Logos appear in Tips for Using

environments as
varied as billboards, Fonts in Logos
brochures, and
business cards.

RELEASED - MAY 2024

MyFonts The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Tips for Using Fonts in Logos

Font based logos can create a memorable visual identity and establish brand

consistency. The problem is: sometimes fonts, right out of the box, can be

forgetable, easily replicated and suffer from limited versatility.

Fonts of Distinction

Some fonts, like Bariton™, ITC Juice™ and Carter Sans™, are distinctive, legible

and can go a long way toward creating a unique brand. The thing is, you have to

go looking for them. And, with over a quarter-million fonts in the MyFonts offer-

ing, that’s no small task. The good news is MyFonts provides great tools for

narrowing your search.

MyFonts The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Bariton
ITC Juice
Carter Sans
MyFonts The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Start by clicking on one of the search filters at the top of the MyFonts home page.

This will take you to a list of fonts with more filters to narrow your search even

further. It takes a little time to find the perfect font for your logo but remember,

your logo is one of the most important aspects of your brand and needs to have a

long lifespan. It’s worth an investment of your time.

Great search tools from MyFonts

MyFonts The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Glyph Gathering

With advent of OpenType, in addition to the

standard glyph set many fonts now have

swash and alternate characters. Check out the

glyph palette on the MyFonts font landing

page. You might discover that there is a

perfect swash letter in ITC Bookman® or

Benguiat Caslon, an alternate character in

This Appeal or fancy ligatures in Palatino

Sans® that would make your logo stand out

from the crowd.

Search for special characters using glyph palette

MyFonts The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Valuable Variables

And don’t forget about variable fonts. Fonts like Helvetica® Now Variable will

enable you to create just the right weight and proportion for your logo. It will give

you over a million new Helvetica styles in one state-of-the-art font file. You can

use it to make a custom design not available from static fonts. Chick here for

more information on Variable fonts.

Just a few of the fonts that can be created with Helvetica Now Variable

MyFonts
The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

The Power of Two

While three different fonts in a logo can easily look cluttered and are generally not

recommended, two fonts that contrast strongly can create a distinctive and

memorable logo.

Two contrasting fonts create distinctive and memorable logos

The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Scaling for Size

When it comes to logos, versatility is key. Logos appear in environments as varied

as billboards, brochures, and business cards. Look to fonts that adapt well to

different sizes. Avoid fonts with intricate details that may not translate clearly on

small screens. Consider creating separate font-based logos for different sizes -

one with added letterspacing for smaller displays. This, however, does not work

for script fonts. Never letterspace scripts.

IPSWICH
TUNA
COMPANY

IPSWICH
TUNA
COMPANY

Sometimes it’s necessary to create separate font-based logos for different sizes

The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i
 A GUIDE TO TYPOGRAPHIC KNOWLEDGE AND SOLUTIONS

Take the time to choose the fonts for your logo, and build it with care. You won’t

be disappointed.

Typefaces used in this article

Bariton™ Helvetica Now® Variable

Benguiat Caslon Impact™
ITC Bookman® ITC Juice™
Carter Sans™ Palatino Sans®
Egyptian Slate™ SignPainter
Goudy Titling This Appeal

The MyFonts store from Monotype offers more than 130,000 desktop and Web font products for you to preview,
purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques. fy{ t }i