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Text Media and Information 2.1

This document discusses text media and information. It defines text as a simple format that conveys ideas through written, printed, or digitally displayed characters. Formal text goes through editing while informal text expresses personal views. Text can be brief, like a sentence, or lengthy like articles. The document then analyzes how text is used visually in a movie poster, applying design principles of emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast. Finally, it assigns groups a brochure activity applying these principles.

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Rommel Legaspi
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1K views79 pages

Text Media and Information 2.1

This document discusses text media and information. It defines text as a simple format that conveys ideas through written, printed, or digitally displayed characters. Formal text goes through editing while informal text expresses personal views. Text can be brief, like a sentence, or lengthy like articles. The document then analyzes how text is used visually in a movie poster, applying design principles of emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast. Finally, it assigns groups a brochure activity applying these principles.

Uploaded by

Rommel Legaspi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TEXT MEDIA AND INFORMATION

Marc Gian Paolo R. Cloza


MIL
WHAT IS A TEXT?

• A simple and flexible format presenting information


or conveying ideas whether hand-written, printed or
displayed on screen.
• Any “human-readable sequence of characters” that
can form intelligible words
• Text is very POWERFUL as well in disseminating
information, providing direction and giving
suggestions.
FORMAL AND INFORMAL TEXT

• Formal text-based materials are created and


distributed by established institutions (such as
publishing companies, news agencies, etc.) and go
through a rigorous process of editing or evaluation
and are usually governed by censorship of the state.
• Informal text-based materials, on the other hand,
come from personal opinions or views on different
issues, processes, etc.
• Text can be as short such as a single sentence or
phrase, or they can be as lengthy as news articles or
investigative reporting. No matter how brief or
lengthy, however, a text is always carefully written
with the intent of sending a very specific message to
the target audience
TEXT AS VISUAL
PICTURE ANLYSIS

• How is text used in the following media?


• From the premiere of Itumba ang mga Adik (Kill the Addicts) 2016.
HOW IS TEXT USED IN THE FOLLOWING
MEDIA?
DESIGN PRINCIPLES AND
ELEMENTS
1. Emphasis
2. Appropriateness
3. Proximity
4. Alignment
5. Organization
6. Repetition
7. Contrast
EMPHASIS

• Importance or value given to a part of the text-


based content.
EMPHASIS

• Make the text bold


• Italicized
• Have a heavier weight
• Darkened or lightened

•enlarge
APPROPRIATENESS

• How fitting or suitable the text is used for a specific


audience, purpose or event.
PROXIMITY

• How near or how far the text elements from each


other.
• When two things are closely related, bring them
close together
J.P. Rizal st. Batingan, Binangonan, Rizal

RIZAL NATIONAL SCIENCE HIGH SCHOOL

6522197 School number: 301455


RIZAL NATIONAL SCIENCE HIGH SCHOOL

J.P. Rizal st. Batingan, Binangonan, Rizal


6522197
School number: 301455
ALIGNMENT

• How text is positioned in the page


• Left, center, right, or justified
ORGANIZATION

• Conscious effort to organize the different text


elements in a page
• Ensures that while some text elements are separated
from each other, they are still somehow connected
with the rest of elements in the page
REPETITION

• Consistency of elements
• Unity of the entire design
• Repeating some typefaces within the page
CONTRAST

• Creates visual interest


• Two elements are different from each other
GROUP PRESENTATION
ACTIVITY:BROCHURE

• Group 1 – Tourism Campaign


• Group 2 – Election Campaign
• Group 3 – School Admission
• Group 4 – Community Advisory
• Group 1 – Tourism Campaign – This brochure will invite
the readers to spend their summer vacation in your city.
• Group 2 – Election Campaign – This brochure will
promote to the readers a local politician who will run for
mayor in the upcoming election.
• Group 3 – School Admission – This brochure will advertise
to the readers a college/university in your place.
• Group 4 – Community Advisory – This brochure will
inform the readers about the new policy for garbage
collection schedule and segregation in your community.
HOW TEXT DESIGN PRINCIPLES AND
ELEMENTS APPLIED IN THE FOLLOWING
MEDIA?

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