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Communication in Multicultural Setting

This document discusses communicating in a multicultural society and world. It defines key terms related to diversity, culture, and intercultural communication. It explores concepts like assimilation, accommodation, individualism vs collectivism, high vs low context communication, power distance, masculinity vs femininity, and stereotypes. It provides tips for improving intercultural communication abilities, such as being aware of one's own biases and prejudices, seeking information from other cultures, understanding different cultural perspectives, and committing to developing intercultural communication skills.

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Lee Reign
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2K views31 pages

Communication in Multicultural Setting

This document discusses communicating in a multicultural society and world. It defines key terms related to diversity, culture, and intercultural communication. It explores concepts like assimilation, accommodation, individualism vs collectivism, high vs low context communication, power distance, masculinity vs femininity, and stereotypes. It provides tips for improving intercultural communication abilities, such as being aware of one's own biases and prejudices, seeking information from other cultures, understanding different cultural perspectives, and committing to developing intercultural communication skills.

Uploaded by

Lee Reign
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Communicating in a

Multicultural Society
and World
MICHELLE REYES
TASK

RED - reader
BLUE – interpreter
PLAIN- example provider
YELLOW – questioner
PURPLE – answer provider
diversity
 the recognition and valuing of difference
multiculturalists

 persons respectful of and engaged


with people from distinctly different
cultures
Intercultural Communication
 interaction with individuals from different cultures
interracial communication
 the interpreting and sharing of meanings with
individuals from different races
interethnic communication
 interaction with individuals of different ethnic
origins
international communication
 communication between persons
representing different nations
intracultural communication
interaction with members of the same
racial or ethnic group or co-culture as yours
 culture
a system of knowledge, beliefs, values, customs,
behaviors, and artifacts that are acquired, shared, and
used by members during daily living

 co-cultures
groups of persons who differ in some ethnic or
sociological way from the parent culture
ex. African Americans, Hispanic Americans, Japanese
Americans,
assimilation
 the means by which co-culture members attempt to fit in
with members of the dominant culture
accommodation
 the means by which co-culture members maintain their
cultural identity while striving to establish relationships with
members of the dominant culture
separation
 the means co-culture members use to resist interacting
with members of the dominant culture
ethnocentrism
 the tendency to see one’s own culture as
superior to all others
Ex. “They take our jobs,” “They’re everywhere,”
and “They’re just not like us,”

cultural relativism
 the acceptance of other cultural groups as
equal in value to one’s own
melting-pot philosophy
 the view that different cultures should be assimilated
into the dominant culture
cultural pluralism
 adherence to the principle of cultural relativism
 advocate respect for uniqueness, tolerance for
difference, and adherence to the principle of
cultural relativity. In a multicultural society, every
group, it is believed, will do things differently, and
that’s OK
individualistic cultures
 cultures in which individual goals are stressed
Great Britain, the United States, Canada, France, and
Germany, stress individual goals

collectivistic cultures
 cultures in which group goals are stressed
Arab, African, Asian, and Latin American countries,
give precedence to group goals
high-context communication
 a tradition-bound communication system which
depends on indirectness

low-context communication
 a system that encourages directness in
communication
high power distance cultures
 cultures based on power differences in which
subordinates defer to superiors
 Saudi Arabia, India, and Malaysia, view power
as a fact of life and are apt to stress its coercive
or referent nature.
 Superiors and subordinates in these countries are
likely to view each other differently; subordinates
are quick to defer to superiors.
low power distance cultures
 cultures
that believe that power should be
used only when legitimate
masculine cultures
 cultures value aggressiveness, strength, and
material symbols of success
 examples are Japan, Italy, Germany, Mexico,
and Great Britain. Among highly feminine
cultures are Sweden, Norway, the Netherlands,
Thailand, and Chile.
 Masculine cultures socialize members to be
dominant and competitive. They tend to
confront conflicts head-on and are likely to use
a win–lose conflict strategy
feminine cultures
 culturesthat value tenderness and
relationships
 themembers of feminine cultures are
more apt to compromise and negotiate
to resolve conflicts, seeking win–win
solutions.
stereotypes
 mental images; shortcuts that guide
reactions
Ex. step-mothers are usually evil
dalagang Pilipina – very modest

prejudice (bias)
 a positive or negative prejudgment
HOW TO IMPROVE YOUR ABILITY TO
COMMUNICATE INTERCULTURALLY
■ Refrain
from formulating expectations
based solely on your own culture
 acknowledge the differences
 not
isolating yourself within your own
group or culture
HOW TO IMPROVE YOUR ABILITY TO
COMMUNICATE INTERCULTURALLY
■ Recognizehow faulty education can impede
understanding
 identify and work to eliminate any personal biases
and prejudices you have developed over the years.
 Determine, for example, the extent to which your
family and friends have influenced your feelings
about persons from other cultural groups.
HOW TO IMPROVE YOUR ABILITY TO
COMMUNICATE INTERCULTURALLY
 leave the comfort of your cultural niche
 become more knowledgeable of other
cultures,
 and strive to be culturally aware.
 Make a commitment to develop
communication skills and abilities
appropriate to life in a multicultural world.
How many of these are you willing
to make?
I will make a commitment to seek information from
persons whose cultures are different from my own.
I will try to understand how the experiences of
persons from different cultures leads them to
develop perspectives that differ from mine.
I will pay attention to the situation and the
context when I communicate with persons from
different cultures.
Human beings draw close to one
another by their common nature,
but habits and customs keep them
apart —

Confucius

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