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Presentation On Sport

The document summarizes a market research study on consumer preferences for various branded sports shoes in India. It finds that Reebok is the most preferred brand, chosen by 34% of respondents. Adidas and Nike were the second and third most popular brands. Respondents said comfort and price were most important factors in their choice. Most said they would purchase another brand if it was lower priced but similar quality. The conclusion is that there is significant potential for growth in the Indian sports shoe market.

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manalisoni
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86 views22 pages

Presentation On Sport

The document summarizes a market research study on consumer preferences for various branded sports shoes in India. It finds that Reebok is the most preferred brand, chosen by 34% of respondents. Adidas and Nike were the second and third most popular brands. Respondents said comfort and price were most important factors in their choice. Most said they would purchase another brand if it was lower priced but similar quality. The conclusion is that there is significant potential for growth in the Indian sports shoe market.

Uploaded by

manalisoni
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 22

Sports shoes…

Submited by:

Manish Gupta 22
Minakshi Jadhav 23
Mithila Jahagirdar 24
RESEARCH OBJECTIVE
The objectives of this particular study are:-
• To know the personal views of “Kalyan”
people regarding choices among various
branded sport shoes.
• To study which branded sport shoes is
mostly preferred by people as per their
choices.
• Comparison between various branded
sport shoes.
Research methodology
• Research methodology: Exploratory method

Sample Methods - Random Simple Sampling


• Sample size - 100
• Primary data -Questionnaire
• -Interview
• Actually data is of two kinds which are following-
• Primary Data: Primary data are those, which are
collected afresh and for the first time and this happen to
be original in character.
• Secondary Data: Secondary data are those data which
have already been collected by someone else and which
have already been used as per required
• , Adolph (Adi) Dassler, who started
producing shoes in the 1920s in
Herzogenaurach near Nuremberg with the
help of his fellow friend Cody. It registered
as Adidas AG on 18 August 1949. The
company's clothing and shoe designs
typically include three parallel stripes of
the same color, and the same motive is
incorporated into Adidas' official logos.
• Official World Cup supplier Since the 1970 FIFA
World Cup with the football Telstar, Adidas has
been the FIFA official match ball supplier for
every FIFA World Cup and designs the official
match ball for every edition of the event.
• Adidas sponsors major teams in a number of
sports, especially football, rugby and tennis.
American college sports teams are also
sponsored. (1993-2001):
• Reebok is the world's third-largest maker of
sneakers, athletic shoes and sports apparel.
Goods are sold under the brands Reebok.
• Reebok's origins go back to 1895 when Joseph
William Foster made running shoes with spikes
in them. He formed a company called J.W.
Foster and Sons which made shoes for top
runners. The family-owned business made the
shoes for athletes in the 1924 Summer
Olympics.
• The shoe was called the Freestyle, and
with it Reebok anticipated and encouraged
three major trends that transformed the
athletic footwear industry: the aerobic
exercise movement, the influx of women
into sports and exercise and the
acceptance of well-designed athletic
footwear by adults for street and casual
wear. Reebok went public in 1985.
• NIKE, pronounced NI-KEY, is the winged
goddess of victory according to Greek
mythology. She sat at the side of Zeus, the ruler
of the Olympic pantheon, in Olympus. A mystical
presence, symbolizing victorious encounters,
NIKE presided over history's earliest battlefields.
A Greek would say, "When we go to battle and
win, we say it is NIKE."
• The SWOOSH logo is a graphic design created
by Caroline Davidson in 1971. It represents the
wing of the Greek Goddess NIKE.
Action shoes
• . Ultimate in design, comfort, and fit. Action
shoes not only look good but also are good for
your feet. Each Action product is the
manifestation of our high standards of
workmanship, access to latest technology.
That's how Action is synonymous with maximum
quality and performance.... and of course that
essential look.
• Each Action shoe is the product of a relentless
quest for quality, high level of workmanship and
a true commitment to customer satisfaction
• At Action we strive to listen to the customers in
their local markets and identify their footwear
needs and then provide products that exceed
the customer's expectations in terms of quality,
style and value.

Hardly surprising, Action has carved a special


niche in the Indian footwear market and in the
hearts of millions of its consumers through out
the country.
Puma
• PUMA is one of the world’s leading sportlifestyle
companies that designs and develops footwear, apparel
and accessories. It is committed to working in ways that
contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the
principles of being Fair, Honest, Positive and Creative in
decisions made and actions taken. PUMA starts in Sport
and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running,
Motorsports, Golf and Sailing. Sport Fashion features
collaborations with renowned designer labels such as
Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.
• The PUMA Group owns the brands PUMA
and Tretorn. The company, which was
founded in 1948, distributes its products in
more
• than 120 countries, employs more than
9,000 people worldwide and has
headquarters in
• Herzogenaurach/Germany, Boston,
London and Hong Kong.
CONSUMER PREFFRENCES

BRAND PERCEC RESPONDENT


ENTAGE S
(%)
Reebok 34 34
Adidas 28 28
Action 9 9
Nike 26 26
Others 3 3
WHY THEY BUY IT?
IMPORTANCE PERCENTAGE (%) FREQUENCY

Comfort 68 102

Price 4 6

Durability 16 25

Use in sports 10 15

Any other 2 2
WILL YOU PURCHASE ANOTHER
BRAND OF SAME QALITY WITH LESS
PRICE
OPTION PERCENTAGE (%) FREQUENCY
Yes 70 106
No 30 44
Annova testing
Research finding

• “the bottom line” of the market research speaks that


branded shoes in India has been increasing on day
by day basis.
• that sounds good for international as well as
domestic market.
• We have observed that people want value for money
& company or manufactures want to earn
profit..Hence higher the sale , lower the cost leads to
profit maximization. Company should look after the
promotional strategies & strong distribution network.
 
• Consumer reactions suggest that Reebok is the
market leader among all its close counterparts
in the sports shoe and apparel segments.
• The new stuff of the adidas is attracting the
consumers more which might led adidas at the
top spot in the pack in coming financial year
• Nike adidas has been the major competitor for
Reebok.
Conclusion
• We have observed that people want value
for money & company or manufactures
want to earn profit..Hence higher the sale ,
lower the cost leads to profit maximization.
Company should look after the promotional
strategies & strong distribution network
• Hence there is a huge scope for expansion
& business growth.

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