4 CBME 1 Quality Updated
4 CBME 1 Quality Updated
Management (TQM)
Introduction to Total Quality
Management (TQM)
01 Definition of Quality
03 Dimensions of Quality
Needs
Customer Marketing
Value
Perspective
Design
Customer
Products Perspective
and
Services
Manufacturing
Distribution
Manufacturing
Product Flow Perspective
Information Flow
Quality
• The definition of quality depends on the point of view
of the people defining it.
PERCEIVED
SERVICEABILITY CONSISTENCY
QUALITY
The Dimensions of Quality - Product
5. Reliability—dependable performance
Example
Infrequent need for repairs
6. Durability—ability to perform over time
Example
Useful life in miles, resistance to rust
7. Perceived quality—indirect evaluation of quality (e.g.,
reputation)
Example
Ease of repair
The Dimensions of Quality - Product
8. Serviceability—handling of complaints or
repairs
Example
Ease of repair
9. Consistency—quality doesn’t vary
Example
Quality doesn’t vary from car to car
The Dimensions of Quality - Service
QUALITY OF QUALITY OF
QUALITY OF
CUSTOMER SERVICE
DELIVERY
SERVICE DESIGN
REGULATORY
TIMELINESS
REQUIREMENTS
The Dimensions of Quality - Service
EMPATHY RESPONSIVENESS
5 Principal Dimensions to Customer Perception of Quality
• Identify
Employee
Solution
more and
Involvement better
solution
• More likely
Options to select
best options
Employee involvement
Check Sheet
An organized method of recording data
Hour
Defect 1 2 3 4 5 6 7 8
A /// / / / / /// /
B // / / // ///
C / // // ////
TQM tools for Process Improvement
Scatter Diagram
A graph of the value
of one variable vs.
another variable
Productivity Absenteeism
TQM tools for Process Improvement
Cause
Cause-and-Effect
A tool that identifies Materials Methods
Effect
process elements
(causes) that might
effect an outcome
Manpower Machinery
TQM tools for Process Improvement
TQM tools for Process Improvement
Pareto Chart
A graph to
identify and plot
problems or
Frequency
Percent
defects in
descending order
of frequency
A B C D E
TQM tools for Process Improvement
Flow Chart
A chart that
describes the
steps in a process
TQM tools for Process Improvement
Control Chart
A chart with time Upper control limit
on the horizontal Target value
axis to plot values Lower control limit
of a statistic
Time
TQM tools for Process Improvement
Histogram
A graphical
display of data
using bars of
different heights.
Quality Gurus
1. W. Edwards Deming –
• The “SENIOR GURU”. He went to Japan after World War II to assist
the Japanese in improving quality and productivity.
• The Union of Japanese Scientists, who had invited Deming, were so
impressed that in 1951, after a series of lectures presented by
Deming, they established the Deming Prize.
• The Deming Prize is awarded annually to firms that distinguish
themselves with quality management programs.
• Deming worked with the Japanese for almost 30 years before he
gained recognition in his own country.
Deming’s 14 Points
2. Joseph M. Juran –
• He was also regarded as a major force in Japan’s success
in quality. He made his first trip to Japan a few years after his
the publication of his Quality Control Handbook.
• His approach is the closest to Deming of all gurus, although
his approach differs on the importance of statistical methods
and what an organization must do to achieve quality.
Quality Gurus
2. Joseph M. Juran –
• Deming’s work envisioned a “transformation” but Juran believes that
an organization can manage for quality. He is credited as one of the
first to measure the cost of quality.
• It is his view that “QUALITY BEGINS BY KNOWING WHAT
CUSTOMERS WANT”.
• Juran views quality as “Fitness-for-use”. He also believes that
roughly 80% of quality defects are management controllable.
Management has the responsibility to correct this deficiency.
Quality Gurus
2. Joseph M. Juran –
He describes Quality Management in terms of a trilogy consisting of :
Quality planning – is necessary to establish processes that are
capable of meeting quality standards.
