BUSINESS STARTUP Write a Plan

This is a placeholder. Type

Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

Let’s
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research

PLAY!
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
Rearrange the given
jumbled letters and
guess the correct
word or term
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

NMEATNGAME
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research

MANAGEMENT This is a placeholder. Type

Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

ECOSITY
Your text here

Find Investors
This is a placeholder. Type
Your text here

SOCIETY
Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

SLAVEU
Your text here

Find Investors
This is a placeholder. Type
Your text here

VALUES
Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

SHCITE
Your text here

Find Investors
This is a placeholder. Type
Your text here

ETHICS
Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type

SLOARM
Your text here

Find Investors
This is a placeholder. Type
Your text here

MORALS
Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
Society’s Values Definition of Terms

and
Concepts
Management
Relevance

Benefits of Values
in
Management

Conclusions
BUSINESS STARTUP Definition of Terms
Write a Plan

MANAGEMENT
This is a placeholder. Type
Your text here

*“Management is the process of involving planning, Find Investors

organizing,
staffing, directing and controlling human efforts to This
achieve stated
is a placeholder. Type
objectives in an organization” Your text here

*The Oxford Dictionary defines management as, “the process of

dealing with or controlling things or people”. TheMarketing
practice is Research
generally linked with words such as directing, controlling, organizing
This is a placeholder. Type
and planning. The objective of management is to ensureYour the textspecific
here

group of people moves in harmony towards the established goals.

Under management, the goals are set out and the processes to
achieve them are identified by the management. TheSet goal
Business is to Goals
achieve these objectives as efficiently as possible. This is a placeholder. Type
Your text here
BUSINESS STARTUP Definition of Terms
Write a Plan

MANAGEMENT
This is a placeholder. Type
Your text here

FindUniversity,
*John Kotter, professor of leadership at Harvard Investors
defined the essence of management as, “a setThis
ofis processes
a placeholder. Type
Your text here
that keep an organization functioning.”

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Definition of Terms
Write a Plan

SOCIETY
This is a placeholder. Type
Your text here

Find Investors
*a large group of people who live together in an organized way,
making decisions about how to do things and sharing the Type
This is a placeholder.
Your text here
work that needs to be done. All the people in a country, or in
several similar countries, can be referred to as a society.
Marketing Research
*the people who live in a particular country or area
This isand theirType
a placeholder.
way of life and customs Your text here

*an organization to which people who share similar interests

can belong Set Business Goals
This is a placeholder. Type
Your text here
*Cambridge Dictionary
BUSINESS STARTUP Definition of Terms
Write a Plan

VALUES
This is a placeholder. Type
Your text here

Find Investors
*Values defined in Organizational Behavior as the
collective conceptions of what is considered good,
This is a placeholder. Type
Your text here

desirable, and proper or bad, undesirable, and

improper in a culture.
Marketing Research
This is a placeholder. Type
*According to Zaleznik and David, “Values are the Your text here

ideas in the mind of men compared to norms in that

they specify how people should behave. Values also
Set Business Goals
attach degrees of goodness to activities
This isand
a placeholder. Type

relationships” Your text here

BUSINESS STARTUP Definition of Terms
Write a Plan

VALUES
This is a placeholder. Type
Your text here

Findare
*According to I. J. Lehner and N.J. Kube, “Values Investors
an integral
part of the personal philosophy of life by whichThis
we is a generally
placeholder. Type mean
Your text here
the system of values by which we live. The philosophy of life
includes our aims, ideals, and manner of thinking and the
principles by which we guide our behavior”
Marketing Research
This is a placeholder. Type
*According to T. W. Hippie, “Values are conscious or unconscious Your text here

motivators and justifiers of the actions and judgment”

Thus, values are collective conceptions of what

Set is considered
Business Goals
good, desirable, and proper or bad, undesirable,
Thisand improper
is a placeholder. Type in a
Your text here
culture.
BUSINESS STARTUP CONCEPTS
Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP CONCEPTS
Write a Plan
What are your values? This is a placeholder. Type
Your text here
Managers should spend time researching this topic.
Find Investors
Researchers and managers need to think about cultureType
This is a placeholder.

holistically and not just focus on one or two dimensions.

