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presentation
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Presented By : Group 4
Apurba Ghosh (2020EPGP009)
Shibu Kumari (2020EPGP046)
Snigdha Mandal (2020EPGP053)
 From the Garage to the Googleplex
Google Toolbar Picasa
Gmail Google drive Sundar Pichai
2000 2004 Nexus
2004 2012 as CEO
• Becomes world’s 2010
largest search engine 2015

YouTube Restructurin $1 Trillion

1 billion
2006 g under market value
site
Google visitors Alphabet Inc. 2021
Images 2000 2011 2015

1997 2000 2003 2006 2009 2012 2015 2018 2021

Google DOJ trial

IPO Panda EU files Antitrust
Android begins
Google Inc. 2004 2011 against Google
2005 2019
1998 2016

Google Map Chrome Play Store

US DOJ sues Google
2005 2008 2012
for Monopoly
AdWords 2018
2000
2
Congress grills Google CEO on bias and data
collection

https://www.youtube.com/watch?v=Oqw81WF_eqw
4
 Google Revenue stream

Breaking down revenue stream of Google Total annual revenue of Google (in $ billion)
 Google’s Business Model
Free Search Engine
I can find an answer to
anything
Users
Value Proposition

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yw bu

fre Goo
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While user don’t pay for the

ty
ide

co
service. Google’s revenue

nte
ov

streams come from

Pr

t n
businesses bidding on the
keyword searched by users

Get more sales through Businesses Publisher Easily Monetize my

targeted Ads content
AdWord Bid on keywords, which AdSense
Value Proposition s fees pay publishers effort Value Proposition
to produce content
6
 BCG Matrix for Google
Business Model
High Market Growth

STAR
Question Mark
YouTube
Google Doc
Android
Google Shopping
Google+
Google Drive
Gmail

Low High
Market Market
Share Share

Dogs Cash Cow

Google News Search Engine
Google Groups Advertising
Google Site Technology

Low Market Growth 7

 Value Chain
Firm Clear vision and strong industry focus, Good financing, Legal support, accounting
Infrastructure
Human Resources Flat Hierarchy, Multiskilled people, Ownership & Pride, Global talent, Ethical
Technology Good R&D facility, Product development and innovations, Server technology, Faster
Development response time etc.

VALUE
Procurement Server placed all over the world
From servers all over the Indexing, Relevant Good Web,
globe, Google Database, Compression, web page Brand Mobile,
Satellite Image Storage, Retrieval, to user Value Desktop
Updation

Inbound Logistic Operations Outbound Marketing Services

logistics & Sales

Google’s competitive advantage

comes from continuous innovation and
its core competencies in computer
hardware and software engineering 88
Competitors & Competitive advantage
Major Competitors
Search Engine Entertainment Technology Industry-At Autonomous Vehicles
large
⬡ Search engine – Monopoly
• Monopoly with
over 94% market.
with over
Bought YouTube,
brings in $15.15 • It94% market. Yahoo
competes with tech
• Waymo, to reshape
urban transportation.
• Yahoo search is billion in ad services giant like • Major Competitors –
search is the biggest competitor
the biggest revenue. Major with Oracle,
2.32% Ciscomarket share Zoov, Nissan, Tesla..
competitor with competitors are Systems, etc.
⬡ Entertainment
2.32% market – Bought YouTube,
Netflix, Amazon brings in $15.15 billion
share Prime, etc
in ad revenue. Major competitors are Netflix, Amazon
Prime, etc
⬡ Advertisement – Amazon
⬡ Autonomous vehicles – Waymo, to reshape urban
transportation. Major Competitors – Zoov, Nissan, Tesla..
⬡ Google’s
Technology
advantage isIndustry
its rapid at-large
It employs tools and services It expanded to mobile phones
speed – 0.06 to 0.12 sec such as Google toolbar, Maps, with Android operating system
News, Google Earth

9
 Challenges of Google

Growing Regulatory Risk

• US federal law enforcement
officials are taking a harder
look at business practises
• In Europe, it has faced record
fines for antitrust violation

Amazon Ad Business Skeptical employees

• It is eating Google’s most • Great google revolt
important business started when few
• Amazon’s share employees tried to
expected to grow by stop the company
15.9% by 2021 and from doing the work
Google’s expected to they saw unethical
contract to 70.5%
10 10
 Criticisms of Google

Monopoly Criticism of Search Engine

Google paid millions of dollars to • Possible misuse of search
Apple to make Google the default results
search engine in iPhones and • Danger of ranking manipulation
iPads • Potrayals of race and gender

Antitrust Censorship
• European Union • Involved in censorship with
• US antitrust issues China & Turkey for quite a long
time
• Various other instances it
deleted data from its search
engine
 Next on Google
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Acquisitions & Partnerships Investments
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• account.
Launched 2 funds specially • Being Google’s primary • GO-JEK was first Product launch – Shopping
for AI – Gradient Ventures focus, made various investment in Indonesia Actions, it integrates retail
& Google Assistant Venture acquisitions such as Cask • Invested in India’s start experiences across google
prog. Data and Velostrata up Dunzo platforms
• Acquired various AI based • Landed several • Recent investment in • Partner with companies
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• Working on own (carry ML processes in IOT
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THANK YOU