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Module 1

The document outlines the concept of sponsorship, defining sponsors as individuals or organizations that provide financial or material support for events or activities. It details various types of events, including corporate, cultural, and personal events, and emphasizes the importance of event management in planning and executing these events effectively. Additionally, it highlights the qualities of successful event managers and the objectives and benefits of event planning.

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0% found this document useful (0 votes)
2 views10 pages

Module 1

The document outlines the concept of sponsorship, defining sponsors as individuals or organizations that provide financial or material support for events or activities. It details various types of events, including corporate, cultural, and personal events, and emphasizes the importance of event management in planning and executing these events effectively. Additionally, it highlights the qualities of successful event managers and the objectives and benefits of event planning.

Uploaded by

vivek khambra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Sponsor - A person or organization that provides funds or support for a project or activity carried

out by another, in particular

Sponsorship

To sponsor something is to support an event, activity, person, or organization financially or through the
provision of products or services. A sponsor is the individual or group that provides the support, similar
to a benefactor.

1. One who assumes responsibility for another person or a group during a period of instruction,
apprenticeship, or probation.

2. One who vouches for the suitability of a candidate for admission.

3. A legislator who proposes and urges adoption of a bill.

4. One that finances a project or an event carried out by another person or group, especially a business
enterprise that pays for radio or television programming in return for advertising time.

Subsidies -
A sum of money granted by the government or a public body to assist an industry or business so
that the price of a commodity or service...
A sum of money granted to support an arts organization or other undertaking held to be in the
public interest.

Event Management-

event management is an additional feature used to define a process that helps leverage automation to
manage events to become more effective and efficient. ITIL defines an event as "any detectable or
discernible occurrence that has significance for the management of the IT infrastructure or the delivery
of IT service and evaluation of the impact a deviation might cause to the services.

Events management is the process beyind planning, executing and evaluating corporate, association,
nonprofit, government and social events.
Event management is the co-ordination, running and planning of all the people, teams and
features that come together to create every kind of event.

Event-

“A unique moment in time celebrated with ceremony and ritual to satisfy specific
needs.” (Goldblatt, 2005)

1. A special event is a one-time or infrequently occurring event outside the normal


program or activities

of the sponsoring or organising body.

2. To the customer or guest, a special event is an opportunity for a leisure, social, or


cultural experience

outside the normal range of choices or beyond everyday experience. (Getz, 1997,

Benefits/Advantages Event Planning

• It enables managers to detect and solve

problems

• Alternative strategies are highlighted for

consideration

• Staff responsibilities are clarified

• Uncertainty about the future is reduced, thus

minimizing resistance to change.

Objectives for Events

 Specific to the event

 Measurable in statistical terms

 Achievable or Agreed by those involved

 Realistic or Relevant to the resources available

 Timed around the event schedule


There are almost countless types of events, some are demanded frequently by
customers, others seldom Find in-depth information about the most important types
of events. EventManagement.com presents and describes the diversity of the event
planning industry. Corporate Events

Conferences are popular and important business events. Everything about the
event management of academic, medical and business conferences

Seminars educational events for the training of managers and employees. Most
seminars are not comparable with boring lectures. Interactivity is core!

Meetings are common business events in large companies, perfect to discuss


operational and financial strategies

Types of Event

Cultural

Festivals

Religious

business

Team Building Events a key to develop and motivate teams in companies and divisions. Everything about
the planning of professional team building events

Trade Shows exhibitions where companies can present and demonstrate their latest products. A
professional presentation is crucial

Business Dinners a long-standing corporate tradition to conclude fiscal years, celebrate new milestones
or to get in contact with key customers

Golf Events golf tournaments or retreats. Those events aim to acquire new customers, to increase
customer loyalty or to motivate employees

Press Conferences perfect business events to promote new products, launch marketing campains or to
inform the shareholders and public about financial issues

Networking Events are personal marketing galas. Such events are great opportunities for contact
establishment and personal marketing

Incentive Travel are perfect to reward and to motivate employees or to increase customer loyalty and
retention. Everything about incentive travel:
Opening Ceremonies are held to start conventions, annual meetings and other events that last for two
or more days. Find everything about opening events

Product Launches are critical for the successful market introduction of some products. A perfect product
presentation might also increase the media coverage

Theme Parties events that devote to a special topic. Popular events are casino nights or Halloween
parties. Ideas and planning tips

VIP Events are used to increase customer loyalty. Professional planners organizing VIP events that
ultimately increase your revenues

Trade Fairs are a great opportunity to present your latest products to customers and business partners.

