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Management Assignment

- Jubilant FoodWorks Limited operates Domino's Pizza brand with exclusive rights in India, Nepal, Bangladesh and Sri Lanka, with over 1,200 restaurants across India. - The COVID-19 pandemic had a dual impact on food chains, shutting down some restaurants while online food deliveries increased. Demand also grew for packaged and shelf-stable foods. - Domino's introduced "zero contact delivery" ahead of lockdowns to ensure customer and staff safety, with orders left at doors and staff keeping a safe distance. The company also frequently sanitized restaurants, delivery vehicles and equipment.

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176 views13 pages

Management Assignment

- Jubilant FoodWorks Limited operates Domino's Pizza brand with exclusive rights in India, Nepal, Bangladesh and Sri Lanka, with over 1,200 restaurants across India. - The COVID-19 pandemic had a dual impact on food chains, shutting down some restaurants while online food deliveries increased. Demand also grew for packaged and shelf-stable foods. - Domino's introduced "zero contact delivery" ahead of lockdowns to ensure customer and staff safety, with orders left at doors and staff keeping a safe distance. The company also frequently sanitized restaurants, delivery vehicles and equipment.

Uploaded by

nitin saluja
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MANAGEMENT ASSIGNMENT

Brand Profile:Domino’s

• Jubilant FoodWorks Limited (the Company) is a Jubilant Bhartia Group Company. The
Company was incorporated in 1995 and initiated operations in 1996. The Company got listed
on the Indian bourses in February 2010. Mr. Shyam S. Bhartia, Mr. Hari S. Bhartia and Jubilant
Consumer Pvt. Ltd. (formerly Jubilant Fresh Pvt. Ltd.) are the Promoters of the Company.
• The Company & its subsidiary operates Domino's Pizza brand with the exclusive rights for
India, Nepal, Bangladesh and Sri Lanka. The Company is market leader in the pizza segment
with a network of 1,249 Domino’s Pizza restaurants across 276 cities in India (as on June 30,
2019).
IMPACT OF COVID19 ON FOOD INDUSTRY
• The key factors that affect the food & beverage industry after the pandemic include the
shutdowns of the restaurants and other seating areas.
• The outbreak of COVID-19 had a dual impact on online food chains and offline food chains.
• It includes restaurants and cafes that are entirely shut down in some regions, whereas, online
food deliveries are available.
• In addition, packaged food and beverage industries are witnessing an upsurge in the demand,
such as shelf-stable foods and beverages including milk products, as consumers rush to stock
the pantries.
• The primary factors for the growth of the food & beverages industry before COVID-19
pandemic includes the rise in the number of on the go consumers and increased adoption of
ready to eat food
BRAND’S STRATEGY TO COUNTER THE SITUATION
• Domino’s readied and prepped itself way
ahead of the lockdown announcement and
Janta curfew on 16 march 2020 and
announced its “zero contact delivery”
service.

• What is Domino's zero contact delivery


service?
• Once the Safe Delivery Expert arrives with the
order, he will place it in front of the customer's
door in a carry bag before moving back to a
safe distance. The Safe Delivery Experts will
wait to ensure that it has been collected.
• Domino's Pizza introduced 'zero contact delivery" across all its 1,325 restaurants amid the
coronavirus outbreak.

• Under the new delivery model, customers will receive their order without coming in contact
with a delivery staff.

• The idea is to ensure the safety of both customers and the delivery staff.

• The pizza company also stated that its restaurants, delivery bikes, delivery bike boxes, and
pizza delivery hot bags were being sanitized every four hours. The company claimed all its
pizzas were safe for consumption as they were baked at 245 degrees Celsius.
DOMINO’S PIZZA, ITC JOIN HANDS TO DELIVER ESSENTIAL
ITEMS DURING LOCKDOWN.
MARKETING & ADVERTISING
BRAND PR & COMMUNICATION
PRINT
AD
THANK YOU

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