Quality control – is necessary in order to know when corrective
action is needed.
Quality improvement – will help to find better ways of doing
things.
A key element of Juran’s philosophy is the COMMITMENT
OF MANAGEMENT TO CONTINUAL IMPROVEMENT
Quality Gurus
3. Armand Feigenbaum –
• He was instrumental in advancing the “COST OF
NONCONFORMANCE” approach as a reason for management to
commit to quality.
• He recognized that quality was not simply a collection of tools and
techniques but a “total field”. He saw that when improvements were
made in process, other areas of the company also achieved
improvements.
• Feigenbaum’s understanding of systems theory led him to create an
environment in which people could learn from each others success and
his leadership and open work environment led to cross functional
teamwork.
Quality Gurus
4. Philip B. Crosby –
• He developed the concept of “ZERO DEFECTS” and
popularized the phrase “Do it right the first time”.
• He stressed prevention and he argued against the idea that
“there will always be some level of defectives”. He published
a book Quality is Free.
• In accordance with the concept of Zero Defects, Crosby
believes that any level of defects is too high, and that
management must install programs that help the
organization move toward that goal.
Quality Gurus
5. Kaoru Ishikawa –
• The late Japanese expert on quality was strongly
influenced by both Deming and Juran.
5. Kaoru Ishikawa –
He was the first quality expert to call the attention to
the “internal customer” which is the next person in the
process. He was as strong proponent of the need for
companies to have a shared vision in order to unite
everyone in the organization in a common goal.
He is widely recognized for his efforts to make quality
control “user friendly for workers.
Quality Gurus
6. Genichi Taguchi –
• He is best known for the “TAGUCHI LOSS FUNCTION” which
involves the formula for determining the cost of poor quality.
• The idea is that the deviation of a part from a standard causes a
loss, and the combined effect of deviations of all parts from their
standards can be large, even though each individual deviation is
small.
• Deming believed it is impossible and Crosby believes that it would
be difficult to apply in most U.S firms but his method is credited
with helping FORD MOTOR COMPANY to reduce its warranty
losses.
Quality Management Systems
Quality
Management ISO
System
Quality Management Systems
Quality Management System (QMS) can be considered a
mechanism for managing and continuously improving core
processes to “achieve maximum customer satisfaction at
the lowest overall cost to the organization”.
• It applies and synthesizes standards, methods and tools
to achieve quality-related goals. Quality management
system represents a specific implementation of quality
concepts, standards, methods and it is unique to an
organization.
Quality Management Systems
• A QMS provides a basis for documenting processes
used to control and improve operations, drive
innovation and achieve the following:
• Higher product conformity and less variation
• Fewer defects, waste, rework and human error
• Improved productivity, efficiency and
effectiveness
Quality Management Systems
Quality Management Systems
Quality Policy is a formal document that demonstrates
a commitment to achieving high quality and meeting
customer expectations.
• Management must establish an organizational
structure for QMS that includes responsibilities,
methods of communication, maintenance of essential
records and documentation and procedures for
reviewing performance.
Quality Management Systems
Benchmarking
Reengineering
Breakthrough Improvement
Breakthrough Improvement refers to
discontinuous change, as opposed to the
gradual, continuous improvement
philosophy of Kaizen. Breakthrough
Improvements results from innovative and
creative thinking; often these are
motivated by “stretch goals or
breakthrough objectives”.
Breakthrough Improvement
Stretch goals are goals that cannot be achieved by
incremental or small improvements but require extending
oneself to the limit to be actualized.
Breakthrough objectives are targets that can
only be achieved with significant changes to the way the
company operates. A company cannot achieve them by doing
business as usual.
Breakthrough Improvement
Organizations must not set goals that result
in unreasonable stress to employees or
punish failure. They must provide appropriate
help and tools to accomplish the task.
Breakthrough Improvement
Two approaches for breakthrough improvement
that help companies achieve stretch goals are
benchmarking and reengineering.
• SEISO Shine
• SEIKETSU Standardization
No Use Repair
Sustain
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