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Social Media Data Mining Services - 3i Data Scraping

Social Media Mining is the process of obtaining big data from user-generated content on social media websites and mobile apps in order to extract patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research.

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3i Data Scraping
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30 views14 pages

Social Media Data Mining Services - 3i Data Scraping

Social Media Mining is the process of obtaining big data from user-generated content on social media websites and mobile apps in order to extract patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research.

Uploaded by

3i Data Scraping
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social Media Mining

1
What is Data Mining?

 Data Mining is a Process of Discovering and Extracting Patterns in


Large Data Sets Methods at the Intersection of Statistics,
Database Systems, and Machine Learning.
2
Social Media
 Social Media is Defined as a Group of Web-Based App that
Permits the Exchanges and Creation of User-Generated Content.

 Social Media gives clients an easy-to-use way to communicate


with each other on an unparalleled scale.

 Facebook is a social networking site, with more than 2.74 Billion


monthly active users as of 2021.
3
Classification of Social Media
 There are 9 types of Social Media:

 Online Social Networking  Wikis


 Micro-Blogging  Opinion, Rating & Reviews
 Blogging  Answers
 Social News  Media Sharing
 Social Bookmarking
4
What is Social Media Mining?
 Social Media are interactive technologies that permit the creation
or exchange of ideas, information, career interests, and other
forms of appearance via virtual networks and communities.

 The primary objectives of the data mining procedure are to


efficiently handle large-scale information, gain insightful
knowledge, and scrape actionable patterns.

 Users on Twitter generate over 500 million Tweets every day.


5

 Scraping Data from Social Media can enlarge research ability to


understand new phenomena to develop innovation and offer
better opportunities.

 Social Media Mining is a growing multidisciplinary area where


researchers of various backgrounds can do vital contributions that
matter for social media development and research.
6
The Reason For Growth of Social Media
Mining
 This is How Social Media Growth is Driven:

1. How can a user be heard?


2. Which source of information should a user use?
3. How user experience can be improved?
7
The Amount of Data
 For example, Twitter and Facebook report Web data from approximately
2.90 Billion Facebook users and 63.9 million Twitter U.S. visitors per
month, respectively.

 As per the video-sharing site YouTube, more than 5 billion videos are
viewed per day, and 60 hours of videos are uploaded every minute.

 The picture sharing site Flickr, as of 2021, hosts more than 6 Billion photo
images.

 Web-based, collaborative, and multilingual Wikipedia hosts over 20


Million articles attracting over 365 Million readers.
8
Challenges in Social Media Mining
 Social Media Data Are:

 Vast
 Noisy
 Distributed
 Unstructured
 Dynamic

These characteristics pose challenges to the data mining task to


invent new efficient techniques and algorithms.
9
Tools Used For Social Media Mining

 Twitter Tools  Cloud4Trend

 Data Mining Tools  Twitter Tracker

 Text Mining Tools  Google Fast Flip


10
What is The Use of Data Mining in
Social Media?
 You will get Social Media Data Everywhere
 Overload of Data
 Data Overloaded (Blogs, Photos, Videos, Bookmarks)
 Interaction Overloaded (Taggers, Friends, Followers)

How to Scrape Data from this Chaos?


(Social Media captures the‘ pulse of humanity’)

 Directly study behavior & opinion of millions of users to increase insight into:

 Human Behavior  Market Analytics  Product Sentiments


11
Application of Social Media Mining

 Personalization  Sentiment Analysis

 Suggesting Markets  Opinion Mining

 Targeted Marketing  Social Recommendation

 Community Analysis  Influence Modeling


12
Research Issues in Social Media Mining
 Community Analysis

 Social Recommendation

 Influence Modeling

 Sentiment Issue in Social Media Mining

 Privacy, Trust, and Security

 Information Diffusion and Provenance


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