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Operations Management Product Design and Development I

This document discusses product design and development. It outlines the key phases in the product design process, including planning, concept development, prototype development, and design review. It also discusses translating customer needs into requirements, refining existing products, developing new products/services, establishing quality and cost goals, constructing and testing prototypes, and documenting specifications. Additionally, it covers different types of product development processes for various product categories and variants.

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Prateek Chaturvedi
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3K views11 pages

Operations Management Product Design and Development I

This document discusses product design and development. It outlines the key phases in the product design process, including planning, concept development, prototype development, and design review. It also discusses translating customer needs into requirements, refining existing products, developing new products/services, establishing quality and cost goals, constructing and testing prototypes, and documenting specifications. Additionally, it covers different types of product development processes for various product categories and variants.

Uploaded by

Prateek Chaturvedi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LOGO

PRODUCT DESIGN and


DEVELOPMENT-I
SUBMITTED TO :
Dr. J R Sharma
What Does Product Design Do?

 Translate customer wants and needs into product and service


requirements. (marketing, operations)

 Refine existing products and services. (marketing)

 Develop new products and/or services. (marketing, operations)

 Formulate quality goals. (marketing, operations)

 Formulate cost targets. (accounting, finance, operations)

 Construct and test prototypes. (operations, marketing, engineering)

 Document specifications.
Reasons for Product Design

Economic
(e.g., low demand, excessive warranty claims, the need to reduce
costs).
Social and demographic
(e.g., aging baby boomers, population shifts).
Political, liability, or legal
(e.g., government changes, safety issues, new regulations).
Competitive
(e.g., new or changed products or services, new
advertising/promotions).
Cost or availability
(e.g., of raw materials, components, labor).
Technological
(e.g., in product components, processes).
Life Cycles
Phases in Product Design and Development

●
PLANNING
●
CONCEPT DEVELOPMENT

INITIAL
Phases in Product Development

Idea generation.
Product development begins with idea generation. Ideas can come from a variety
of sources. This topic will be discussed in detail following this section.
Feasibility analysis.
Feasibility analysis entails market analysis (demand), economic analysis
(development cost and production cost, profit potential), and technical
analysis (capacity requirements and availability, and the skills needed). Also,
it is necessary to answer the question, Does it fit with the mission? It requires
collaboration among marketing, finance, accounting, engineering, and
operations.
Product specifications.
This involves detailed descriptions of what is needed to meet (or exceed)
customer wants, and requires collaboration between legal, marketing, and
operations.
Process specifications.
Once product specifications have been set, attention turns to specifications for
the process that will be needed to produce the product. Alternatives must be
weighed in terms of cost, availability of resources, profit potential, and quality.
This involves collaboration between accounting and operations.
Prototype development.
With product and process specifications complete, one (or a few) units are
made to see if there are any problems with the product or process
specifications.
Design review.
Make any necessary changes, or abandon. Involves collaboration among
marketing, finance, engineering, design, and operations.
Market test.
A market test is used to determine the extent of consumer acceptance. If
unsuccessful, return to the design review phase. This phase is handled by
marketing.
Product introduction.
Promote the product. This phase is handled by marketing.
Follow-up evaluation.
Determine if changes are needed, and refine forecasts. This phase is handled
by marketing.
CONCEPT DEVELOPMENT

EXISTING
2. Search CONCEPTS
externally
• Lead users
1. Clarify the • Experts
problem • Patents 4. Explore systematically
• Understanding • Literature • Classification tree
• Problem • Benchmarking • Combination table
decomposition
• Focus on critical
sub-problems. INTEGRATED
3. Search SOLUTIONS
internally
• Individual
• Group 5.Reflect on solution
and process
NEW
CONCEPTS
SUBPROBLEMS • Constructive feedback
Variants of Generic Product Development
Process

Generic (Market-Pull Products)

●
Sporting goods, Furniture, Tools

Technology-Push Products

●
Gore-Tex rainwear, Tyvek envelopes

Platform Products

●
Consumer electronics, Computers, Printers

Process-Intensive Products

●
Food, Cereals, Chemicals, Semi-conductors
Variants of Generic Product Development
Process..(Contd..)

Customized Products

●
Motors, Switches, Batteries

High-Risk Products

●
Pharmaceuticals, Space systems

Quick-Build Products

●
Software, Cellular phones

Complex Systems

●
Airplanes, Jet engines, Automobiles
THANK YOU

SUBMITTED BY:
JAY SHANKAR 2010083
NEER PRAJAPATI 2010102
ANKIT KUMAR ARORA 2010261
PRATEEK CHATURVEDI 2010295
KIRAN KARKERA 2010093

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