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Group 9 - DesignThinking & AI - Assignment

1) Design thinking is a human-centered problem-solving approach that draws from creativity, collaboration, and analysis. It involves understanding user needs, observing behaviors, developing ideas, prototyping solutions, and getting feedback to refine final products and services. 2) Companies like Infosys, IBM, and Wipro are adopting design thinking and artificial intelligence to drive innovation, transform their cultures, and develop new solutions for clients. Infosys has trained over 36,000 employees in design thinking. 3) Wipro's artificial intelligence platform, Holmes, uses machine learning to automate industry processes like customer service ticketing. IBM's Watson is used for applications like medical diagnosis, customer

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182 views13 pages

Group 9 - DesignThinking & AI - Assignment

1) Design thinking is a human-centered problem-solving approach that draws from creativity, collaboration, and analysis. It involves understanding user needs, observing behaviors, developing ideas, prototyping solutions, and getting feedback to refine final products and services. 2) Companies like Infosys, IBM, and Wipro are adopting design thinking and artificial intelligence to drive innovation, transform their cultures, and develop new solutions for clients. Infosys has trained over 36,000 employees in design thinking. 3) Wipro's artificial intelligence platform, Holmes, uses machine learning to automate industry processes like customer service ticketing. IBM's Watson is used for applications like medical diagnosis, customer

Uploaded by

Neha Butala
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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THE ADVENT OF

DESIGN THINKING AND ARTIFICIAL INTELLIGENCE


Shiven Kinha A039
Sumeet Mishra B043
Pooja B.R. B007
Vivek Cheedalla B014
Abhiram PVK B047 GROUP 9
Anshu Sinha B064
Apoorva Kushwaha B040
What is Design Thinking?
• A Problem-Solving Approach or Process
– A solution-based approach to solve “wicked” problems
– Problem and the solution are unknown at the outset of the problem-solving process
– Cuts through the complexity of multiple systems and focuses on customers

• A Creativity Approach
– Based on the “building up” of ideas
– “Outside the box thinking” is encouraged in the earlier process stages
– “Everyone is a designer”

• A User-Centered Approach
– The heart of the method is in understanding the customer
– A discipline in which the designer’s sensibility and methods match people’s needs

“Design is not just what it looks like and feels like. Design is how it works” Steve Jobs
Stages of the Design Thinking Process
Understand the
Problem

Observe Users

Interpret the results

Ideate

Prototype
(Experiment)

Test, implement,
improve
Why Design Thinking?

Move up the value chain


Develop a customer obsessed culture
Effective Digital Innovation
Collaborative & Iterative Process
Applications for IT industry

IT Sales Software
Development

Design
Thinking

Consulting Operations
Infosys
Design Thinking : Pillar of Transformation

Give permission to think creatively


• Massive contingents of smart engineers who are really good at following orders: No creative
thinking
• Demand for Trusted advisors who can help in digital transformation
• Design Thinking workshops: Trained 36000 & 500 senior execs

Develop problem-finding skills


• Multiple processes on automation due to AI in the near future
• Training to make problem-finding a key element of its employees’ skill sets, enabling them to think
differently about clients’ problems and come up with the right solutions

Success
• “We have won five big deals, two of them are over $100 million. Just in the last six weeks,” Infosys
chief executive officer Vishal Sikka said in an interview
Other Companies
IBM
• Innovate products, rebuild hiring and on-boarding processes

SAP
• Integration into product development philosophy

Proctor & Gamble


• Transform culture into one that is user and innovation focused, building new
business franchises and redesigning existing products

Citrix Systems, Hyatt, Deutsche Bank, Nordstorm


Artificial Intelligence
Artificial Intelligence (AI) is the intelligence of machines and the branch of computer
science that aims to create it.

First industrial revolution

Second industrial revolution

Third industrial revolution

Fourth industrial revolution


“The science and engineering of making INTELLIGENT machines”
- John McCarthy
Artificial Intelligence
Computing methods for automated perception, learning, understanding, and reasoning.

GPS systems rely on AI to cut through the complexity of millions of routes.

Smartphones use AI to understand our speech via Siri, Cortana, and Google Now.

AI algorithms detect faces as we post those pictures to Facebook.

Internet search engines, such as Google and Bing, rely on the fabric of AI subsystems.

Several companies, such as Google, BMW, and Tesla, are working on cars that can drive themselves .

AI in hospitals help physicians understand which patients are at highest risk for complications.
IBM Watson
Winner of Game Show “Jeopardy”

Watson Engagement Advisor


• Software-as-a-Service that understands context and dialog
• Automates customer interaction by fielding questions in natural language with
informed, evidence-based reasoning, to uncover customers’ needs
• Progressively improve performance of system through learning

Watson Discovery Advisor


• Looks at disparate data sources within the domain to maximize breakthrough insights
• Harness data from public and licensed sources
• Ingests new information automatically as documentation and literature becomes
available

Watson Explorer: Explore, Analyze and Interpret


• Advanced Data Exploration
• Explorer’s content analytics allow enterprises to extract meaning and insight from
natural language content
AI @Wipro
Wipro entered into automation technology space through its in-house
HOLMES artificial intelligence platform, Holmes

Holmes, developed after four years of research, is built on an open-source


technology. This can be used to automate industry specific business process

Recently, Wipro had bagged a contract from Nexenta to implement Holmes,


which is expected to automate the process of their customer services
helpdesk by automatically generating tickets

A study of the key use-cases led to the simple finding that the key cognitive
capabilities required are primarily in the areas of Perception, Learning,
Reasoning, Representation, and Language. This became the theoretical basis
the definition of Wipro's HOLMES platform capabilities.

Currently 10 bots working in the area of helpdesk are processing more than
10000 helpdesk tickets daily.
References
http://www.infosys.com/newsroom/features/Pages/design-thinking-digital-innovation.aspx
http://www.forrester.com/pimages/rws/reprints/document/116285/oid/1-SYK01M
https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html
 http://www.forbes.com/sites/reuvencohen/2014/03/31/design-thinking-a-unified-framework-for-innovation/
https://www.linkedin.com/grp/post/37821-5912569450111975425
http://articles.economictimes.indiatimes.com/2014-09-03/news/53522566_1_hasso-plattner-sap-constellation-
research
http://techcrunch.com/2015/05/16/infosys-ceo-on-mission-to-transform-his-company-into-design-thinkers/
http://www.livemint.com/Companies/RxbzhMXGo9TllcjpnxQ7OL/Infosys-seeks-to-make-design-thinking-
central-to-its-culture.html
http://www.thehindubusinessline.com/features/smartbuy/tech-news/infosys-changes-strategy-to-train-
workers-in-design-thinking/article7275444.ece
http://www.thehindubusinessline.com/news/how-infosys-is-switching-to-design-thinking/article6432151.ece
http://www.horsesforsources.com/design-thinking-save-outsourcing_070215
https://software.intel.com/en-us/blogs/2015/06/17/the-industry-is-taking-notice-of-design-thinking
http://www.livemint.com/Industry/xP2D2XEOE0thyeZ5zMRMVL/Wipro-Infosys-turn-to-AI-design-thinking-in-
subdued-IT-mar.html
http://economictimes.indiatimes.com/tech/ites/top-indian-it-cos-like-infosys-cognizant-wipro-now-betting-on-
design-specialists-to-script-pitch-to-clients/articleshow/47507020.cms
http://www.indiainfoline.com/article/news/nasscom-india-leadership-forum-5864783463_1.html
 

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