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We Offer Coffee One Cup at A Time and We Are Building Our Company One Person at A Time

Starbucks is a global coffee company founded in 1971 in Seattle, Washington. [1] It grew from one store to become the largest coffeehouse company in the world. [2] Starbucks offers high-quality coffee and a relaxing atmosphere in its stores. [3] The company aims to establish itself as the premier purveyor of coffee worldwide while maintaining its values as it expands globally.

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Chakshu Goel
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61 views14 pages

We Offer Coffee One Cup at A Time and We Are Building Our Company One Person at A Time

Starbucks is a global coffee company founded in 1971 in Seattle, Washington. [1] It grew from one store to become the largest coffeehouse company in the world. [2] Starbucks offers high-quality coffee and a relaxing atmosphere in its stores. [3] The company aims to establish itself as the premier purveyor of coffee worldwide while maintaining its values as it expands globally.

Uploaded by

Chakshu Goel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Starbucks

“We offer coffee one cup at a time


and we are building our company
one person at a time” Chakshu Goel
Naveen Keswani
Rahul Goel
Ranjit Singh
Shubodip Bhiswas
Vipul Mittal
Company Overview

• 1971 - Starbucks Coffee opens is first store in the


Pike Place Market in Seattle, Washington
• 1984 - Howard Schultz convinces the original
founders of Starbucks to test the coffee bar
concept
• In 1987, Howard Schultz company Giornale II
acquires Starbucks and it started its operation
under the name Starbucks.
• 1988 - Starbucks comes out with their first mail-
order catalog, enabling mail-ordering of their
coffee in all 50 states
Company Overview

• 1991 - Starbucks becomes the first U.S. privately


owned company in history to offer a stock option
program (Bean Stock) to all its employees
• 1992 - They go public, with common stock being
traded on NASDAQ
• 1994 - The Coffee Connection Inc., becomes a
wholly owned subsidiary of Starbucks
Mission Statement

Establish Starbucks as the premier purveyor of the finest coffee in the


world while maintaining our uncompromising principles as we grow.

Guiding Principles
• Provide a great work environment and treat each other with
respect and dignity
• Embrace diversity as an essential component in the way we do
business
• Apply the highest standards of excellence to the purchasing,
roasting, and fresh delivery of our coffee
• Contribute positively to our communities and our environment
SWOT ANALYSIS
• Strengths
– Largest market share in industry
– Differentiated atmosphere
– Motivated Employees and Good Working Environment.
– Good Relations with Suppliers
• Weaknesses
– Aggressive expansion could lead to managerial / financial
problems.
– Cannibalization.
– Prices are higher as compared to the competitors.
– High Operating Cost.
5
SWOT ANALYSIS
• Opportunities
– Entry in Asian Markets
– Whole Bean Sale in Super market
– Co- branding with food manufacturing
• Threats
– Lack of ownership of coffee farms can lead to price
fluctuations.
– Competitors.
– The coffee market is saturated
– Cost of coffee beans is expected to rise in the near
future 6
Core Competencies
• Tangible Resources
Coffee beans Roasted Process and Coffee Beans
(Ex. They have sole ownership of the Narino
Supremo beans, which is considered to be one of
the highest quality coffee beans in the world.).
The recipes of roasting the coffee beans is one of
their core competency.
Starbucks Corporate Strategies

• Maximize market penetration


• Provide a relaxing, attractive social atmosphere
• Offer high-quality products
• Create a great working environment
• Achieve profitability
Strategies Contd….
• The global economy continues its recovery, Starbucks is planning to
open an average of more than one store each day.

• ACQUISITION-
• April 2003, Starbucks completed the purchase of Seattle's best
coffee and Torrefazione Italia from afc enterprises
• 1998-tazo tea company ; 1999-hear music;2008-clover

• PARTNERSHIP-
UNITED AIRLINES
NORDSTORM
BARNES AND NOBLE BOOK STORE
Partners
• PEPSICO
• PRICECOSTCO
• RED HOOK BREWERIES
• DREYER’S ICE CREAM
• ARAMARK
• APPLE
• TATA COFFEE
• ACOSTA INC
STARBUCK STRATEGY
Corporate Social
Responsibility
• Community service
• Ethical Sourcing
• Wellness
• Japan Relief
• Environment
Conclusion
• Starbucks has been increasing its debt every year,
and at a pace that is faster than their assets are
growing (which is clearly unhealthy).
• The firm needs to slow down its expansion and to
focus more on marketing their products. Starbucks
needs to focus on increasing consumer awareness
and to decrease debt as much as possible.
• Starbucks can become even more profitable if they
slow down their expansion and concentrate on the
stores that they already have open.
Thank you

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