Overview Of Google Cloud

Solutions
Table of Contents

01 Google Cloud Platform (GCP) 3

Overview & Offerings

02 Market size and Dynamics 5

03 Timeline: Cloud solution market penetration by key players 9

04 GCP over Microsoft Azure and AWS

Overview & Offerings: Google Cloud solutions & Platform
Featured offerings inlcudes

Product Description

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE) hosting virtual machines (VMs, servers that exist entirely as software).

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE) hosting virtual machines (VMs, servers that exist entirely as software).

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE) hosting virtual machines (VMs, servers that exist entirely as software).

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE) hosting virtual machines (VMs, servers that exist entirely as software).

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE) hosting virtual machines (VMs, servers that exist entirely as software).
 Overview & Offerings: Google Cloud solutions & Platform
Featured offerings inlcudes

• Google Compute Engine (GCE) competes directly against the service that put Amazon Web Services on the map:
hosting virtual machines (VMs, servers that exist entirely as software).
• Google Kubernetes Engine Form of containerized application (housed in what are often still called "Docker
containers"), which is engineered for deployment on cloud platforms.
• Google App Engine provides software developers with tools and languages such as Python, PHP, and now even
Microsoft's
• Google Cloud Storage is GCP's object data store, as files, a database, a data stream, an unordered list of data, or as
multimedia.
• Nearline is a way to utilize Google Cloud Storage for backup and archival data
• Anthos: Organizing and maintaining applications that may be centered around Google, but may utilize resources from
AWS or Azure ("multi-cloud services")
• BigQuery is a data warehousing system using Google Cloud Storage designed for very large quantities of highly
distributed data, enabling SQL queries to be executed across multiple databases of varying structure levels
• Cloud Bigtable Distributed data system that organizes related data into a multi-dimensional assembly of key/value
pairs, based on the large-scale storage system Google created for its own use in storing search indexes
• Cloud SQL: Hosts more traditional, relational database tables and indexes, using a GCE instance that scales itself up
to meet the database's performance demands.
• Cloud Translation, Text-to-Speech, and Speech-to-Text, as their names suggest, leverage Google's existing
capability for spoken and written language management
• Apigee is a modeling system for producing and managing APIs
• Istio is an interesting kind of "phone book" for modern, scalable applications that are distributed as individual
components called microservices
• Cloud Pub/Sub (publish-and-subscribe) is a mechanism that replaces the message queues used by middleware during
the earlier era of client/server applications
• Cloud AutoML is a suite of services geared to enable applications to leverage machine learning -- to detect perceptible
patterns throughout large quantities of data, and utilize those patterns within a program.
• Cloud Run Developers to stage and deploy applications to Google's cloud
Overview & Offerings: Google Cloud solutions & Platform
Global cloud services
• Infrastructure modernization: Migrate workloads on Google's global, secure, and infrastructure
• Data management: Migrate and manage enterprise data with security, reliability, availability, and managed data services
• Application modernization: Develop and run applications, using cloud-native technologies like containers, server less, and
service mesh
• DevOps: Includes Configuration management, Continuous delivery (CD), Continuous integration (CI),
Infrastructure as code, and Secrets management
• Smart analytics: Generate instant insights from data at any scale with a server less
• Artificial intelligence: Add intelligence and efficiency to business with AI and machine learning
• Security: Detect, investigate, and respond to online threats to protect business
• Industry solutions

Global cloud Platform

 GCP offers services for compute, storage, networking, big data, machine learning and the internet of things (IoT), as
well as cloud management, security and developer tools. The core cloud computing products in Google Cloud Platform
include:
• Google Compute Engine, which is an infrastructure-as-a-service (IaaS) offering that provides users with virtual
machine instances for workload hosting.
• Google App Engine, which is a platform-as-a-service (PaaS) offering that gives software developers access to
Google's scalable hosting. Developers can also use a software developer kit (SDK) to develop software products that
run on App Engine.
• Google Cloud Storage, which is a cloud storage platform designed to store large, unstructured data sets. Google also
offers database storage options, including Cloud Data store for NoSQL no relational storage, Cloud SQL for MySQL
 fully relational storage and Google's native Cloud Bitable database.
• Google Container Engine, which is a management and orchestration system for Docker containers that runs within
Google's public cloud. Google Container Engine is based on the Google Kubernetes container orchestration engine.
Source: Company website
Market size and Dynamics
Global cloud services market size was valued at $264.80 billion in 2019, and is projected to reach
$927.51 billion by 2027, growing at a CAGR of 16.4% from 2020 to 2027.

• Cloud solution market is highly competitive and concentrated

Graph Header
with the presence of top five players, who have acquired
majority of the market share at global level . The major players
are Microsoft Azure, Google Cloud Platform (GCP), Amazon
Web Services (AWS) and IBM Cloud 5.0
• Growth in the cloud services market in the historic period 4.5
resulted from enterprises’ increasing preference for shifting in- 4.3
house IT infrastructure to third parties to minimize operational
costs
3.5
• Increasing adoption of the Internet of Things, rising penetration
of e-commerce, and the development of smart cities will drive
cloud services market growth
2.5
• Paradigm shift have been observed in the market from AWS and
Azure to Google Cloud Platformkey trends are emerging for
cloud computing in 2020 that have shifted from 2019, 2018,
and 2017
• The COVID-19 pandemic and the move to remote
work and video conferencing are accelerating moves to the
cloud. Enterprises increasingly are seeing the cloud as a digital
transformation engine as well as a technology that improves
business continuity. Collaboration tools such as Microsoft 2017 2018 2019 2020 2021
Teams and Google Meet became cogs in the companies'
broader cloud ecosystem
Source: Market size ; Key players
Timeline: Cloud solution market penetration by GCP overtime
The market share grab has largely gone to AWS, which was early, adds services at a rapid clip, and
is the go-to cloud service provider, However in early 2019 the GCP started its penetration and now
expanding at higher rate

Google undisputed more Google cloud platform GitLab founded

popular search engine

GitLab migrated to GCP

2004 2008 2011

2018
Microsoft Azure

Netflix fullly migrated to

AWS
2006 2010 2016

Netflix strated migrating Spotify migrated 3PB

AWS Launch to AWS data to GCP

Source:  Spotify and GitLab chose to move to Google

 GCP over Microsoft Azure and AWS
Key factors to be considered for a business shift from Microsoft Azure to Google Cloud

Dynamic & Favorable pricing: One attractive pricing feature that Google offers is Committed Use Discounts

– Google apart from Amazon Web Services is that it offers only one type of pricing plan, in which you pay monthly as
per your usage. The minimum usage is ten minutes, and it is rounded off to the nearest minute

– Under this scheme, Buyer can purchase “a specific amount of vCPUs and memory for up to a 57% discount off of
regular prices” if the buyer commit usage for either 1 or 3 years. An added advantage is that all virtual machines are
included under usage.
– On the other hand players like Amazon offers fixed discount and several complex plans. Plus, it rounds off to the
nearest hour than a minute, which makes it expensive.

Key companies opted GCP due to pricing option Spotify and Apple Geek Flare
& Site Relic 
10Tbs Speed : Google leads Amazon regarding speed
– Google invested in Faster Cable system through which it will be able to provide its Google Cloud and Google App
customers speed up to 10Tbs (Terabits per second).
–The cable lies under the Pacific Ocean, and Google is one of the six members that have access to it
–he cable has connections to cover entire US west coast and all the main cities in Japan. Also, it can connect with
major hubs in Asia
–Higher speeds affect costs and allow more data processing in less time and is the major trend to drive the demand
of GCP by majority of the business opted work from home as part of safety protocol
– Additionally offers low-latency network infrastructure

