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Case Study: The Bill and Melinda Gates Foundation

The document discusses theories of self-concept and leadership styles based on attitudes. It analyzes Bill and Melinda Gates' self-concepts and how they have contributed to success. Bill Gates had high self-esteem and self-confidence from a young age, believing in his ability to succeed. He is disciplined and willing to learn. Melinda Gates also had business confidence and a leadership mindset as a youth. She is determined, well-rounded, and passionate about achieving goals that create impact. Their positive self-concepts have helped Bill and Melinda Gates become successful leaders and role models.

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Phuong Linh Nguyen
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452 views9 pages

Case Study: The Bill and Melinda Gates Foundation

The document discusses theories of self-concept and leadership styles based on attitudes. It analyzes Bill and Melinda Gates' self-concepts and how they have contributed to success. Bill Gates had high self-esteem and self-confidence from a young age, believing in his ability to succeed. He is disciplined and willing to learn. Melinda Gates also had business confidence and a leadership mindset as a youth. She is determined, well-rounded, and passionate about achieving goals that create impact. Their positive self-concepts have helped Bill and Melinda Gates become successful leaders and role models.

Uploaded by

Phuong Linh Nguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

The Bill & Melinda

Gates Foundation

- CATERPIE GROUP -

Contents
1. Theory of Self-Concept
2. Case analysis
3. Conclusion

1. Theory of Self-Concept

Refers to the positive or negative attitudes people


have about themselves

Self-efficacy is the belief in ones own capability to


perform in a specific situation

Both are closely related to self-confidence, the belief


that one can be successful

Leadership Styles Based on


Attitudes
Theory Y Attitudes
Positive
self-concept

Bossy, pushy, and


impatient

Gives and accepts


positive feedback

Expects others to
succeed

Critical

Autocratic

Negative
self-concept

Theory X Attitudes

Lets others do the job


their way

Afraid to make decisions


Unassertive

Pessimistic
Promotes hopelessness

Self-blaming

Developing a More Positive Attitude


and Self-Concept

Consciously have and


maintain a positive,
optimistic attitude
Push out pessimism
Cultivate optimism
Stop complaining
Avoid negative people
Set and achieve goals
Focus on success and dont
dwell on failure

Accept compliments
Dont belittle your
accomplishments
Dont compare yourself to
others
Think for yourself
Be a positive role model
When things go wrong,
help others who are worse
off than you
5

2. Case analysis

What type of self-concept do Bill and Melinda


Gates have, and how does it affect their success?

2.1. Bill Gates:


High self-esteem:
+ Started his career in his early age of 13.
High self-confidence: believes in having the ability to success in
future.
Discipline: wants employees to be on time to his Bill Meetings.
Willing to patiently adopt + learn new things + make it into
reality.
Set and achieve goals; acts as a role model for the family and
society
Gates self-concept makes him a worlds wealthiest person and a
great leader as well.
7

2.2. Melinda Gates:


Has business mindset and confidence from the young
age
Run the family business for rental properties at the age of 14

Believes in herself and leadership skill


Was the representative of university and head of drill team at high school
Was the project manager of Microsoft Bon, Microsoft Encarta, Expedia)

Has well-rounded knowledge, be compassionate to


achieve success
Be persistent, determined to conquer goals.

Your Date

Your Footer Here

3. Conclusion
Through

their

work

and

speeches

about

their

accomplishments, Bill and Melinda act as role models to family


and society, and create good domino effect on their
followers.
Having positive self-concept of themselves, Bill and Melinda
Gates have taken on challenges that they believe will have
a great impact and overall, they have been successful.
9

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