and Criticism: Virtue ethics can also be used to judge institutions or
people—whether they promote good virtues or bad habits (vices like greed or anger).
In simple terms, virtue ethics is about growing as a person by focusing on the qualities that
make you good, so that over time, you'll naturally make the right decisions. It’s not just about
following rules or worrying about consequences, but about becoming the kind of person who
does the right thing because it’s in their nature to do so.