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Final Strategy PPT - Driving Towards A Disruption

HBS faces disruption from new technologies like online degrees and MOOCs. [1] It can adapt by expanding interactive online courses and partnering with other providers. [2] Or it can specialize by maintaining its niche as the premium business school and strengthening ties to top firms. [3] Starbucks successfully refocused on quality when facing competition, and HBS can learn from growing its corporate learning programs while innovating responsibly.

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0% found this document useful (0 votes)
180 views13 pages

Final Strategy PPT - Driving Towards A Disruption

HBS faces disruption from new technologies like online degrees and MOOCs. [1] It can adapt by expanding interactive online courses and partnering with other providers. [2] Or it can specialize by maintaining its niche as the premium business school and strengthening ties to top firms. [3] Starbucks successfully refocused on quality when facing competition, and HBS can learn from growing its corporate learning programs while innovating responsibly.

Uploaded by

PRIYA AGARWAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DRIVING TOWARDS A DISRUPTION

SUBMITTED BY -
J001 Darrel Boby
J002 Akshit Agarwal
J003 Ayushi Agarwal
J004 Priya Agarwal
J005 Gunjan Arora
Agenda
• Introduction
• The HBS MBA- Past and Present
• What is the problem?
• What technologies have disrupted the market?
• HBS Innovations
• What are the possible solutions?
• Adapt
• Specialize
• Other examples- Starbucks
• What can HBS learn from Starbucks example?
• Conclusion
Introduction
• Dramatic changes in MBA program
• Innovation in management education
• Effect of all this on HBS MBA program

• Examples: GlaxoSmithe director, Ingersoll Rand, young woman who got


through but didn’t join
HBS MBA
Past
• Founded in 1908 with deam Edwin F. Gay
• 15 faculty members, 33 regular students and 47 “special students”
• Main aim was to define the profession of management, collect a core
body of knowledge and develop ethical framework
• Changes in 1924 Modern day MBA experience
• Separate campus
• faculty started teaching sections
• Introduction of discussion based method
Today
• In 2011 revenue: $509 mn , Cash from operations: 53 mn
Major Focus Areas
Academics: Faculty:
• Continuous process of re- • In 2011- 217 faculty, 635 teaching
examination and redesign material Salaries
• Focus on International business • Focus on International business
• “FIELD” program added in • Faculty use 20% time in consulting 150000
curriculum 100000

50000

Admissions: 0
• 9000 range in 2010-11 Publishing: 1969 2006 2011 2018
• From 1962 to 2012 women • 1922 HBR founded
increased from 1% to 36% • 1993 HB Publishing founded
• International students increased • In 2011 $152 mn in revenue
from 11% to 34%
• Tuition fee in 1969 - $2000 Campus:
Staff: • 34 buildings, 1.7mn square
• and 2013 $51200
• 1138 full time foot space
workers • $382 mn investments 2002-
11
What is the Problem?
• Is that MBA degree worth the money?
• Technological disruptions
Technologies that have disrupted the market

Online
 Online Degree Programs Degree
• University of Phoenix Program Programs
• MBA@UNC
 Massive Open Online Courses
• Stanford University
• Courses by MIT
• Udacity Management Massive
• Coursera
Education for Consequences Open Online
Non-managers Coursed
 Corporate Training and Universities
• General Electric’s famous Crotonville campus
• Programs at Goldman Sachs university
 Management Education for Non-Managers
• Fullbridge Program Corporate
training and
Universities
Innovations of Harvard Business School

Field Based
Education Technology
in Classroom
Harvard
Business
Publishing Harvard Business
School Interactive
What are the possible solutions?

• ReEstablish and Expand HBSi


Adapt • Partner with Online Open Courses

• Maintain a niche market position with utilizing its


Specialize • Strengthen bonds with top firms in attractive industries
Other examples- Starbucks

• In 2000, Starbucks faced competition from


McDonald’s and Dunkin’ Donuts

• Starbucks returned to its roots by:

• Being the disputed coffee authority


• Engaging and inspiring the partners
• Expanding global presence
• Continuing to innovative in a way worthy of
their brand

As a result, the firm has flourished


What can HBS learn from Starbucks example?

Understand
market and Innovate
market responsibly
position

• People are willing to pay for • Grow the Corporate Learning


quality Division to strengthen the
association between top firms
• Do not dilute your product and Harvard
by trying to compete with
everyone in the industry • Enhance Web based programs
Conclusion

Strong alumni base and strong network

HBS is the most premium HBS publishes their own case studies and articles which are
even used by other institutes for learning purposes
business school in the
world and has the ability to
come over any kind of HBS has launched online courses to compete with other
disruption institutes. This shows its reaction to changes according to
the current trends

Own publishing house which supports them in branding. This is


lacking in other institutes
THANK YOU

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