Your text here

Cultural values are closely related to organizational

commitment. Values explain attitude, behavior,
Marketing andResearch
perception and is defined “knowledge of anThis individual
is a placeholder. Type
Your text here
value system can provide insight and they need to fit
well in with the organization (Robbins & Judge, 2013)
Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP CONCEPTS
Write a Plan
Values Defined and The Value System.This is a placeholder. Type
Your text here

Can values be classified? There

Find Investors
are two typologies that have been
This is a placeholder. Type
developed for this very question. Your text here

The Rokeach Value Survey (RVS)

consists of two sets of values and Marketing Research
each one contains 18 individual This is a placeholder. Type

value sets. Terminal vs. Your text here

Instrumental Values.
Let’s take a close look. Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP CONCEPTS
Types of Values Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
 Developed by social psychologist Milton Rokeach
BUSINESS STARTUP Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
 OTHER STARTUP
BUSINESS CATEGORY OF VALUES
Write a Plan
This is a placeholder. Type

 Theoretical: Values the discovery of truthYour text here

and emphasizes critical and rational

Findapproach
Investors
to problem. This is a placeholder. Type
Your text here

 Economic: Values utility and practicality

and emphasizes standard of living.
Marketing Research
 Aesthetic: Values form grace and harmony
This is a placeholder. Type
Your text here

and emphasizes the artistic aspects of life.

 Social: Values love of people and altruism
Set Business Goals
This is a placeholder. Type
and emphasizes competition and winning. Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
Hofstede’s
BUSINESSASTARTUP
framework for assessing cultures
Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
Hofstede’s
BUSINESSASTARTUP
framework for assessing cultures
Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
 A society inYourwhich
This is a placeholder. Type
text here
emotional gender
roles overlap: both
men Marketing
and womenResearch
This is a placeholder. Type
are supposedYourtotextbe here

modest, tender, and

focused on the
Set Business Goals
quality of life
This is a placeholder. Type
Your text here
BUSINESSASTARTUP
Hofstede’s framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP
Hofstede’s A framework for assessing
Write acultures
Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
Hofstede’s
BUSINESSASTARTUP
framework for assessing cultures
Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP CONCEPTS
Write a Plan
This is a placeholder. Type
Your text here
Schwartz defined
human values as
Find Investors
‘desirable targets
differing in theirType
This is a placeholder.
Your text here
importance
that serve as leadership
principles in peoples’
Marketing Research
lives. The key content
This is a placeholder. Type
aspect, which Your text here
distinguishes
between values, is the
type
Set of motivation
Business Goalsgoal
theyThisexpress.’ (Schwartz
is a placeholder. Type
Figure 1. Theory of basic human values Your text here
according to Shalom H. Schwartz [10].
in [9, p.43]).
Schwartz’s CONCEPTS
Values Model Write
BUSINESS STARTUP a Plan
The Theory of Values defines values as desirable, trans-situational
This is a placeholder. Type
Your text here
goals, varying in importance that serve as guiding principles in
people’s lives.
This theory explicates also the dynamic relations Find
among Investors
them
This is a placeholder. Type
Your text here
Schwartz details ten basic values, each one describing its central
motivational goal
1 Self-Direction. Independent thoughts and actions; choosing,
Marketing Research
creating, exploring. This is a placeholder. Type
2 Stimulation. Excitement, novelty and challenge in life.Your text here
3 Hedonism. Pleasure and sensuous gratification for oneself.
4 Achievement. Personal success through demonstrating
competence according to social standards. Set Business Goals
5 Power. Social status and prestige, control or dominance over
This is a placeholder. Type
Your text here
people and resources.
Schwartz’s CONCEPTS
Values Model Write
BUSINESS STARTUP a Plan
This is a placeholder. Type
Your text here

6 Security. Safety, harmony, and stability of society, or relationships,

Find Investors
and of self.
This is a placeholder. Type
7 Conformity. Restraint on actions, inclinations and impulses
Your text here likely to
upset or harm others and violate social expectations or norms.
8 Tradition. Respect, commitment and acceptance of the customs
and ideas that traditional culture or religion provides.
Marketing Research
9 Benevolence. Preserving and enhancing the welfare This is aof thoseType
placeholder. with
Your text here
whom one is in frequent personal contact.
10 Universalism. Understanding, appreciation, tolerance and
protection for the welfare of all people and for nature.
Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP
What Do Managers Need To CONCEPTS
Write a Plan
Know About Other Cultures This is a placeholder. Type
Your text here
Regarding Values?
 Perception is “A process by which Find Investors
individuals organize and interpret This is a placeholder. Type
Your text here
their sensory impressions in order
to give meaning to their
environment.
Marketing Research
This is a placeholder. Type
A manager needs to understand how Your text here

to interpret other’s perception as this

defines their attitudes, personality,
Look at this picture? Many of
motives, interest, and most Set Business Goals
us will see different things. It is
importantly, expectations This is a placeholder. Type
all a matter of perception.
Your text here
(Robbins & Judge, 2012).  Interesting!! (e.how, 2012).
BUSINESS STARTUP CONCEPTS
Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
Look
This at this picture?
is a placeholder. Type
Your text here
Many of us will see
different things. It is
all a matter of
Set perception.
Business Goals
ThisInteresting!!
is a placeholder. Type
Your text here
(e.how, 2012).
BUSINESS STARTUP Relevance
Write a Plan
This is a placeholder. Type

values are important to the Your text here

Find Investors
study of organizational This is a placeholder. Type
Your text here

behavior because they lay the

foundation for the
Marketing Research
This is a placeholder. Type
Your text here

understanding of attitudes
and motivation.Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP Relevance
Write a Plan
RELEVANCE OF VALUES This is a placeholder. Type
Your text here

