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J.C. Penney

J.C. Penney is a chain of American department stores established in 1902. It operates over 1000 locations across the US and Puerto Rico offering clothing, accessories, home goods and other products. The company aims to help customers find what they love for less time, money and effort through its everyday low pricing strategy and Sephora shops.

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pratik
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87 views17 pages

J.C. Penney

J.C. Penney is a chain of American department stores established in 1902. It operates over 1000 locations across the US and Puerto Rico offering clothing, accessories, home goods and other products. The company aims to help customers find what they love for less time, money and effort through its everyday low pricing strategy and Sephora shops.

Uploaded by

pratik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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J.C.

Penney

Presented by-
• Adesh Yelkar (18304)
• Pratik Date (18305)
• Sanyukta Moon (18306)
• Akshay Ladda (18307)
• Taruna Khushwani – (18308)
Introduction
• Chain of American mid-ranged departmental store
• Established in the year 1902
• Headquartered in Texas, U.S.
• Products offered- cosmetics, clothing, footwear, electronics,
housewares, jewelry, and appliances.
• Also provides several leased departments like Seattle’s Best
Coffee, auto centers, Sephora, Salons, optical centers, jewelry,
and portrait studios
• Operates in about 1095 locations in about 45 states in the United
States and Puerto Rico.
Slogan- Every day Matters

Mission Statement- To help our customer find what she loves for
less time, money and effort

Vision Statement-JCPenney is executing a strategic Long Range


Plan that consists of four integrated strategies aimed at building a
deeper, more enduring relationship with our customers, increasing
the engagement and retention of our Associates, and delivering
industry leading financial performance to our shareholders.
SWOT Analysis
•Strong Legacy
•Business Operations
Strengths •Customer Retention
•Huge Business Line
•Good Financial Position
•Low Market Share
Weakness •Poor Stock Price
•Less Global Presence
• Expansion of Product Line
• International Market
Opportunities
• Acquisition
• Enhanced Advertising Campaign
• Presence of Online Market
• Competitor’s expansion
Threats
• Unfavourable condition of business
• Import Tax
Marketing Mix
Product

JC Penney is one of the leading multi-brand retail


chain brands in USA.

Various kinds of products offered by the company


include clothes, footwear, electronic, furniture
including bed and bath, window, jewelry,
housewares, appliances, cosmetics like Sephora,
make up, gifts, curtains, wraps, optical.

JC Penney is known for their quality products and


thus, they are cover a wide range of
convenience products.
Price
JC Penney offers goods and services which are reasonable for its customers. The
target segment is the young and urban families and thus, the prices are
affordable.

The official websites always come up with amazing deals.

The loyal customers are provided reward points.

There are gift cards, gift registry option and coupons. These can be
accessed by customers by being a member or buying beyond a certain
amount.

There is JC Penney Credit Card which accessible in all JC Penney stores.


Place

There is a The most


JC Penney is
‘Find a store’ dominant
present in
option that places where
800+
will help JC Penney is
locations
customers present is
spread across
find a store New York,
various
near them or Harrison AR,
different
in the and Franklin
states in USA.
location. Square.
Promotion
JC Penney uses several media channels to promote itself.

The promotional strategies include Facebook, Twitter, Instagram and offers like 60 percent
off, Big Winter Wrap Up, Final take Clearance, Hot sellers, sign ups for texts, email alerts.

These strategies help the company to increase the reach and make profit.

There is option of free shipping beyond an offer.

JC Penney also advertises through local newspapers, online ads etc. which helps build the
brand visibility.
People

JC Penney has more than 98000


employees and puts the comfort and
affordability of the customers first.

Online customer support aids customers


regarding order complaints, delivery
details and any kind of queries or trouble
they face while accessing the site.
The people strategy for JC Penney
ensures that the employees are well
trained so that they are focused on
delivering customer satisfaction
Physical Evidence
JC Penney stores, its logo, store interiors etc. are its biggest
physical evidence.

The company has several stores in over 864 locations


in 49 states. The store have a peppy vibe to cater to
the target segment.

The clothing segment displays clothing for men,


women, and kids.

There is a JC Penney app for the customers where they


can access much more discounts or offers.
Process

JC Penney customers can visit a brick and


mortar store and buy the merchandise.

They can also buy goods from the online


store which has many discounts.

The customers can track their order through


the option available and get live updates
about their order.
The average delivery time is 1-4 days. The
payment can be done through different
online methods
Competitors
Core Competencies

 Low Pricing Strategy


 Sephora Shops Customer Service
Strategic Recommendations

 Explore niche markets, for example, Big & Tall and maternity
 Move more aggressively into online sales
 Increase advertisement to take advantage of the social network
 Launch new exclusive and private label brands
Thank You

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