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Business Communication Presentation

This document discusses business communication and its importance. It defines business communication as the process of sharing information between internal and external parties of a company to help reach organizational goals. There are four main types of business communication: upward from reports to managers, downward from managers to reports, lateral across departments, and external with outside stakeholders. Effective business communication is vital for presenting ideas, making plans and decisions, executing work, and building relationships that lead to business success.

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kshitija kulkarni
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706 views8 pages

Business Communication Presentation

This document discusses business communication and its importance. It defines business communication as the process of sharing information between internal and external parties of a company to help reach organizational goals. There are four main types of business communication: upward from reports to managers, downward from managers to reports, lateral across departments, and external with outside stakeholders. Effective business communication is vital for presenting ideas, making plans and decisions, executing work, and building relationships that lead to business success.

Uploaded by

kshitija kulkarni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication

Name- Rutuja Kulkarni


Class- SY. BCom Div. - A
Roll No -92
Mobile No – 8378009846
Subject- Business Communication
Index
Introduction
Explanation
Reference
Conclusion
What is Business Communication & Why Do You
Need It?

• Business communication is the process of sharing information


between people within and outside a company.
• Effective business communication is how employees and
management interact to reach organizational goals.
• The way we communicate with others is such a habitual part of
us that we rarely stop and think about it.
The importance of business communication:
• Presenting options/new business ideas
• Making plans and proposals (business writing)
• Executing decisions
• Reaching agreements
• Sending and fulfilling orders
• Successful selling
• Effective meetings
4 Main Types Of Business Communication:
• The four leading types of business communication
include upward, downward, lateral, and external. 

Upward communication
Upward business communication comes from a direct report to a manager, and
from a manager to a top-level executive or owner.
Example : A data specialist prepares a marketing report containing website
analytics to feed decision-making at the top level. 

Downward communication
Downward business communication flows from management to direct reports.
Messages flow through a predetermined hierarchy, from the top down.    
Example : A manager communicates project information to the team. 
Lateral communication
Lateral communication moves across departments and employees or
managers of equal status within the organization. 
Example : Coworkers participate in a team chat to resolve an issue.

External communication
External communication moves information from the inside of the
organization to outside parties, such as prospects, customers, investors,
vendors, partners, sponsors, lawmakers, regulatory bodies, the media,
consultants, or the general public. 
 Example : A website informs prospects why they may want a company’s
products or services. 
REFERENCE :
• https://www.icsi.edu/
• https://www.managementstudyguide.com/
• https://www.nextiva.com/
• https://learncab.com/
• https://www.ukessays.com/
Conclusion :
Business communication is vital in business success. For
communication to be effective it should embrace good
relationships with major stakeholders of a business.
Communication means more than just giving out messages; it
involves speaking, listening, sending and receiving messages.
Business success can be measured in terms of the practicability
of business relationships which is directly proportional to the
quality of communication

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