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IT Presentation On Starbucks SD2

This document summarizes Starbucks' business strategies and goals. It discusses how Starbucks was founded in 1971 and has grown to over 5000 stores globally. It outlines Starbucks' objectives to be the most recognized coffee brand. Key strategies discussed include maximizing market penetration, creating a relaxing atmosphere, offering high-quality products, and achieving a great working environment. The document also recommends Starbucks tighten its focus on creating the "Third Place" environment and focus on customer satisfaction over growth. Starbucks' strategic goals are outlined as growth through new stores and revenue, preserving their customer experience, and being a leader in corporate social responsibility.

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Gyandeep Tripathi
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86 views14 pages

IT Presentation On Starbucks SD2

This document summarizes Starbucks' business strategies and goals. It discusses how Starbucks was founded in 1971 and has grown to over 5000 stores globally. It outlines Starbucks' objectives to be the most recognized coffee brand. Key strategies discussed include maximizing market penetration, creating a relaxing atmosphere, offering high-quality products, and achieving a great working environment. The document also recommends Starbucks tighten its focus on creating the "Third Place" environment and focus on customer satisfaction over growth. Starbucks' strategic goals are outlined as growth through new stores and revenue, preserving their customer experience, and being a leader in corporate social responsibility.

Uploaded by

Gyandeep Tripathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Starbucks

Future of coffee-drinking experience

IT PRESENTATION
SUBMITTED TO:- SUBMITTED BY:-
Prof.MADHU C BAHL SHUBHAM GUPTA
55 SD-2

1
• Founder and Chairperson of
Starbucks Mr. Howard Schultz

• Mr. Orin Smith Starbucks C.E.O

2
Introduction
 Company started in 1971 in Seattle, Washington.
 In 1982,Howard Schultz joined the Starbucks’ marketing
team.
 Over 5000 stores around the globe.
 In 1987, Starbucks became Starbucks’ Corporation.
 Products sold include:
- beverages - pastries
- whole coffee beans - coffee-related retail items

3
Starbucks’ Objective

 To establish Starbucks’ as
the most recognized and
respected brand in the
world.

4
Agenda

 Evolving Of Business
 Delivering Customer Service
 Starbucks’ Corporate Strategy
 Determinants of Demand
 Market Structure
 Recommendation
 Growth Trends
 Corporate Strategic Goals
 Employee Satisfaction/Retention

5
Evolving of Business

Number of Retail Outlets opened 1992-2005 (est.)


12000
10000
8000
6000
4000
2000
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005

6 Total Number of Stores


Delivering On Service

 Hard Skill: How to use cash register and mix


drinks.
 This skill has an perspective to ensure the
quality of drink for customer
 Soft Skill:
 Well connection with customers
 “Just Say Yes” Policy

7
Starbucks’ Corporate Strategy

 Maximize market penetration


 Provide a relaxing, attractive social
atmosphere
 Offer high-quality products
 Create a great working environment
 Achieve profitability

8
Recommendation

 Tighten focus on creating the “Third


Place” environment
 Focused on customers not only on growth
plans
 Focus on customer behavior
 Customer Satisfaction
 Focus profitability measures on profitable
sales, not just reduction in staffing
9
Growth Trends

Total Revenue, Total profit 1992-2002 (est.) In millions

Total Revenue
3500 Total Profit
3000
2500
2000
1500
1000
500
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

10
Corporate Strategic Goals

• Growth
– Number of stores
– Increase Net Revenue
• Preserve the Starbucks Experience
• Be a Leader in Corporate & Social
Responsibility

11
Company Competitor

12
Summary

Financial
– Net revenue
– Same store sales
– Earnings per share

Customers 10,000 new stores Learning & Growth


– Increase core group in four years – Quality employees
– Support shade growth – Create the “Third Place”
– Sustainability index
– CSR
Operations
– New store growth
– Productivity
– Source coffee beans
13
THANK YOU

14

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