Scribd
Upload
982 views18 pages

Schwan Food Company

Schwan Food Company is the largest frozen food company in the US. Founded in 1952 by Marvin Schwan as a home ice cream delivery service, it has expanded to offer frozen pizza, meat, seafood, desserts and other items. Schwan operates globally through various divisions and brands like Red Baron pizza. Known for innovation, it developed microwavable snacks and uses strategies like acquisitions, market segmentation, and direct home delivery to grow across customer segments including retailers, schools and grocery stores.

Uploaded by

farazalam08
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
982 views18 pages

Schwan Food Company

Schwan Food Company is the largest frozen food company in the US. Founded in 1952 by Marvin Schwan as a home ice cream delivery service, it has expanded to offer frozen pizza, meat, seafood, desserts and other items. Schwan operates globally through various divisions and brands like Red Baron pizza. Known for innovation, it developed microwavable snacks and uses strategies like acquisitions, market segmentation, and direct home delivery to grow across customer segments including retailers, schools and grocery stores.

Uploaded by

farazalam08
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

SCHWAN FOOD COMPANY

(SCHWAN)
Schwan food company- largest frozen food
company

 Started as SCHWAN’S HOME SERVICE(SHS).
 US based snack food company.
 Initially an ice cream home delivery business in march
1952 by MARVIN SCHWAN.
 Primary motive was to help marvin’s family dairy
business.
 1965 they started selling frozen pizza and ice cream
through delivery trucks to expand as market leaders.
 innovators and developers.
 Expanded in almost 50 countries by early 21st century

 Offer ice cream , pizza, meat, sea food and other desserts.
 Schwanwas strong, solid, well managed, fast growing
innovating company with high business ethics and
excellent reputation.
 It’s a hybrid organization with innovation and execution
excellence.


Schwan food company and its divisions
 Schwan global consumer brand retail grocery
store)
 Schwan consumer brand north America
 Schwan Europe
 Schwan France
 Schwan food (GMBH)

 SCHWAN CONSUMER BRAND

 Schwan home delivery


 Schwan food service groud(value added frozen
food)
 Schwan food service
 Schwan bakery

 Subsidiaries
 Exportinformation service(Automobile
Insurance)
 Biphase technology(Automotive Business)
 Schwan call center(Inbound& Outbound)
Red baron
 Introduced in 1976.
 Offer UMBRELLA BRANDING.

 Throughout day snacking solution to


customers.
 First national frozen pizza offering.

 Frozen pizza segment prove to be a WINNING


PROPOSITION.
 Provide quality snacks.

 Provide a family product for busy mothers.


Red baron –new product development
 Schwan focus on development of new
offerings
 COMPETITION and LACK OF GOOD QUALITIES
and in single serve snacks which produce
gap. So schwan wants to fill this gap.
 An attractive value proposition for further
development.
 Microwave snacks were introduced.
 Till now oven was used for Baking purposes
time consumption was 11 min to 17 min
which was too much.
 To lure lots of customers time cutting strategy
was used by using microwave technology.As
they provide shorter time.

 Project Razor was started for this purpose a special
core team was projected for it.
 Research & Development,ProcessEngineering
officers were appointed for its success.
 Innovation through communication was used in it.
 Cross functional team working on it.
 Triangular shape is selected by team to make it
more attractive.
 Defects were removed through focus group
studies,concept testing,consumer testing,what if
scenarios.
 Top secrets was maintained so that new idea
should not leak out.
PIZZA INDUSTRY IN US
 Basically oriented from Italy as a food for
working
 Started by italian immigrants,one of whom
start pizzeria in New York in 1905.
 Variations to make it more popular.

 In 1950 pizzerian evolved from small outlets


to restaurants offering pizza in various sizes
& shapes.
 Concept of mobile phone orders started from
here.
 Popular between childrens,pre-
teens,teenagers,young adults.

 Corporate sectors find potential,Mcdonald
start operating in this field.
 Then pizza hut,domino’s(USP home delivery).
US frozen food industry in 21st century
 Retail sales of frozen foods in 2001:$26.6
billion(up 6.1% from 2000).
 Frozen food sales in 2001($40 billion)were
one-third of total foodservice sales.
 Over 96%of restaurant owners planned to use
frozen food for their table sevice operations.
 For Quick service operations,100% of
restaurant owners planned to use frozen
food.
 Developments in food technology were
expected to make differentiating between
frozen and non-frozen food(after
preparation) extremely difficult in the near
future.
 On an average trip to supermarket,94%
shoppers sometimes purchased frozen food.
 Of the total number of shoppers,30% always
bought frozen food.
 By 2003,the market for frozen appetizers and
snacks was expected to increase to $662
million from $411 million(1998 figure).
US FROZEN FOOD INDUSTRY-
GROWTH(2001)
Category Sales(in $ billion) % change(over
Meat/Seafood 2.4 2000)
13
Baked Goods 1.4 9
Pizza 2.47 6.4
Prepared Foods 7.2 6.1
Ice-Cream 4.5 5.7
Vegetables 2.9 4.3
Breakfast Foods 1.05 4.1
Strategies
 Customer centric approach was unique.
 Involvement of entire company & external
companies.
 Long term strategy & team work help Red Baron.
 Focused efforts are used.
 Growth through acquisitions.
 Innovation & customer service.
 Market segmentation to capture all types of
markets.
 Direct to home food delivery.
 Differentiated strategy is used in case of frozen
pizza’s are:-
 Tony’s -positioned good value Brand.
 Freschetta-upper premium offering.
 Red Baron-family product for busy
womens.Looking for quality snacks at cheap
rates.
PRODUCT DEVELOPMENT &
INNOVATION
 Technology integration.
 Food service equipments.

 Toll free number.

 Website(www.schwans.com)

 Rising crust technology in 1990’s to made


possible for customer to get restaurant take
away at home.
 This leads to lower pricing & product
innovation factor & increased convenience.
 New innovation single serve pizza for
individual need(single serve segment).
customers
 Retailers
 Institutional
buyers,schools,universities,hospital.
 Grocery stores across all the states.

 Restaurants.

 Chain stores.

 Healthcare institutions.
Brands
SHS-schwan home service

 Tony’s-frozen pizza

 Freschetta-frozen pizza

 Red Baron 1976-umbrella brand throughout


the day snacking solutions
 Pagoda-frozen asian food & egg rolls

 Larry-microwave ready dishes

 Chicago town-frozen meals

 Edward-frozen meals

 Mrs.Smith –frozen pies

 Coyote grill-premium quality southwestern


food
Rewards given to schwan food
company
 In oct 03 schwan won 2003 spirit of innovation
award in retail category for Red Baron
stuffed pizza slices.
 Stagnito’s New Products Magazine-Best
product of year.
 Refrigerated & Frozen Food-schwan 2003 of
year.
 Maximum no. of products launched by
schwan.
 World’s largest frozen pizza processor & in
market share was next to kraft food.
 www.foodprocessing.com stated-no other food
on planet lends itself to variations in form &

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy