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Strategies of Dhirubhai Ambani

A presentation on strategies adopted my Dhirubhai Ambani throught his career in building and setting up Reliance group of companies in India a brief introduction on life of Dhirubhai Ambani

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FiRoz VimaDalal
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2K views18 pages

Strategies of Dhirubhai Ambani

A presentation on strategies adopted my Dhirubhai Ambani throught his career in building and setting up Reliance group of companies in India a brief introduction on life of Dhirubhai Ambani

Uploaded by

FiRoz VimaDalal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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STRATEGIES OF DHIRUBHAI AMBANI

PRESENTED BY:

Binisha Chokshi(NR 12025) Chintan Shah( NR 12136) Dhaval Shah( NR )

FLOW OF PRESENTATION

ABOUT HIM
D.O.B.- 28.12.1932 He born at Chorwad, of Gujurat Father - Hirachand Govardhandas Ambani -a school teacher

Mother- Jamanaben
Two brothers and two sisters.

Extremely demanding child. As he grew up, he became even more vigorous,and irrepressible. Possessed immense gusto and enormous energy. Always determined to do what he wanted to do, in exactly the way he wanted it done, come hell or high water, as the phrase goes. After he completed his primary education, at the village school, he was sent to the Junagarh Dist. for further studies.

Quite popular in his school and well- known for his brilliance and hardwork.
Elected general secretary of the Junagarh Students Union.

LIFE IN ADEN
After his annual matriculation examination, on the request of his father he had to move to Aden, Yemen to support his family.

Aged 16 yrs.
Started worked with A. Besse & Co. as a dispatch clerk for a salary of Rs.300, immediately on reaching Aden.

A. Besse & Co.-- largest transcontinental trading firm east of Suez, engaged in almost every branch of trading business-cargo booking, handling, shipping, forwarding, and wholesale merchandising.
Dhirubhai -first sent to the commodities trading section & later, transferred to the section that handled petroleum products for the oil giant Shell. quick on the uptake; learnt the ways of commodity trading.

FIRST STEP FORWARD


decided to start a textile unit of his own

decided to buy a old mill and renovate it


But just when the deal was to be initiated, one of the partners back stepped from the agreement From then on he decided to build on his own using the best technology irrespective of the cost First factory was built in Naroda, Gujarat which was still a developing area.

STRATEGIES FOR SUCCESS


Dhirubhaism No 1: Roll up your sleeves and help. sense of do it yourself He does not wait for infrastructure to be created to support his operations. He goes out and builds it himself; be it a power plant for his petrochemical enterprise or a canal to bring water from large distances for his cooling plant.

Dhirubhaism No 2: Be a safety net for your team. he gently asked his employees if They needed any help in combating the problems they faced. knowledge that he knew and cared for what his team was going through, and that he was there for Them if needed him.worked wonders for confidence.

Dhirubhaism No 3: The silent benefactor.


When he helped someone, he never ever breathed a word about it to anyone else

"Expect the unexpected" just might have been coined for him.

Dhirubhaism No 4: Dream big, but dream with your eyes open.


It's difficult but not impossible Whenever a task seemed too big to be accomplished, he would reply: " No is no answer!" Not only did he dream big, he taught all of us to do so too. his favorite phrase "dream with your eyes open"

Dhirubhaism No 5: Leave the professional alone!


management techniques of him is different the simplest strategies are often the hardest to adopt. let professionals do the work

This technique enforced responsibility among his team "Produce your best."

Dhirubhaism No 6: Change your orbit, constantly!


Dhirubhai's "orbit theory." This is no miracle. when you change orbits, you will create friction. The good news is that your enemies from your previous orbit will never be able to reach you in your new one. By the time resentment builds up in your new orbit, you should move to the next level. And so on.

Dhirubhaism No 7. The arm-around-theshoulder leader


It was Dhirubhai's very own signature style Arm around the shoulder -With that one simple gesture, he managed to achieve many things. This tendency that he had, to draw people towards him, manifested itself in countless ways.

Dhirubhaism No 8:The Dhirubhai theory of Supply creating Demand


He was not an MBA. Nor an economist. But yet he took traditional market theory and stood it on its head. And succeeded. when everyone in India would build capacities only after a careful study of market, he went full steam ahead and created giants of manufacturing plants with unbelievable capacites.

Dhirubhaism No 9:Money is not a product by itself, it is a by-product, so don't chase it


He did not breathe a word about profits, nor about becoming the richest A by-product is something that you don't set out to produce. It is the spin off when you create something larger.

AWARDS AND RECOGNITIONS


November 2000 Conferred 'Man of the Century' award by Chemtech Foundation and Chemical Engineering World in recognition of his outstanding contribution to the growth and development of the chemical industry in India 2000, 1998 and 1996 Featured among 'Power 50 - the most powerful people in Asia by Asia week magazine. June 1998 - Dean's Medal by The Wharton School, University of Pennsylvania, for setting an outstanding example of leadership. Dhirubhai Ambani has the rare distinction of being the first Indian to get Wharton School Dean's Medal. August 2001 The Economic Times Award for Corporate Excellence for Lifetime Achievement Dhirubhai Ambani was named the Man of 20th Century by the Federation of Indian Chambers of Commerce and Industry (FICCI). A poll conducted by The Times of India in 2000 voted Him "Greatest Creator of Wealth In The Centuries". He is the true son of India'

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