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Effect of Globalization On Indian Market!

Globalization began in India in the early 1990s when the government opened markets to foreign investment. It has had wide-ranging effects across Indian industries, markets, culture and society. Globalization has connected India financially and economically to international markets, allowing foreign investment, trade, and integration into the global economy. While it has increased competition and access to new technologies and products, it has also accelerated pressures like rising inflation and threats to small local industries unable to keep up with changes. Overall, globalization has both benefits and challenges for India's development.

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Ankit Choubey
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191 views25 pages

Effect of Globalization On Indian Market!

Globalization began in India in the early 1990s when the government opened markets to foreign investment. It has had wide-ranging effects across Indian industries, markets, culture and society. Globalization has connected India financially and economically to international markets, allowing foreign investment, trade, and integration into the global economy. While it has increased competition and access to new technologies and products, it has also accelerated pressures like rising inflation and threats to small local industries unable to keep up with changes. Overall, globalization has both benefits and challenges for India's development.

Uploaded by

Ankit Choubey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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EFFECT of GLOBALIZATION

on INDIAN MARKET!
“How globalization is
changing the Indian
market”
- Effect of globalization

Presented By-
Anil , Ankit, Gaurav, Manish and Pradeep
Definition

 Globalization (or globalisation) is the


process of making, transformation of regional things
or phenomena into global ones.
 This process is a combination of economic,
technological, sociocultural and political forces.
 Integration of national economies into the
international economy through trade, foreign direct
investment, capital flows, migration, and the spread
of technology.
How & When ?
 Globalization started when the Indian government (PM-
Mr P V Narsimha Rao, finance minister-Dr.Manmohan
Singh) opened the country's markets to foreign
investments in the early 1990s. Globalization of the
Indian Industry took place in its various sectors such as
steel, pharmaceutical, petroleum, chemical, textile,
cement, retail, and BPO.
Effects of globalization
 Industrial
 Financial
 Economic
 Political
 Informational
 Cultural
 Ecological
 Transportation
 International cultural exchange
 Pharmaceutical market
 Tourism Sector
 Sports Industry
 Technological effect
 Education
Effects of globalization
Globalization has various aspects affecting the Indian economy in several

different ways such as:

Industrial –
 Broader access to a range
of foreign products for
consumers and
companies.
 Eg. Opening up of the
major international
brands in India- Walmart,
KFC, McDonalds, Kazo,
mercs, audi, Volkswagon,
BMW etc.
Financial –
 Better access to external
financing for corporate,
national and subnational
borrowers.
 Eg. Many foreign
companies and banks are
opening their branches in
India- Barclays(UK),
Wizardloans(Australia),
HSBC.
Economic-
 Permission of Indian
govt for Foreign Direct
Investment(FDI).

 Indian economy is
going great guns, the
GDP is growing at the
rate of about 8-9%, but
at the same time rate of
inflation has also
increased to11-12%
Political –
 Political globalization is the creation of a world
government which regulates the relationships among
nations and guarantees the rights arising from social
and economic globalization.

 Eg-One of the more recent examples is the ongoing


nuclear power deal between India and the US; the gas
pipeline being built from Iran to India.
Informational –

 Increase in information
flows between
geographically remote
locations. Because of
fibre optic
communications,
satellites, and increased
availability of telephony
and Internet.
Cultural –

 Growth of cross-cultural contacts.the desire to


consume and enjoy foreign products and ideas,
adopt new technology and practices, and
participate in a world culture.
Ecological-
 Globalism and free trade
interplay to increase
pollution and accelerate it
in the name of an ever
expanding capitalist
growth economy in a
non-expanding world.
Transportation–
 The world has become a
smaller place and the
travel time has reduces
considersably.
 Eg- the advent of new
cheaper airlines like air
deccan, jet airways,
indigo,spice etc,delhi
metro and BRT.
International cultural
exchange-
 Spreading of
multiculturalism, and
better individual access
to cultural diversity.
 Eg-through the export of
Hollywood and
Bollywood movies, Osian
film festival,trade fair,
international book
fair,auto expo.
Pharmaceutical
market-
 Spread of local
consumer products and
drugs to other
countries.
 Eg- Roohafza, Himalaya
pharmaceuticals,
Lipitor Generic version
(Ranbaxy), Shahnaz
Hussain Herbal
products,Himalaya
herbal health care.       
Tourism Sector-
 Greater international
travel and tourism.
 Eg-Incredible india
campaign- atithi
devo
bhava,rajasthan
tourism
package,medical
tourism.
Sports Industry-

 Eg-World wide sporting


events such as FIFA
world cup,the Olympic
Games,the
Commonwealth
games,IPL series.
Technological effect-
 Development of a global
telecommunications
infrastructure and greater
transborder data flow,
using such technologies
as the Internet,
communication satellites
and wireless telephones.
Education-

 Eg-Tie ups with global


industry, ICRI, IIPM,
Manipal university.
Negative effects-
 It may be difficult to survive for SSI and other industries
which are unable to cope up with the changes due to
insufficient fund.
 Accelerating brain drain.
 Due to heavy taxation and levies in India,end product is
costly as compared to imported brands.
 Due to the difference of USD, GBP, Euro and other
currencies are more stronger than Indian rupee.
 Other countries expending less amount in India to
promote their brand whereas it is very expensive for
Indian Brand to promote.
Positive effects-
 Globalization helps Indian Entrepreneur to know more
about the competitors, recent trends, quality of products.

 Helps in sourcing new technology for improving their


quality.

 Hiring competent person irrespective of the nationality.

 Good exposure of Indian brands to overseas market.

 Due to increase in healthy competition with other


brands,Indian brands will be forced to improve their
quality and services to customers.
THANK YOU

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