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This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

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Sunny Rajput
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155 views18 pages

Presentation New 1

This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

Uploaded by

Sunny Rajput
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

MEDIA

1. MEDIA SIMPLY REFERS TO A VEHICLE OR MEANS OF MESSAGE DELIVERY


SYSTEM TO CARRY A MESSAGE TO TARGET AUDIENCE.
ROLE OF MEDIA

1. CREATE AND SHAPE PUBLIC OPINION.


2. SWORD OF DEMOCRACY.
3. WATCHDOG TO PROTECT PUBLIC INTEREST
FACTORS DETERMINING MEDIA SELECTION

1. NATURE OF PRODUCT
2. NATURE OF MESSAGE AND APPEAL
3. MARKET REQUIREMENTS
4. ADVERTISING OBJECTIVES
5. COMPETITORS CHOICE
WHEN DO WE USE BUSINESS WRITING

1. ANY TIME WHEN YOU NEED TO SEND A CLEAR AND CONCISE MESSAGE
2. ANY TIME YOU NEED TO SEND A MESSAGE THAT IS NOT PERSONAL OR
CASUAL.
BUSINESS WRITING TIPS

1. CLEAR THE CLUTTER - ANALYSE THE WRITING


2. STAY FOCUSED - BUSINESS WRITING SHOULD BE RELATED TO TOPIC
3. STAY AWAY FROM ‘WEASEL WORDS’ – BE CONCISE AND DON’T USE
JARGONS
4. FORMAL AND FACTUAL
ROLE OF PRINT AND ELECTRONIC MEDIA IN
EFFECTIVE BUSINESS WRITING
1. ONLY SPECIALISED KNOWLEDGE IS NOT ENOUGH TO GUARANTEE SUCCESS
BUT COMMUNICATION MEDIA (PRINT & ELECTRONIC MEDIA)ARE ALSO VITAL .
2. KEY FACTORS FOR ORGANISATIONAL SUCCESS.
PRINT MEDIA
DIFFERENT MEANS OF PRINT MEDIA
Newspaper Magazine Books

It provide correct and contain- Textbooks


authentic information Feature stories Storybooks
in the form of news,
article, advertisement Interviews Novels
Interpretation – Literature
fashion, health
ROLE AND FUNCTIONS OF PRINT MEDIA

1. TO INFORM
2. TO EDUCATE
3. TO ENTERTAIN
4. TO REPORT
Advantages Disadvantages
Less expensive
Quality customers relationship
ELECTRONIC MEDIA
ROLE AND FUNCTION OF ELECTRONIC MEDIA

1. GREAT SOURCE OF PROVIDING ENTERTAINMENT


2. PROMOTE MARKETING FOR BUSINESS
DIFFERENT MEANS OF ELECTRONIC MEDIA

TV

DVD Radio

CD Fax
ROM
Advantages Disadvantages
Less expensive Do it yourself
More interactive
Greater Flexibility
Advanced form of media
COMPARISON BETWEEN ELECTRONIC MEDIA &
PRINT MEDIA
Basis Print Media Electronic Media
Time Earliest form of media Advance form of media

Form Paper form Electronic form

Speed slower faster

Availability Not available 24*7 available 24*7

Types Newspaper, magazine Radio, Television, internet

Reachness Particular region World wide


WHICH IS BETTER ELECTRONIC MEDIA AND PRINT
MEDIA
1. ELECTRONIC MEDIA
• GROWING PREVALENCE OF SMART PHONES, TABLETS AND WIRELESS NETWORK THEREFORE MORE AND MORE
PEOPLE VIEW THEM ON DEVICE.

• INTERACTIVE IN SEVERAL WAYS

• COMMUNICATE DIRECTLY WITH CONSUMERS

2. PRINT MEDIA
• MORE PROFESSIONAL, MORE CONVENIENT

• LOCALIZED PRESENCE

• SCIENCE AND BANNERS CAN CREATE ATTENTION AND HELP CONSUMERS PHYSICALLY FIND YOU

3. CONCLUSION
• BOTH MEDIUM HAS ITS OWN ADVANTAGES AND DISADVANTAGES.
THANK YOU

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