IN MANAGEMENT Find Investors

1. Values give direction and consistency to
This is behavior.
a placeholder.
Your text here
Type

2. Values help you know what to and not to make

time for.
Marketing Research
3. Values establish a relationship between This is ayou and
placeholder. Type
Your text here
the world.
4. Values set the direction for one’s life.
Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP Relevance
Write a Plan
No This is a placeholder. Type
Your text here

VALUES CO’s
Find Investors
Educated People
This is a placeholder. Type
Your text here

Fraud ECONOMY
Marketing Research
Financial Crisis, loss. cheating This is a placeholder. Type
Your text here

Poverty Set Business Goals

This is a placeholder. Type
Your text here
Leads to death or diseases
BUSINESS STARTUP Relevance
Write a Plan
This is a placeholder. Type

Earlier Now Your text here

Uneducated Educated
Find Investors
Doesn’t know laws, good / bad Knows how to do fraud, break laws
This is a placeholder. Type
Your text here

Marketing Research
No No This is a placeholder. Type
Your text here

Importance Importance
Set Business Goals
VALUES This is a placeholder. Type
Your text here
BUSINESS STARTUP Relevance
Write a Plan
This is a placeholder. Type

TRUST AND
Your text here
SELF-
REGULATION RESPECT
Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

VALUES Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Relevance
Write a Plan
IMPORTANCE OF VALUES This is a placeholder. Type
Your text here

IN AN ORGANIZATION
Find Investors
1. Contribute to the shared meaning inThisthe is a placeholder. Type
Your text here
organization.
2. Binds people together as a community.
Marketing Research
3. Provides people with a common language. This is a placeholder. Type
Your text here
4. Tell people how to behave to achieve the
organization’s vision.
5. Contribute to organization’s vitalitySetThis
and Business Goals
is a placeholder. Type
performance. Your text here
BUSINESS STARTUP RELEVANC
Write a Plan
E
REMEMBER… This is a placeholder. Type
Your text here

1. Organizational values are unique to each

Find Investors
company/institution. This is a placeholder. Type
2. Values should represent the culture of Your the text here

company/institution. It’s okay to be competitive

and profit driven (business). Marketing Research
This is a placeholder. Type
3. As you’re starting to plan for next year, think Your text here

about your organizational values and whether

they’re representative of your organization.
Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP RELEVANC
Write a Plan
IMPORTANCE OF VALUES ThisEis a placeholder. Type
Your text here

IN MANAGERS
1. Young managers should understand and be Find aware Investorsof the
reasons that underline moral principles. TheseThisare helpful in
is a placeholder. Type
Your text here
fostering ability to reason when applying these principles. It is
vital part of ensuring compliance by managers with company
standard for conduct. Marketing Research
This is a placeholder. Type
2. Knowledge of business ethics will help managers inhere
Your text

resolving ethical issues/dilemmas as they arise.

3. Knowledge of values will help managers in setting highly
Set Business Goals
responsible tone for the organization - in individual judgments
This is a placeholder. Type
Your text here
and decisions whether ethical or not.
BUSINESS STARTUP RELEVANC
Write a Plan
E
IMPORTANCE OF VALUES This is a placeholder. Type
Your text here

IN MANAGERS Find Investors

4. The study of business ethics provides conscientious
managers with morally responsible approach to business. The
This is a placeholder. Type
Your text here
need for responsible manager is acute as questions of business
ethics cannot wholly be determined by law and government
organization but must remain the concern ofMarketing
individual Research
This is a placeholder. Type
manager. Your text here

5. It helps manager to realize their social responsibility. Many

organizations find it wise to go beyond their primary mission
Set Business Goals
and take into the needs of the community. Business ethics
This is a placeholder. Typemake
Your text here
managers more accountable for social responsibility.
BUSINESS STARTUP RELEVANC
Write a Plan
E
IMPORTANCE OF VALUES This is a placeholder. Type
Your text here

IN MANAGERS Find Investors

6. Business ethics create awareness of social and moral values
through education because erosion of essentialThisvalues and
is a placeholder. Type
Your text here
increasing cynicism in society as leading to violence,
superstition and fatalism.
7. Knowledge and awareness of the conceptMarketing
andThispractices Research
of
is a placeholder. Type
business ethics is equally helpful to practicing managers in
Your text here

managerial conduct and decision- making.

