Product Design: Group 2
Product Design: Group 2
Product Design
defines appearance of product
sets standard for performance
specifies which materials are to be used
determines dimensions and tolerances
Suppliers R&D Customers
Feasibility Study
Performance Specifications
Functional Production
Design Design
Design
Specifications Pilot Run and Manufacturing of
Final Test delivery Specifications
Final Design & Process Plans
New Product
Launch
IDEA GENERATION
Company’s own R&D Salespersons in the Field
Department Factory Workers
Customer complaints or New Technological
suggestions developments
Marketing Research Competitors
Suppliers
Idea Generation (Cont.)
Perceptual Maps
Visual comparison of Customer perceptions
Benchmarking
Comparing product/ process against best-in-class
Reverse Engineering
Dismantling competitor’s product to improve your own
product
Feasibility Study
Market Analysis
Economic Analysis
Technical/ Strategic Analysis
Performance Specifications
Rapid Prototyping