macmillan

education

FUNDAMENTALS
OF LANGUAGE AND
COMMUNICATION
Editors
Hitesh D Raviya
Anshu Surve
Lizy Thomas
Parth Dave
 Fundamentals of
Language and Communication

Dr Hitesh Raviya
of Arts
Professor and Head,Department of English, Faculty
of Baroda, Vadodara
The Maharaja Sayajirao University

Dr Anshu Surve
of English, Faculty of Commerce
Assistant Professor, Department Vadodara
The Maharaja Sayajirao
University of Baroda,

Ms Lizy Thomas
Commerce
of English, Faculty of
Assistant Professor, Department
Vadodara
University of Baroda,
The Maharaja Sayajirao

Mr Parth Dave
Commerce
Department of English, Faculty of
Assistant Professor, Vadodara
The Maharaja Sayajirao University of Baroda,

macmillan
education
 MACMILLAN
India Private Lid, 2019
Macmillan Publishers

act. No part of this publication

All rightsreserved under the copyright
transcribed, transmitted, stored in a retrieval system
may be reproduced, in any form or by
or translated
into any language or computer language,
electronic, mechanical, magnetic, optical,
chemical, manual, photocopy
any means,
without the prior permission of the copyright owner. Any person
or otherwise
act in relation to this publication may be liable to
who does any unauthorised
criminal and civil claims for damages.
prosecution

First published 2019

PRIVATE LTD
MACMILLAN PUBLISHERS INDIA
Delhi Chennai Kolkata Mumbai
Bengaluru
Coimbatore Cuttack
Ahmedabad Bhopal Chandigarh
Madurai
Guwahati Hubli Hyderabad Jaipur Lucknow
Nagpur Patna Pune Thiruvananthapuram Visakhapatnam

ISBN: 978-93-89018-01-1

Published by Macmillan Publishers India Private Limited

21, Patullos Road, Chennai 600002, India

Printed at Rathna Offset Printers, Chennai - 600 014

This book is meant for educational and learning purposes. The author(s) of the book has/have taken all reasonable care
ensure that the book do not violate
to the contents of copyright or other intellectual property rights of any person in
any
anymanner whatsoever. In the event the author(s) has/have been unable to track any source and ifany copyright has been
inadvertently infringed, please notify the publisher in writing for any corrective action."
Contents

vii
Preface
and Communication 1
Language
1. Learning Outcomes 1
Pre-reading lasks 1

Language
and English Language: An Introduction 1

What is Language? 2
of English
The Emergence
LUnigue features
of British English and American English 8

English
of Australian 9
Unique Features
Features of Indian English
10
Unique
Communication: An Introduction 11

The Globalisation of English 14

Henry Hitchings
-

18
Glossary 19
Vocabulary
21
Grammar
23
Exercises 25
Activities

26
2. Fundamentals of Communication
26
Learning Outcomes
26
Pre-reading Tasks 27
Case Study: Communication at Herb Company
29
Communication: Definition and Importance
30
Components of Communication 33
Process of Communication
35
5arriers to Process of Communication
36
Case Study: Saumitra in Surat
38
Personal Barriers 42
Impersonal Barriers 47
lypes of Communication
54
Multiplicities in Communication
 Conlents
vi

Glossary 56
Vocabulary 56
Grammar
57
Exercises 61
Activities 65

Business Communication 68
3. Introducing
Learning Outcomes 68
Pre-reading Tasks 68

Understanding Organisational
Structure: Building Blocks of
Business Communication 70
Organisational Communication: Communication for Organisation
Effectiveness 71
Forms of Organisational
Communication 75
Case Study: Orchid Company 79
81
Glossary
81
Vocabulary
83
Grammar
83
Exercises
Activities 87

4. Introducing Study Skills 88

Learning Outcomes SO
Pre-reading Tasks SS
Study Skills: Learn How to Learn SS
Dictionary Skills 90
Using the Internet and Online Resources 94

Note-Taking, Note-Making and Summarising Skills 96

Library and Referencing Skills 98
The Fringe Benefits of Failure,
and the 102
Importance of Imagination -J K Rowling
Glossary 107
Vocabulary 108
Grammar 109
Exercises 109
Activities 112
Annexure A 114
Fundamentals of Language and Communication
communicative needs of the addressdtransition
learners with marked
from
transition irom
the traditional undergracduate
an to
pattern of content memorisation and verification participatory
and
andactive learning. The book is an assortment of critical insights and reflections
tCi

1ndamentals and varieties of English across the globe rooted in intercuitural

communication with
contexts. It distinctively integrates language, grammar and of
Cpnasis on exercises, activities, assignments and projects in the hindsignt
based on
learning. It also encapsulates the based learning
CAperiential outcome
Blooms Taxonomical principles of KSA (Knowledge, Skills and Attituae

The salient features of the book:

The fundamentals of English language such as word structure, vocabulary
and sentence structure
and
Integration of case study approach for redefining the learning experience
infusing real world practicalities into class room pedagogy
Plenty of exhibits and illustrations ensuring conceptual clarity
Exercises, assignments and activities for effective practice.

795
ISBN 938901801-3

macmillan
educatiopn

India Pvt. Ltd

Macmillan Publishers
www.macmillaneducation.in gl789389O180