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Chapter 1

Events management has emerged as a new field to plan and coordinate increasingly large parties, meetings, and celebrations. An anthropologist noted that all human societies celebrate important milestones, while an author defined events as unique moments celebrated through ceremony and ritual. There are various sub-fields of specialization within event management including conferences, exhibitions, festivals, and sports events. Proper planning and differentiation of events is important based on their purpose, scope, audience, and other factors.

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Genelyn Barlomento
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74 views23 pages

Chapter 1

Events management has emerged as a new field to plan and coordinate increasingly large parties, meetings, and celebrations. An anthropologist noted that all human societies celebrate important milestones, while an author defined events as unique moments celebrated through ceremony and ritual. There are various sub-fields of specialization within event management including conferences, exhibitions, festivals, and sports events. Proper planning and differentiation of events is important based on their purpose, scope, audience, and other factors.

Uploaded by

Genelyn Barlomento
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EVENTS

MANAGEMENT
Every human society celebrates with ceremony
and ritual, its joys, sorrows, and triumphs.”

Victor Turner, Anthropologist


Today parties and meetings have grown in
scope and magnitude that led to a new field

– Event Management
Joe Goldblatt (2002)
defined events as “A unique moment in time celebrated
with ceremony and ritual to satisfy needs.”

According to Goldblatt (2001), in the


International Dictionary of Event
Management
Process that includes research, design,
planning, coordinating and evaluation of
events.
Characteristics of Events (Getz 2002)
• Unique occurrences that do not happen very often.
• Have limited duration (hours or a day).
• Happen with live audience in attendance.
• Requires one or more groups to plan and organize.
• Are staged for a purpose
Questions:
1. An Anthropologist say ”Every human society
celebrates with ceremony and ritual, its joys,
sorrows, and triumphs.”
2. A Writer say “A unique moment in time celebrated
with ceremony and ritual to satisfy needs.”
3. 5 Characteristics of Event.
According to C’s of Events

Life cycle
Religious rituals
Commemorative ceremonies
Socio-civic events
Commune
Reunions
Hallmark events
Commence
Meetings
Conference
Convention
Commerce
Marketing events
Exhibits/ trade house
Fields of Specialization
• Many event companies have chosen to focus on one
sub-field alone to specialize so as to serve the needs
of the clients better.
• Events Management Specialization
• Will give you the skills you will need to manage
marketing, promotional and fund raising events.
Sub-fields of Specialization (Goldblatt, 2002)
• Civic events Expositions
• Hallmark events Incentive travel
• Retail events Social life-cycle events
• Tourism Conventions
• Fairs and festivals Hospitality
• Reunions Meetings
• Conferences
• Sports events
Give at least 10 Sub-fields of Specialization
• Meeting- an assembly of individuals gathered to discuss items of
material interest, or engage in professional development thru
learning activities.
• Conference- an assembly of large number of individuals to discuss
items of mutual interest, or engage in professional development
through learning.
• Congress- a scheduled, periodic meeting of delegates or
representatives of interested groups to discuss a subject. The
European term for convention.
• Convention- a general and formal meeting of legislative body or
social group to provide information of a particular situation, and to
establish consent on policies among participants. Usually of limited
duration and set objectives, but no determined frequency.
• Foreign Meeting- a meeting comprised of attendees from other
nations; also known as international meeting or institute.
• Event Marketing- the process that integrates a range of marketing
elements and a central event sponsorship or lifestyle-themed
activity. This process incorporates advertising, employee and
consumer programs, sales promotion, PR, causes, business to
business, TV property, and trade promotion with a specific event.
• Seminar- a lecture, presentation, and discussion under the
guidance of an expert discussion leader allowing participants to
share experiences in a particular field.
• Workshop- a training session which participants develop skills and
knowledge in a given field.
• Exhibit- although the terms exhibit, booth and stand are used
interchangeably an exhibit is actually all of the display materials and
products housed in a booth or stand.
• Exhibition- a display for public view of products or promotional
materials for the purpose of PR, sales, and/or marketing; also known as
exposition, industrial show, or trade show.
• Fair- a public celebration that includes commercials and civic activities.
• Festival- a public celebration that conveys, thru a kaleidoscope of
activities, certain meanings to participants and spectators.
• Parade- a moving pageant including floats, bands, individual
entertainers, and dignitaries.
The Events Industry
• In our country, it is considered as a young, but rapidly
rising industry.
Roots of Events Industry
• Advertising and PR Companies
• Hospitality Business
• Tourism
• Exhibits and expositions
• Marketing
Range of Event Companies
• Weekend Entrepreneurs (does events as a hobby or
sideline)
• Eventologist (well-manned professionalized organizations)
• “Most learned the craft mainly through trial and error and
self study.”
Nations offering event management as a degree:
United States
United Kingdom
Australia
New Zealand
Hong Kong
Korea
Types of Suppliers:
Audio-visual equipment
Technical staging expertise
Promotional giveaways
Flowers and Foods
Professional speakers
Professional Bouncers
Countries offering event
management as a degree
New professions that rose due to
Events Management requirements:

Event stylist
Calligrapher
Professional Balloon Artist
Mascot Director
Some hotels have renamed their banquet department,
events department or event management.
EVENT DIFFERENTATION
WHEN DIFFERENTIATING EVENTS, IT IS USEFUL TO LOOK
AT THE FOLLOWING VARIABLES:

• Purpose and objectives of the event


• Scope of the event
• Nature of audience
• Marketing distribution channels
• Key stakeholder
• Key element of staging
3 E’s of Events
• Envision
• Execution
• Evaluation

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