Key companies opted due to Speed Planet Labs, Lush

Cosmetics
 GCP over Microsoft Azure and AWS
Key factors to be considered for a business shift from Microsoft Azure to Google Cloud

Live migration: offers live migration of virtual machines between host machines

– Allows businesses to be up and running 24*7 without any hindrance in performance. Google introduced this service back in
2014. “We’re introducing transparent maintenance that combines software and data

– Introduced transparent maintenance that combines software and data center innovations with live migration technology to
perform proactive maintenance while virtual machines keep running
– Effective repair and update software including security-related programs without rebooting the machines
– whereas other services on the other hand, send an email beforehand that machines will be shut down and reassigned to
another host.

Key companies opted GCP due to live migration Evernote

Big data : While Amazon Web Services is best known for its compute and infrastructure, Azure for its OS, Google stands out
because of its data analytics
– Google’s innovative tools cloud warehousing such as Google BigQuery, and batch and real-time data processing tools such as 
Google Cloud Dataflow, and Google Cloud Dataproc can provide you with some great insights
– BigQuery, for example, is an entirely managed data warehouse that allows you to process massive amounts of data at super-
fast speeds
– BigQuery as “nearly magical” since what used to take hours can now be done within minutes

–focus for the cloud would be data analytics and machine learning.

Key companies partnered due to Big data Partnerships with  SAP and HSBC that

relies on big data analytics
GCP over Microsoft Azure and AWS
Key depth analysis of company opted GCP solutions

GitLab

• Containerization with Kubernetes: GitLab opted maker and maintainer of Kubernetes, Google. Kubernetes
being central to GitLab’s business logic is the biggest reason for the switch to Google Cloud Platform.  
Spotify chose Google Cloud Platform to power its analytics and infrastructure

Spotify

• Spotify wanted the best SQL search engine, as it was cost effective and suits there business requirement.
According to a benchmark comparison of SQL queries of 100 GB by Fivetran, GCP’s BigQuery did 8.10s,
compared to 19.54s on AWS RedShift. That query was also twice cheaper on GCP at $0.034, compared
to $0.06 at AWS

• Google’s big data technologies including BigQuery, Dataflow, Dataproc and Pub/Sub. Spotify engineers

could hardly contain their excitement, calling our tools “nearly magical,” “da bomb,” 

• After many such considerations, Spotify decided to move 1.5 billion files (3 PB of data) from AWS to Google
Cloud Platform in 2016. Spotify’s entire move to Google Cloud Platform is well documented:
Timeline: Cloud solution market penetration by GCP overtime
Key factors to be considered for a business shift from Microsoft Azure to Google Cloud

Dynamic & Favorable 10Tbs Speed :

pricing: One attractive Google leads
pricing feature that Google Amazon regarding
offers is Committed Use speed
Discounts
• Google apart from Amazon Web Services is that it • Google apart from Amazon Web Services is that
offers only one type of pricing plan, in which you it offers only one type of pricing plan, in which
pay monthly as per your usage. The minimum you pay monthly as per your usage. The
usage is ten minutes, and it is rounded off to the minimum usage is ten minutes, and it is rounded
nearest minute off to the nearest minute
• Under this scheme, Buyer can purchase “a • Under this scheme, Buyer can purchase “a
specific amount of vCPUs and memory for up to specific amount of vCPUs and memory for up to
a 57% discount off of regular prices” if the buyer a 57% discount off of regular prices” if the
commit usage for either 1 or 3 years. An added buyer commit usage for either 1 or 3 years. An
advantage is that all virtual machines are included added advantage is that all virtual machines are
under usage included under usage
• On the other hand players like Amazon offers • On the other hand players like Amazon offers
fixed discount and several complex plans. Plus, it fixed discount and several complex plans. Plus,
rounds off to the nearest hour than a minute, which it rounds off to the nearest hour than a minute,
makes it expensive. which makes it expensive.