Shareholder Meetings are yearly and obligatory events to inform a corporation's shareholders about
company issues and to elect the Board of Directors

Award Ceremonies are great events to honor and motivate key staff or to acquire and retain customers.
Event planners are able to organize events to remember

Incentive Events motivate employees or close the ties to customers. Event managers are planning
events that help to enhance customer loyalty

Board Meetings focus on strategic goals and visions. The event venue and the planning process should
reflect the prestigious nature of these meetings

Executive Retreats escapes from stressful work schedules and the day-to-day business. Learn how they
should stimulate free thinking and creativity

Weddings should be the most important days in the life of brides, grooms and their families.
Professional event managers help to plan the events

Birthdays require seldom a professional event manager, but there are exceptions. Find out how event
managers can help you to make your party a success

Wedding Anniversaries celebrate milestones in a couple's life together. Ideas and hints that help you to
plan those events or find professional even managers

Family Events
Qualities of Event managers

1) Excellent time management-

The ability to coordinate not only yourself, but the scheduling of the entire team helping with the event.
It’s all about planning, and re-planning and scheduling.

2) Resourcefulness-

In my opinion, this is the most important. With years of experience in events, there is always something
that requires a creative fix. Whether it be a piece of tape, or re-working a display because the display
across the aisle looks too much like yours. You have to be very resourceful and use what you have. Ability
to pool together the individuals you need.

3) Communication-

Share your ideas and your vision openly with your team. Communicate on a level that is respectful to
everyone. Do not talk down to anyone, regardless of their role. Everyone has their part and it ultimately
leads to your success, make sure you communicate clearly and respectfully. Accept criticism and be open
to new ideas.

4) Passion-

Without passion you cannot over come the bumps and triumph when all seems lost. I can train time
management, but I cannot teach passion.

5) Strong will, but a level head-

You have to be able to carry out your vision and sometimes crack the whip to get it done. Resolve
problems and issues quickly. And you must be able to stand calm at zero hour when something doesn’t
go your way. Your team should look to you for everything, the last thing they need is a shaky leader that
makes rash decisions because they crack under pressure.

Treats everyone as a peer and with respect.. even under pressure


2. A level of experience that allows the client to sleep at night
3. Ability to diffuse an explosive situation
4. Extensive network of trusted professionals they can count on
5. Active exploration and listening skills that translate into critical knowledge

(i) "Event Management Services" means any service provided in relation to planning, promotion,
organizing or presentation of any arts, entertainment, business, sports, [marriage] * or any other event
and includes any consultation provided in this regard;
(ii) "Event Manager" means any person who is engaged in providing any service in relation to event
management in any manner;

Types of Events
There are almost countless types of events, some are demanded frequently by customers, others
seldom Find in-depth information about the most important types of events. EventManagement.com
presents and describes the diversity of the event planning industry. Corporate Events

Conferences are popular and important business events. Everything about the event
management of academic, medical and business conferences

Seminars educational events for the training of managers and employees. Most
seminars are not comparable with boring lectures. Interactivity is core!

Meetings are common business events in large companies, perfect to discuss


operational and financial strategies
Team Building Events a key to develop and motivate teams in companies and
divisions. Everything about the planning of professional team building events

Trade Shows exhibitions where companies can present and demonstrate their latest
products. A professional presentation is crucial

Business Dinners a long-standing corporate tradition to conclude fiscal years,


celebrate new milestones or to get in contact with key customers

Golf Events golf tournaments or retreats. Those events aim to acquire new
customers, to increase customer loyalty or to motivate employees

Press Conferences perfect business events to promote new products, launch


marketing campains or to inform the shareholders and public about financial issues

Networking Events are personal marketing galas. Such events are great
opportunities for contact establishment and personal marketing
Incentive Travel are perfect to reward and to motivate employees or to increase
customer loyalty and retention. Everything about incentive travel:

Opening Ceremonies are held to start conventions, annual meetings and other
events that last for two or more days. Find everything about opening events

Product Launches are critical for the successful market introduction of some
products. A perfect product presentation might also increase the media coverage

Theme Parties events that devote to a special topic. Popular events are casino
nights or Halloween parties. Ideas and planning tips

VIP Events are used to increase customer loyalty. Professional planners organizing
VIP events that ultimately increase your revenues

Trade Fairs are a great opportunity to present your latest products to customers and
business partners.
Shareholder Meetings are yearly and obligatory events to inform a corporation's
shareholders about company issues and to elect the Board of Directors

Award Ceremonies are great events to honor and motivate key staff or to acquire
and retain customers. Event planners are able to organize events to remember

Incentive Events motivate employees or close the ties to customers. Event


managers are planning events that help to enhance customer loyalty

Board Meetings focus on strategic goals and visions. The event venue and the
planning process should reflect the prestigious nature of these meetings

Executive Retreats escapes from stressful work schedules and the day-to-day
business. Learn how they should stimulate free thinking and creativity

Weddings should be the most important days in the life of brides, grooms and their
families. Professional event managers help to plan the events
Birthdays require seldom a professional event manager, but there are exceptions.
Find out how event managers can help you to make your party a success

Wedding Anniversaries celebrate milestones in a couple's life together. Ideas and


hints that help you to plan those events or find professional even managers

Family Events are great opportunities to assemble whole families. We offer hints and
ideas to plan perfect family events like birthdays, weddings, etc.

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