Scribd
Upload
63 views27 pages

The Seven C's of Effective Communication

The document outlines The Seven C's of Effective Communication - Completeness, Conciseness, Consideration, Clarity, Concreteness, Courtesy, and Correctness. It defines each C and provides guidelines for applying each principle when communicating, such as being thorough but not wordy, considering your audience's perspective, using clear and specific language, and ensuring factual accuracy. Following the Seven C's leads to more effective and persuasive communication.

Uploaded by

rabia ghumman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
63 views27 pages

The Seven C's of Effective Communication

The document outlines The Seven C's of Effective Communication - Completeness, Conciseness, Consideration, Clarity, Concreteness, Courtesy, and Correctness. It defines each C and provides guidelines for applying each principle when communicating, such as being thorough but not wordy, considering your audience's perspective, using clear and specific language, and ensuring factual accuracy. Following the Seven C's leads to more effective and persuasive communication.

Uploaded by

rabia ghumman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

The Seven C’s of Effective

Communication
Definitions and Guidelines
The Seven C’s of Effective Communication

1. Completeness
2. Conciseness
3. Consideration
4. Clarity
5. Concreteness
6. Courtesy
7. Correctness
Completeness
• A message is complete when it conveys all facts required by the audience. In other
words, it should contain all the information the reader or the listener needs for the
reaction you desire.

• Stimulus = Desired response

• The sender of the message must take into consideration the receiver’s mind set and
convey the message accordingly. Thus, the message must be designed according to
the recipient’s eyes and perspectives.
Advantages
• It develops and enhances the reputation of an organization.
• It is cost saving as no crucial information is missing and no additional cost is
incurred in conveying extra messages if the communication is complete.
• It helps in better decision-making by the audience as it leaves no questions in
their mind.
• It persuades the audience and helps in achieving the desired response.
Guidelines for Completeness
• Provide all necessary information a reader needs for thorough and accurate
understanding.
• Design the message in a manner so that it is capable to answer the five W’s
and one H (What, When ,Where, Why, Who/Whom and How).
• Answer all questions asked, stated or implied as an incomplete reply
corresponds to carelessness or concealment of information.
• Unfavorable reply must be handled with tact and honesty.
• Extend extra information when required:

• Extra and desirable messages give way to goodwill and motivation.


• It makes the message dramatically appreciating in the eyes of receiver.
• It acts as one of the most effective stimulus in receiver’s perspective which helps in
inducing the desired reaction.
• Keep in mind that extra information should be given only when it is desirable and
when necessary for the completion of the message.
Conciseness
• Conciseness means wordiness, i.e. communicating what you want to convey
in the least possible words without forgoing the other C’s of communication.
• It addresses all key issues and eliminates all unnecessary information.
Advantages
• It is both time-saving as well as cost-saving.
• It underlines and highlights the main message as it avoids using excessive and
needless words.
• It provides short and essential messages in limited words to the audience.
• It is more appealing and comprehensible to the audience as it is non-
repetitive in nature.
Guidelines for Conciseness
• Eliminate wordy expressions.
• Use single words substitute like:
• Now – at this time
• Because – due to the fact
• Eliminate unnecessary expressions and conventional statements.
• Stick to the purpose of the message.
• Omit long instructions.
• Avoid unnecessary repetition:

• Sometimes repetition is necessary for emphasis, but repetition of the same


thing makes communication wordy, boring and uninviting.
• Use pronouns – shorter name after you have once mentioned the long one.
• Cut out needless repetition of phrases and sentences.
Consideration
• Consideration implies “stepping into the shoes of others.” Effective
communication must take the audience into consideration, i.e. the audience’s
viewpoints, background, mind-set, education level, etc.
• Therefore, preparing messages from the receiver’s perspective is
consideration. It involves thinking about other people, their wishes and
feelings.
• To be considerate, the sender should be aware of the desires, problems,
circumstances, and emotions of their audience, and their probable reaction.
Advantages
• Empathizing with your audience will stimulate a positive reaction from them.
Guidelines for Consideration
• Make an attempt to envisage your audience, their requirements, emotions as well as
problems.
• Ensure that the self-respect of the audience is maintained and their emotions are not at
harm.
• Modify your words to suit the audience’s needs while making your message complete.
• Focus on ‘you’ instead of ‘I’ and ‘we’.
• Indicate your interest in the benefit of receiver.
• Emphasize positive and pleasant facts, stressing on “what is possible” rather than “what is
impossible.”
Clarity
• Clarity implies emphasizing on a specific message or goal at a time, rather
than trying to achieve too much at once.
• Clear messages make use of exact, appropriate and concrete words, enabling
the meaning to travel from your head into the head of the recipient. This is
important because we all have unique interpretations, ideas, and experiences
associated with the same words.
Advantages
• Complete clarity of thoughts and ideas enhances the meaning of message.
• It also makes understanding easier.
Guidelines for Clarity
• Choose precise, concrete, and familiar words;.
• Use words familiar to the audience and appropriate for the situation:

Familiar Unfamiliar/Pretentious
After Subsequent
Home Domicile
Pay Remuneration
• Shorter sentences are preferred.
• Sentences, whether compound or complex, need to have a unity – a singular
idea or offshoots of the same.
• Words must be so strongly interlinked that they clearly depict the intended
meaning.
Concreteness
• Concrete communication implies being particular and clear rather than fuzzy
and general.
• Concreteness means specific, definite, vivid, and fact-based rather than vague
and general.
• It lies emphasis on denotative (direct & specific) instead of connotative
(ideas and notions) messages.
Advantages
• Concrete messages are not misinterpreted and so build reputation.
• Concreteness strengthens the receiver’s confidence in you and your
organization.
Guidelines for Concreteness
• Always make use of active voice instead of passive in order to be more
direct. It makes the sentences more vivid, lively, specific, personal and
concrete.
Courtesy
• Courtesy involves the perspective and feelings of others.
• It implies that the message should communicate the sender’s expression as
well as respect the receiver. The sender of the message should be sincerely
polite, judicious, reflective and enthusiastic.
• It is not limited to ‘please’ and ‘thanks’ only. Rather it has broader aspects of
politeness, respect and concerns for others. This means that the messages
should be cordial, courteous and based on deserved congratulations and
appreciations.
• Tactless/Blunt sentences:
• Stupid letter! I can’t understand it.
• Clearly you did not read my letter.

• Tactful sentences:
• The letter is not so easy to understand.
• Perhaps my letter was not precise enough.
Advantages
• A courteous message is more likely to be accepted by the audience and result
in the desired response.
• A respected reader will feel valued and so also value the message in return.
Guidelines for Courtesy
• Use expressions that are respectful.
• Omit irritating expressions.
• Select nondiscriminatory expressions.
• Omit questionable humor.
• Entertain positive, lovely and pleasant attitude towards others.
Correctness
• Correctness in communication implies that there are no grammatical errors
in communication.
• The message is exact, correct and well-timed.
• It checks for the precision and accuracy of facts and figures used in the
message.
• It makes use of appropriate and correct language in the message.
Advantages
• If the message is correct, it has a greater impact on the audience.
• It boosts your credibility.
Guidelines for Correctness
• Select the right level of language.
• Realize informal languages.
• Check often by letting another person read your material.
• Apply the principles of accepted grammatical standards.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy