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Amazon Marketing Channel: Suppliers or Local Retailers

Amazon maintains quality control through its own warehouses and contracts with local retailers and suppliers to source prepared foods. It purchased and reconfigured an existing Safeway distribution center to efficiently assemble and package orders. Products are delivered by trucks on optimized routes to consumers using reusable totes and thermocol insulation, with a wide selection of over 100,000 products offered at lower prices than competitors along with high quality and recyclable or returnable packaging and same-day or next-day delivery options.

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Hrangbung Darthang
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34 views2 pages

Amazon Marketing Channel: Suppliers or Local Retailers

Amazon maintains quality control through its own warehouses and contracts with local retailers and suppliers to source prepared foods. It purchased and reconfigured an existing Safeway distribution center to efficiently assemble and package orders. Products are delivered by trucks on optimized routes to consumers using reusable totes and thermocol insulation, with a wide selection of over 100,000 products offered at lower prices than competitors along with high quality and recyclable or returnable packaging and same-day or next-day delivery options.

Uploaded by

Hrangbung Darthang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AMAZON MARKETING CHANNEL

•Amazon had its own warehouse to maintain quality control


Suppliers or •Contracted local retailers and suppliers of prepared food
local retailers

•Purchased existing distribution center from Safeway


Distribution •Changes made in layout to facilitate efficient assembling and packaging
Centre

•Delivered through delivery trucks, operating on routes designed to minimize total distance travelled
and maximized the uses of trucks
Consumers •Delivers in crates or reusable totes and insulated it with thermocol
CONSUMER VALUE PROPOSITION

 Wide range product available, nearly 1,00,000


 Lower prices as compared to its competitors with higher product quality
 All totes, paper bags, or cardboard are recyclable or they can be pick up in next fresh order
 Sleep tight service enables the customer to get doorstep delivery at night
 Shorter lead time – allowing same day or next day delivery system
 Damage or missing goods are eligible to be refunded
 Unsatisfied customers often get refund or added perks to keep them happy

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