8. Business ethics improve the skills of reflective managers both
Set Business Goals
in analyzing concrete moral issues and in deliberating andType
This is a placeholder.
Your text here
deciding upon strategies for solving moral dilemmas.
BUSINESS STARTUP RELEVANC
Write a Plan
E
This is a placeholder. Type
Every individual and every organization on this planet
Your text is
here

involved in making decisions on a daily basis.

1. The first step in creating values alignmentFind
is toInvestors
find out
This is a placeholder. Type
what the values of employees are. Your text here

2. The second step is to find out how employees perceive the

values of their organization.
Marketing Research
The decisions we make are a reflection of our personal and
This is a placeholder. Type
Your text here
organizational values.
When the values of an individual are the same as the values of
Set Business Goals
their organization, then there is a values alignment &ViceTypeversa.
This is a placeholder.
Your text here
BUSINESS STARTUP Benefits
Write a Plan
This is a placeholder. Type

THE BENEFITS OF VALUES Your text here

IN MANAGEMENT Find Investors

• Provides good basis to management for
This is a placeholder. Type
Your text here

better business decisions.

• Improves provided services to Marketing
partners/ Research
This is a placeholder. Type
customers real needs. Your text here

• Facilitate innovation to support organization

competitiveness. Set Business Goals
This is a placeholder. Type
Your text here
BUSINESS STARTUP Benefits
Write a Plan
THE BENEFITS OF VALUES This is a placeholder. Type
Your text here

IN MANAGEMENTFind Investors
• Strong awareness of value culture, with
This is a placeholder. Type

good understanding of business's goals;

Your text here

• Good knowledge of business/ organization

Marketing Research
KPIs . This is a placeholder. Type

• Enhance communication and the efficiency

Your text here

of teamwork.
Set Business Goals
• Commitment from partners/customers and
This is a placeholder. Type

stakeholders.
Your text here
BUSINESS STARTUP Conclusions
What can Write a Plan
This is a placeholder. Type
Your text here

Managers Find Investors

This is a placeholder. Type

Do In and
Your text here

Marketing Research

Out of This is a placeholder. Type

Your text here

Work Set Business Goals

This is a placeholder. Type
Your text here

About
BUSINESS STARTUP Conclusions
Write a Plan
Managers need to use “Self-Monitoring” at work.ThisBut, People
is a placeholder. Type
Your text here
should also use this outside of work as well. This skills can be
useful tool to gain success, make friends, encourage
Findemployees,
Investors
boost morale, and give you life long friends. This is a placeholder. Type
Your text here
Self-Monitoring is a term used to “Think before you speak”. People
who are unable to do this would be unable to judge their
environmental surroundings enough to adjust their behavior
Marketing in
Research
different social situations. This is a placeholder. Type
Your text here

Evidence that someone has the attribute of self-monitoring would

include better performance ratings, more mobile in their personally
and professionally life, and more likely to haveSet Business
positions in Goals
This is a placeholder. Type
management (Jugde & Robbins, 2012) Your text here
BUSINESS STARTUP Conclusions
Write a Plan
This is a placeholder. Type
Every individual and every organization on this planet is Your text here

involved in making decisions on a daily basis.

Find Investors
1. The first step in creating values alignment is to find
This is a placeholder. Type
out what the values of employees are. Your text here

2. The second step is to find out how employees

perceive the values of their organization.
Marketing Research
The decisions we make are a reflection of our personal
This is a placeholder. Type
Your text here
and organizational values.
When the values of an individual are theSetsame Businessas the Goals
values of their organization, then there is This
a isvalues
a placeholder. Type
Your text here
alignment &Vice versa.
BUSINESS STARTUP Conclusions
Write a Plan
This is a placeholder. Type
 Values are the ideals of an individual personal Your text here

importance.
 However, to be successful in an organization,
Find Investors managers
need to learn, adopt values, a set of values that are
This is a placeholder. Type part
Your text here
of the organization’s culture.
 When personal values (intended) and organizational
values (adopted) are congruent, theseMarketing
become highly Research
This is a placeholder. Type
pragmatic operative values. Your text here

 Thus, they provide a frame of references for

consistency in making decision and relationship with
others. Organization grows and prospersSet Business
when Goals
This is a placeholder. Type
operative values are strong. Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here
BUSINESS STARTUP Write a Plan
This is a placeholder. Type
Your text here

Find Investors
This is a placeholder. Type
Your text here

Marketing Research
This is a placeholder. Type
Your text here

Set Business Goals

This is a placeholder. Type
Your text here