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Google

This document provides an overview of Google, detailing its founding in 1998, major milestones, and key features such as its search engine and Google Workspace. It also discusses Google's competitors, market share, and regulatory challenges it faces in maintaining its industry dominance. Overall, it highlights Google's significant impact on the tech industry while emphasizing the need to navigate competition and regulatory scrutiny.

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tejashris671
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7 views16 pages

Google

This document provides an overview of Google, detailing its founding in 1998, major milestones, and key features such as its search engine and Google Workspace. It also discusses Google's competitors, market share, and regulatory challenges it faces in maintaining its industry dominance. Overall, it highlights Google's significant impact on the tech industry while emphasizing the need to navigate competition and regulatory scrutiny.

Uploaded by

tejashris671
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Google

Exploring the history, features, tools, competitors, and challenges of Google.

Exploring the history, features, tools, competitors, and


challenges of Google.
Introduction

This presentation provides an overview of Google, covering its history,


key features and tools, as well as its competitors and challenges. It
aims to highlight the impact of Google in the tech industry.
01
History
Founding Year

Google was founded in 1998 by Larry Page and


Sergey Brin while they were PhD students at
Stanford University. Their goal was to create an
efficient search engine that would rank web pages
based on their relevance.
Major Milestones

Since its inception, Google has undergone significant developments,


including the introduction of the AdWords program in 2000, the launch
of Google Maps in 2005, and the acquisition of YouTube in 2006.
Each of these milestones helped solidify Google's position in various
markets.
Acquisitions

Google has acquired numerous companies to enhance its capabilities


and expand its services. Notable acquisitions include Android Inc. in
2005, which propelled Google into the mobile software space, and
DoubleClick in 2008, which strengthened its advertising platform.
02
Key Features &
Tools
Search Engine

Google's search engine is renowned for its speed,


accuracy, and ease of use. It employs advanced
algorithms, such as PageRank, to deliver relevant
search results. The integration of AI and machine
learning allows for personalized search experiences.
Google Workspace

Google Workspace (formerly G Suite) offers a suite of productivity


tools, including Gmail, Docs, Sheets, and Drive. These applications
facilitate collaboration and communication among users, enabling
seamless sharing and teamwork on projects.
Advertising Services

Google's advertising services, notably Google Ads, provide


businesses with powerful tools for reaching targeted audiences.
Advertisers can create targeted campaigns using keywords,
demographics, and interests, enhancing their visibility and
conversions.
03
Competitors &
Challenges
Main Competitors

Google faces competition from several significant players, including


Bing, Yahoo, and DuckDuckGo in the search engine market, as well
as Microsoft Office and Zoom in the productivity software space.
These competitors are increasingly innovating to capture market
share.
Market Share

As of recent reports, Google maintains a dominant


market share in the search engine sector,
accounting for over 90% of global searches. This
stronghold poses challenges for competitors striving
to gain even a fraction of this market.
Regulatory Issues

Google has faced various regulatory challenges, including antitrust


investigations and privacy concerns. Governments worldwide are
scrutinizing its market dominance and practices, which could lead to
significant changes in operations and strategy.
Conclusions

In summary, Google has become a pivotal player in the tech industry


through its innovative products and services. However, it must
navigate the competitive landscape and regulatory challenges to
maintain its leadership position.
Thank you!
Do you have any questions?

CREDITS: This presentation template was created by Slidesgo, and includes icons,
infographics & images by Freepik

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