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Potato Chips: Submitted To

This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

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AnkitBarua
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341 views17 pages

Potato Chips: Submitted To

This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

Uploaded by

AnkitBarua
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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A REPORT ON DECISION MAKING TO PURCHASE

Potato Chips

Submitted To.

CONTENTS
INTRODUCTION NEED RECOGNITION PRODUCT NAME DECISION CRITERIA INFORMATION SEARCH SHORT LISTED PRODUCT AND FEATURES EVALUATION TABLE PURCHASE DECISION SWOT ANALYSIS POST PURCHASE BEHAVIOR SUGGETION

INTRODUCTION
A very thin slice of potato fried crisp and then usually salted and sometimes flavored also..

NEED RECOGNITION
For eating purpose as a snack , refreshment during breakfast and tea breaks. (exceptionalso serve as food for living life.)

PRODUCT NAME
LAYS HIPPO BINGO SMART CHIPS (Monaco) MUSST CHIPS (parle)

DECISION CRITERIA Quantity/Quality Price Flavor Brand name

INFORMATION SEARCH

Advertisements Internet Retail outlet Self Friends

SHORT LISTED PRODUCT


LAYS BINGO HIPPO

LAYS
o Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. o A company owned by PepsiCo since 1965. o Flavors :-Magic Masala, Tomato Tango, Classic Salted, Mexican Cream, Mastana Mango, Chat Chaska.

BINGO
o Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range inclu.des multiple flavour variants of Potato Chips & Finger Snacks.. o Bingo! Potato Chips are along with yummy flavours like Salted to innovative ones such as Red Chilli & Lime Pickle. o A company owned by ITC.

HIPPO
o HIPPO is a baked snack with the goodness of wheat. . These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero trans-fat. o It is available in seven flavours from around the world Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted.
o A company owned by parle.

EVALUATION TABLE
Feature price Qty Manufactur er LAYS
10 32g PepsiCo

HIPPO
10 40g parle

BINGO
10 35g ITC

Adv/ celeb

Saif ali khan

cartoon

models

PURCHASE DECISION
I would like to purchase LAYS chips, after the evaluation with other brands, It provides so many flavors with good taste and its advertisements are also very attractive and effective. Lays is a market leader because of its Good quality & Quantity .

SWOT ANALYSIS
Strength: Attractive advertisement Brand image Flavor range Weakness: Less quantity as compared to other brands Lack of Distribution Network

Opportunity:Increasing demand New segment Threat:competitors Customer Demand

POST PURCHASE BEHAVIOR


SATISFIED with the product and its taste..

SUGGESIONS FOR IDEAL PRODUCT


Addition of more flavors Using good quality of oil Variable shapes Recycling of packaging material (Environmental consideration) Using fresh potato

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