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02 Philippines Marketing - Lead Generation

The Philippines Partner Workshop focuses on enhancing marketing strategies for Odoo partners, highlighting the importance of online presence, lead generation, and collaboration with Odoo. It reveals that 68% of partners lack a targeted marketing strategy and emphasizes actions like utilizing social media, content creation, and industry events to boost visibility and sales. The workshop also discusses the role of business development in marketing and encourages the establishment of referral programs and partnerships to drive growth.

Uploaded by

Juanito Buyer
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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12 views45 pages

02 Philippines Marketing - Lead Generation

The Philippines Partner Workshop focuses on enhancing marketing strategies for Odoo partners, highlighting the importance of online presence, lead generation, and collaboration with Odoo. It reveals that 68% of partners lack a targeted marketing strategy and emphasizes actions like utilizing social media, content creation, and industry events to boost visibility and sales. The workshop also discusses the role of business development in marketing and encourages the establishment of referral programs and partnerships to drive growth.

Uploaded by

Juanito Buyer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Philippines Partner Workshop

Marketing / Lead Generation


Agenda
1 2
Online Presence Marketing ideas
3Investing in Marketing
without investment

4 Actions in collaboration
5
Marketing by
with Odoo Business Development
Are you doing any Marketing activities?

Reference: Survey done during partner meetings and account managers


68%
Of Odoo partners do not have a targeted marketing strategy

Reference: Survey done during partner meetings and account managers


Boost your Sales

Engage and build trust with your

Why Marketing customers

Make informed decisions


Is Important?
Build and maintain your Brand

Communicate your Value...


Understand your Marketing and Sales funnel

Marketing

Leads
Marketing qualified leads
Sales accepted leads Sales
Opportunities

CS
Understand your buyer's journey and adapt your message

Your
Awareness Consideration Decision Retention &
Stage Stage Stage Advocacy
Buyer’s
Journey

• Customer knows he has • Evaluates different • In the process of • Learns, forms a


a goal or challenge methods or approaches to choosing from the relationship, and hopes
solve their goal/challenge different solutions / to be guided and
versions / supplier supported.
Call
to ac Call Cal
tion to a l to
ctio acti
n on

Build trust &


Your Role Attract Qualify & engage Make them
as
help them
partner
strangers prospects
decide
Stay and Talk
1
Online Presence
Website
Dedicated page about Odoo and the values offered by the system.
Boost SEO and optimize content

Build dedicated landing pages by


vertical / industry / module / feature

Pages dedicated to expertise /


Top keywords that drive
traffic to one of your pages verticals with embedded SEO

Think like a potential customer,


typical customer search: Inventory
software / Accounting Software /
Construction Solution etc.
Action button
What?
➢ “Request a demo" / "Request a
quote"
➢ Livechat - instant call back

Where?
➢ On landing pages / Email Campaigns
/ Ads
➢ Make it easy for the customer to get
in Touch
Social media
Globally, over 3.6 billion people use
social media and the number is only
projected to increase to 4.41 billion in
2025.
Facebook, Twitter, LinkedIn, Instagram
Update your company’s description as Odoo Partners
In Communication Channels
Include Odoo in your email signature

Include Odoo in the footer of official


documents

Communicate internally with your


employees and update their role as
Odoo partners
Dónde Qué

Company Logo
Short description
Long description
Contact info:
Email, Address & Phone

Add visual aid:


Videos, Photos,
Charts, etc.

Certifications
2
Marketing ideas without
(much) investment
Online
Content: Publish your story - why you decided to be an Odoo partner. If you already have a
first project, post this reference. This can be an article, blog post, YouTube video, etc.
Blog
Odoo publishes several blog posts. As a partner, you can do the same based on your
activities, implementations, customer testimonials, custom developments, industry, etc.
Use your local network
Inform past clients and partners of your new role as a partner. Reactive contact with past
opportunities that have not been able to implement an ERP yet.
Build your brand
Where you can, use the
logo (business cards,
office signatures).
Repetition is key to
establishing brand and
recognition.
App Store
Sell modules on app store - make sure to have offer demos for
people in the page
3
Investing in Marketing
Keywords / Adwords
Use keywords to drive page views and target customers in
particular verticals.
Industry Events
Join industry and business associations , assist to events and conferences where you
can participate to promote your business. Go to Summits and Tradeshows for Retail and
e-commerce, manufacturing, etc so you can promote your business - You can show how
Odoo would solve their pain seamless...etc (Super Integrated).
Referral Program
Encourage existing clients to recommend your team as an Odoo implementing company.
Video Content
Educational (Functional training), Informative (Cases or testimonials)
4
Actions in collaboration
with Odoo
Odoo Experience
Getting approved for talks at Odoo Experience
Odoo Experience Talk
Sponsor an Odoo event like an Odoo Roadshow or Odoo Experience
Odoo Roadshows
Sponsor an odoo event
References
Post your references on the official Odoo page

List of references
from existing
clients (ACTIVE
SUBSCRIPTION)
Success Stories
https://www.odoo.com/blog/customer-reviews-6
Talk to your PM
Communicate with your Partner Manager for any of the above actions
5
Marketing by
Business Development
In different Roles
Business Development
Salespeople or BDR’s are the greatest marketing tool; target driven employees who are
actively pushing your solution in the local market.
Targeted Approach:
By Business Development Representative
Ensure that salespeople are on a Target based bonus scheme;
KPI: amount of opportunities generated per month.

Targeted approaches to customers, utilise your success stories:

Example:
You have a successful implementation in manufacturing; equip your salesperson to deliver
a demo with the localised customisations and target local competitors in the same market
by joining the relevant association & events.
Third Party Apps:
By Implementation Team
Utilise features developed during
implementation and publish them on
the app store.

2 Revenue Streams:

● Direct revenue from app


purchase
● Implementation requests from
customers who have tried the
app
Channel Partnerships
Create partnership programs with hardware vendors, accounting firms, implementers &
lead generators.
Referrals
By Customer Success
Create a referral program with your existing clients. Encourage them to recommend your
team as an Odoo implementing company. You can reward monetarily or with an additional
benefit: extra support hours, free training, etc.
Differentiate yourself
With your brand Positioning
Expert Odoo Project Leaders

In-house expert developers

Certified on the latest version. Let the world know


More resources certified. your expertise
Industry recognition.

…etc
Marketing Data Analysis
Ask the client through which marketing channel did they hear or know about you. For
example: Odoo website, google ads, existing customer referral?

Why?

To be able to know which marketing strategy is most effective and calculate ROI
Thanks !

Reference: Survey done during partner meetings and account managers


Q&A

Reference: Survey done during partner meetings and account managers


Next, Sales!

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