Scribd
Upload
281 views6 pages

Quartz Value Proposition

This document discusses the value proposition and sales performance of Quartz shower systems from Aqualisa. It provides information on key benefits for consumers and plumbers. While Quartz offers premium technology and style, easier installation, and appeal to premium buyers, awareness and sales have been low. Showroom penetration is low, pricing may be too high, and plumbers are resistant to change. The document examines financial data on margins and considers whether the investment in Quartz has been worth it given opportunities in the market for premium products and untapped demand. It identifies strengths, weaknesses, opportunities and threats, and recommends strategies around education, pricing, marketing, and quality to help drive future sales growth.

Uploaded by

chirag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
281 views6 pages

Quartz Value Proposition

This document discusses the value proposition and sales performance of Quartz shower systems from Aqualisa. It provides information on key benefits for consumers and plumbers. While Quartz offers premium technology and style, easier installation, and appeal to premium buyers, awareness and sales have been low. Showroom penetration is low, pricing may be too high, and plumbers are resistant to change. The document examines financial data on margins and considers whether the investment in Quartz has been worth it given opportunities in the market for premium products and untapped demand. It identifies strengths, weaknesses, opportunities and threats, and recommends strategies around education, pricing, marketing, and quality to help drive future sales growth.

Uploaded by

chirag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Quartz Value proposition

Consumers :
1. Premium style and technology
2. Safe to use for kids and elderly.
3. Innovation Touchtronic Operation
4. Not bulky
5. Appealing to premium sector consumers
Plumbers :
6. Easy for installation
7. More profitable to plumber
8. Installation time is reduced by 75%

Why is Quartz not selling ?


1.
2.
3.
4.
5.

Low product knowledge & awareness


Low showroom penetration
Superior pricing
Plumber is resistant to change
Showroom purchases(20%) were trivial as
compared to plumber installation(54%)
6. 90% of the resources were utilized for
maintaining and servicing existing customers.

Was Quartz worth the investment ?


(1/2)
Margi Margi
n to
n to
Aquali Retail
sa
ers
() (A) () (B)

%
increas
e of A
on
Aquava
lve

%
%
incre
increas
ase
e of B
of
on
MSP
Aquava
on
lve
Aqua
valve

Showe
r
Model

Retail
Price
()

Aquav
alve
609

715

380

155

225

365

Quartz 850
Standa
rd

450

175

275

400

22%

9.5%

18.42
%

Quartz 1080
Pumpe
d

575

230

345

505

53.33%

38.36%

51.32
%

MSP
()

Cost
()

Was Quartz worth the investment ?


(2/2)
40% untapped population in UK
64% of Aqualisa sales are from
standard & value segments. Thus,
enabling Aqualisa to tap premium
Shower
Units Sold
MSP
Revenue
%
market.
Model

Contributio
n

Aquavalve
609

60000

380

22800000

49.34%

Aquavalve
Value

34000

205

6970000

15.08%

Strengths

Weaknesses

1. Relationship
with 1. Plumbers distrust for the
plumbers
product
2. Premium technologically 2. Consumers
not
aware
advanced product
about the product
3. Launch
of
body
jet 3. 10% of Aqualisa showers
product
and
slave
still went wrong
remote.

Opportunities

Threats

1. Consumers wanted a shower 1. Competitors like Triton, Mira


that looked great, delivered
had a commendable market
good pressure at
stable
share
temperatures and did not 2. Consumers
perceived
break down
Aqualisa products as being
2. 40% of UK homes do not
overpriced.
have showers installed

What should the company


do ?
Expand showroom reach
Allocate resources to tap new premium customers
Plumbers need to be educated about benefits of
Quartz
In the short run, maintain high price of Quartz for
creating brand image. In the long run, gradually
reduce price
Conduct such marketing activities so that
customers can feel the simplicity of Quartz product
Improve the quality of Aqualisa products with
quality control

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy