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Workshop Present 2

The document discusses Team MEMBER's group presentation on automotive workshop management. It lists the team members and their student IDs. It then discusses 5 types of marketing advertisements - social media, display advertising, paid search, print advertising, and outdoor advertising. For each type, it provides a brief definition and description. It also discusses the team's advertising design and 5 methods to attract new customers - asking for referrals, offering discounts, partnering with others, promoting expertise, and participating in community events.

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Farhan Farhan
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78 views14 pages

Workshop Present 2

The document discusses Team MEMBER's group presentation on automotive workshop management. It lists the team members and their student IDs. It then discusses 5 types of marketing advertisements - social media, display advertising, paid search, print advertising, and outdoor advertising. For each type, it provides a brief definition and description. It also discusses the team's advertising design and 5 methods to attract new customers - asking for referrals, offering discounts, partnering with others, promoting expertise, and participating in community events.

Uploaded by

Farhan Farhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DJA5052 – AUTOMOTIVE WORKSHOP MANAGEMENT

GROUP PRESENTATION 2

Lecturer: Pn Nor Athiqah Othman


TEAM MEMBER MATRIKS NO
MOHAMMAD ISMA NIZAM BIN ISMAIL (15DAD18F2008)

A M M A R R I D H WA N B I N A B D H A L I M (15DAD18F2047

M U H A M M A D FA R H A N Z A H R I B I N M O H D N O R (15DAD18F2019)
HASNI
MUAZ AZIZ BIN MOHAMAD ZAINI (15DAD18F2030)

I S M AT WA F R I H A Z I Q B I N S H A M S H U L K A M A L (15DAD18F2040)
5 Marketing Advertisment Stratergy
Social
Media

Display
Paid Search
Advertising

Print Outdoor
Advertising Advertising
Instagram Facebook Twitter
 Paid search is a form of digital marketing where search engines such as Google
and Bing allow advertisers to show ads on their search engine results pages
(SERPs).
 Paid search works on a pay-per-click model, meaning you do exactly that-until
someone clicks on your ads, you don’t pay.
 Display advertising refers to the process of advertising a product or service
through visual like images and videos on networks of publisher websites such
as the Google Display Network and Facebook etc.
 Display ads are placed on relevant third-party websites in the form of banner,
images and text ads.
 Display advertising is pretty much a blanket term that includes every visual ad
placed on a website.
Type of Display Advertising
1) Site placement advertising
 The advertiser/marketer choose the website they would like to run their display
ads on.

2) Contextual advertising
 Networks place ads on relevant websites, for example showing an ad for cat food
on a pet adoption website.

3) Remarketing
 Remarketing display ads appear in front of users who have been on your website
or post-click landing page but have left without completing the relevant
conversion goal.
 Outdoor advertising is advertising experience outside of the home.
 This includes billboards, wallscapes and posters seen while “on the go”, it
also includes place-based media seen in places such as convenience stores,
medical centres, salons and other brick-and-mortar venues.
 Outdoor advertising formats fall into six main categories : billboards,
street, roads, highways, transit and alternative.
 Print advertising means advertisement that are
printed in hard copy in publications (newspaper,
magazines, journals) likely to be read by your target
audience.

Benefits:
 If you buy an advert in a magazine with a big
circulation, you increase the likelihood that you will
reach a wide audience.
 You can choose between daily newspaper or monthly
or quarterly magazine, depending on your target
audience and their reading habits.
OUR ADVERTISING DESIGN
METHOD TO ATTRACT NEW
CUSTOMER

1) Ask for referrals


2) Offer discounts and incentives for new customers only
3) Partner with complementary
4) Promote your expertise
5) Participate in community events
6) Bring a friend
Ask For Referrals

 Referrals are one of the best ways to get new customers.


 Take charge by implementing a system for actively soliciting referrals from your
satisfied customers.
 Build referral-generating activity into sales process. For example, send a follow-
up email asking for a referral after customer has their vehicle services with us.
Offer Discounts And Incentives For New
Customers Only

 Introductory offers, such as discount about 20% for new customer only.
 Can lure curious customer to our workshop by providing a low-risk way to try our
services.
 Track which customers redeem the special offer, then target them with marketing
message encouraging and enticing them to keep buying our product and services
their vehicle with us.
MAINTAIN REGULAR CUSTOMER

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