MEDIA LITERACY

(PART 1)
 CONTENTS
F U N D A M E N TA L
D EF IN IT ION ELEMENTS

I M P O RTA N C E CRITICAL THINKING

DEFINITION
1
C ON TR OVER SIA L A N D VIR A L

Investigate the following

controversial events that
became viral in the Philippines

J O B S U M M A R Y R E V I E W
1

C O N T R OVER SIA L A N D VIR A L

 “The Naked Truth”, BENCH Philippines

fashion show in 2004
 What issue was raised against this event?

SEXIST

 Result: Bench made a public apology on

Facebook.

J O B S U M M A R Y R E V I E W
1
C o n t r o ve r sial
a n d Vir a l

 GlutaMAX EDSA Billboard advertisement in

2018.
 What issue was raised against this event?

RACISM

 Result: GlutaMAX take down the billboard

after the public backlash in social media.

J O B S U M M A R Y R E V I E W
1
C o n t r o ve r sial
a n d Vir a l

 T- Shirt at SM Store, SM Megamaal (2014)

The issue was raised by Karen Kunawicz in
her facebook post
 What issues was raised against this t- shirt
design?

Trivialization of Rape, Promoting Rape Culture

J O B S U M M A R Y R E V I E W
1
C o n t r o ve r sial
a n d Vir a l

 What issue was raised

against this video?

J O B S U M M A R Y R E V I E W
1
What is Media
Literacy?

The ability to read, analyze, evaluate and produce

MEDIA LITERACY
communcation in a variety of media forms.

J O B S U M M A R Y R E V I E W
 VIDEO PRESENTATION

WHAT IS MEDIA LITERACY

http://ww.youtube.com/watch?v=G
TL0_+JEVD0
1
F O R MATIVE A SSESMEN T: R EC ITATION

What is media literacy?

Why do we need to read media from a critical

point of view?

Why is media literacy very important to

democracy?

J O B S U M M A R Y R E V I E W
1
F U N D A MEN TAL ELEMEN TS OF MED IA LITER A C Y

1. An awareness of the impact of media.

2. A understanding of the process of mass communication
3. Strategies for analyzing and discussing media messages
4. An understanding of media content as a text that provides insight into our culture and
our lives.
5. The ability to enjoy, understand, and appreciate media content.
6. An understanding of the ethical and moral obligations of media practitioners.

J O B S U M M A R Y R E V I E W
CRITICAL THINKING
2
W H AT IS C R IT IC A L T H IN K IN G?

Critical Thinking is thinking about

your thinking while you're thinking
in order to make your thinking
better.

J O B S U M M A R Y R E V I E W
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Example of Fallacy of
Thinking

The ability to recognize Fallacies of SLIPPERY SLOPE

Thinking is one of the fundamentals of asserting that if we allow A to happen,
critical thinking. then Z will consequently happen too,
therefore A should not happen.
AD HOMINEM
attacking your opponent's character or APPEALING TO EMOTION
personal traits instead ongaging with their manipulating an emotional response in
arguments place of a valid or compelling arguments.

BANDWAGON
LOADED QUESTION
appealing to popularity or the fact that
asking a question that has an assumption
many people do something as an
built to into it so that it can't be answered
attempter for of validation.
without appearing guilty.

M A R K E T S T A T U S A N A L Y S I S
2
FORMATIVE ASSESMENT
IDENTIFY THE FOLLOWING STATEMENTS:

1. Don't waste food, people in africa are dying because of

hunger.
2. How can you argue your case against Martial Law when you
were not yet born during that time?
3. If we allow family planning, what's next? Allowing abortion?
4. Kopiko is the best coffee because everyone is drinking it.
5. You need to show evidence that you did not cheat in the last
election.
6. If yo are pro-mining, then you are supporting the destruction
of the environment.

M A R K E T S T A T U S A N A L Y S I S
2
Applying Critical
Thinking

• What messageor
argument is presented in
this poster?

•Do you agree with the

message or argument?
Why or Why not?

M A R K E T S T A T U S A N A L Y S I S
 2

VIDEO PRESENTATION

WATCH: 10 BIGGEST SCAM IN

THE PHILIPPINES

http://ww.youtube.com/watch?v=0
d33x7VMv0g
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of view

M A R K E T S T A T U S A N A L Y S I S
 PERFORMANCE REVENUE
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 PERFORMANCE
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P E R F O R M A N C E R E V E N U E R E P O R T
 W O R K P L A N S U BM IS S I O N

W O R K P L A N S U B M I S S I O N
 WORK PLAN
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W O R K P L A N S U B M I S S I O N
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W O R K P L A N S U B M I S S I O N
THANK YOU FOR WATCHING
THANK YOU FOR WATCHING