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Porters Five Forces Analysis 16 9

Porter's five forces is a framework for industry analysis that examines five competitive forces that shape every industry and help determine the weaknesses and strengths of an industry. The five forces include the threat of new entrants, the threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry within an industry. Understanding these forces can help determine the profitability and attractiveness of an industry.

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207 views4 pages

Porters Five Forces Analysis 16 9

Porter's five forces is a framework for industry analysis that examines five competitive forces that shape every industry and help determine the weaknesses and strengths of an industry. The five forces include the threat of new entrants, the threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry within an industry. Understanding these forces can help determine the profitability and attractiveness of an industry.

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Hà Lê
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Porter's five forces

Threat of Bargaining power


new entrants of suppliers

Porter's five
forces

Threat of Bargaining power


substitutes of customers

Competitive
rivalry
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Porter's five forces with explanation

Threat of Threat of Bargaining Bargaining Competitive


new entrants substitutes power of power of rivalry
customers suppliers

 Profitable  A substitute  The market  The market  For most


industries that product uses a outputs. The inputs. Suppliers industries the
of raw materials,
yield high returns different ability of intensity of
components,
will attract new technology to try customers to put competitive
labor, and
firms. New to solve the same the firm under services (such as rivalry is the
entrants economic need. pressure, which expertise) to the major
eventually will also affects the firm can be a determinant of
decrease customer's source of power the
profitability for sensitivity to price over the firm competitiveness
other firms in the changes. when there are of the industry.
few substitutes.
industry. 

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Potential factors of forces
Threat of new entrants Threat of substitutes
 The existence of barriers to  Buyer propensity to
entry substitute
 Cost disadvantages  Buyer's switching costs
independent of size  Number of substitute
 Economies of scale products available in the
 Product differentiation Competitive rivalry market
 Brand equity  Ease of substitution
 Sustainable competitive
advantage through
innovation
 Competition between online
Bargaining power of and offline companies
Bargaining power of
suppliers  Level of advertising expense customers
 Supplier switching costs
 Firm concentration ratio  Buyer switching costs
relative to firm switching  Buyer information
costs availability
 Degree of differentiation of  Availability of existing
inputs substitute products
 Impact of inputs on cost and  Buyer price sensitivity
differentiation

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