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New product launching

Presentation
By Sandip 39

SAM Group Sawpnil 04

Abhay 34
Mahesh 14
Maruti 17

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 Indian Agriculture Sector
Agriculture
in India is
one of the
most
prominent
sectors in its
economy.

Agriculture in India
is one of the most
prominent sectors in
its economy.
600 million farmers
involved agriculture related
activities.
Vision of Indian
Agriculture
India
had 168
million
hectares
land and
India
ranks
second
only to the
U.S. in
size of
agricultur
e.

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a Introduction of tractor
Tractor is the major farm
equipment marketed under
agriculture and agriculture
durable category to rural
India.
Tractor is considered as
status symbol in rural area
and is used as means of
conveyance and
transportation.
Mahindra and Mahindra is
the leader is tractor
marketing in rural India with
more than 38 per cent market
share.
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 Market Capitalisation of the major tractors

40 38.0
35
30 Mahindra
I.T(Sonalika)
25
Punjab Tractors
20
HMT Tractors
15
10.9 10.7 Mahindra Gujarat tractors
10
VST Mitsubishi
5 2.7 0.9 0.4
0

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 Research Methodology
A. Study Objective:
To study and analyze the customer satisfaction.

B. Type of Research:
Descriptive

C. Research Approach:
Survey

D. Research Instrument:
Questionnaire

E. Sampling Unit:
Agricultural people of Punjab

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F. Sample Size:
100 Peoples

G. Sampling Procedure:
Stratified Random Sample

H. Contact Method:
Personal Interview

Limitations of the survey:

Sometime respondents refuse to cooperate and it may
possible that they give biased and dishonest answers.

Marketing Research takes time and money.

It may possible that personality and caliber of two

researchers are different and thus their findings could also
vary.
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 Analysis of the Survey
1) Are you satisfied with the quality of the competitive
tractors

1. Yes 72%

Yes
No
2. No 28%

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2. Are you satisfied with the Price of the competitive

tractors

1. Yes 68%

Yes
No
2. No 32%

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3. The price of the competitive tractors?

1. Low 0%

2. Perfact 38% Low

Perfact
High
3. High 52% Very High

4. Very High 10%

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4. Are you satisfied with the model of the competitive

tractors

1. Yes 67%

Yes
No

2. No 33%

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5. Are you ever had the problem with the competitive

tractors

1. Yes 56%

Yes
No
2. No 44%

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6. Which type of competitive tractors are mostly liked?

1. MAHINDRA & 58%

MAHINDRA
2. PUNJAB 17%
TRACTORS Personal wash
Laundry
3. INTERNATIONAL 11% Oral care
TRACTORS Hair care

4. MAHINDRA 14%
GUJARAT
TRACTORS LTD

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 Conclusion
 Agriculture is the backbone of India and Punjab is
the no one agriculture state in India .
 After the survey we come to know that most of the
farmers are not fully satisfied with current
tractors, because of the speed, Seat, Service
Center, High Price ,Trolley, High Petrol Price.
 Mahindra and mahindra is one of the leader
tractor in India.
 People want’s tractor not only for farming but
also for transportation purpose with better speed.

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AGRI- KING AGRI-KING
AGRI-KING

A A
G G
R R
I I

AK
K K
I I
N TRACTOR N
G G

F F
M M
a AGRI-KING AGRI-KING AGRI-KING
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SAM

Profile
Chairman Mahesh Ambani
Company Sam
Headquarters Ludhiana ,India
Address 12, Bathinda Industrial Estate
Singh Road, Batinda(w) Ludhiana
8945612 India.
Phone No : 91-
02222021031/5158/6027/22873388/
Website Www.Agriking.Com
Www. Sam. Com

a Fax 91-022-22028780/8990/22875485
 Bio gas
What is biogas?
Biogas consists of about 60%
methane (CH4) and 40% carbon
dioxide (CO2). Other words
biogas are sewage gas, mine gas
and marsh gas.

Advantages of Biogas
A clean fuel

Use of wastage

Environmental Benefits

East Or Best Agri-king Is Best

 Features of A.K. Tractor
Biogas And Diesel Engines
Comfortable Seat
Sound System
Forward -Reverse / 8 Gears
3-year Limited Warranty
Speed 60(mph)

Kisan Ki Jaan Rural Ki Shan

 AK Tractor
Reduction in Increasing
work force productivity

Advantages

Conveyance and Less time

transportation consuming

East Or Best Agri-king Is Best

 Diesel engine

Kisan Ki Jaan Rural Ki Shan

 Spare parts

Small spare parts Genset Engines Liners & Piston

Disc Brake Crank Shaft Connecting Rods

East Or Best Agri-king Is Best

 AK Tractor
4 p’s
TRACTOR

Place People Promotion Price

Punjab Rural people Yuvraj Singh 4,25,000

Kisan Ki Jaan Rural Ki Shan

 Place
dfdsafafas
Place

Ludhiana

Dfkjaskj

East Or Best Agri-king Is Best

 People
People

AK
TRACTOR

Kisan Ki Jaan Rural Ki Shan

 Promotion
Dish T.V.
Banner
Wall painting
Weekly bazaar

Sam Rural finance

Yuvraj singh Brand Ambassador

East Or Best Agri-king Is Best
 Pricing
Price
Our tractor price is less as compare to the competitor.
Our tractor price is 4,25,000 only.

Penetration price

Low price High Volume

Kisan Ki Jaan Rural Ki Shan
 Future planning
Future Launch

Mini Tractor

Battery Tractors

Long Term Goal

East Or Best Agri-king Is Best
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