Meaning of Research
Meaning of Research
• Based on facts
• Starts from a complex of problems
• Free from personal bias
• Uses objective measurements
WHAT IS RESEARCH?
Old French word – cerchier (to seek or search)
To make discoveries
TEST A THEORY
SOLVE A PROBLEM
Research
Process of planning, executing,
and investigating in order to find
answers to specific questions
“Through research, ideas and theories are tested. Once tested, the
future can be predicted. Can say with confidence that this type of
situation, this should be the solution. Thus, makes life easier.”
Why conduct research?
Not much different from practical problem solving
Concepts Theories
Principles Products
Builds, Destroys
Stages Processes
Develops Partially, totally
Models Practices
Schemes Inputs
Outputs Materials
Equipment Gadgets
ETHICAL ISSUES
• Preserving participant’s anonymity
• Exposing participant to mental stress
• Asking participants questions detrimental to their self-interest
• Use of special equipment and techniques – recorder, video
• Involving participants in research without their consent
• Use of deception
• Use of coercion to get information
• Depriving participants of their rights – self-determination
Factors Influencing Research
Researcher’s moral responsibility deals with
social guidelines and constraints upon
research techniques and measurements
Company Interests
and Biases
Conduct and
findings of research
Government Rules
(tools, procedures
and Regulations
and analysis)
Researcher’s Own
Interests/Biases
Researchers’ moral responsibility to
Peer Pressure find and explain answers to their
questions honestly and accurately.”
Research Characteristics
• CHARACTERISTICS
DEDUCTION
INDUCTION
CONCEPTUAL
1
(theoretical)
LEVEL 2
MEASUREMENT
(empirical)
WHAT IS A RESEARCH PROCESS?
DATA COLLECTION
DATA PROCESSING
REPORT GENERATION
Research Process
Set of activities unfolding over time
Hypotheses
Questions
Instrumentation Definitions
Procedures/
Design
Sample Literature
Review
Data Analysis
Why research never stops?
Improvement in theory Observation, literature
or problem solving review
Interpretations Problem
and conclusions clarification
RESEARCH WHEEL
Research design
Research Difficulties
• RECOGNIZING PROBLEMS
• DUPLICATION
• INDIFFERENCE OF PEOPLE TO RESEARCH
• LACK OF FACILITIES
• LIMITED TIME DURATION
• FINANCIAL DIFFICULTIES
• LACK OF ADEQUATE & EXPERT CONSULTANTS