Scribd
Upload
433 views19 pages

Media and Information Languages: Genres, Codes, and Convention

This document discusses media languages and the codes and conventions used in communication. It defines genres as having distinguishing features like codes and conventions. Codes are systems that create meaning, while conventions are generally accepted ways of doing things. There are technical, symbolic, and written codes. Technical codes relate to production techniques, symbolic codes show deeper meanings, and written codes involve language style and layout. Conventions refer to standard behaviors. The document also mentions messages, audiences, producers, and other stakeholders in the communication process.

Uploaded by

KENNEDY VAGAY
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
433 views19 pages

Media and Information Languages: Genres, Codes, and Convention

This document discusses media languages and the codes and conventions used in communication. It defines genres as having distinguishing features like codes and conventions. Codes are systems that create meaning, while conventions are generally accepted ways of doing things. There are technical, symbolic, and written codes. Technical codes relate to production techniques, symbolic codes show deeper meanings, and written codes involve language style and layout. Conventions refer to standard behaviors. The document also mentions messages, audiences, producers, and other stakeholders in the communication process.

Uploaded by

KENNEDY VAGAY
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

MEDIA AND INFORMATION

LANGUAGES

GENRES, CODES,
AND CONVENTION
“LANGUAGE MAY BE A
SOURCE OF
MISUNDERSTANDINGS”
BY: Marshall Mcluhan,1964
LANGUAGE
PERTAINS TO THE TECHNICAL AND
SYMBOLIC INGREDIENTS OR CODES
AND CONVENTIONS THAT MEDIA
AND INFORMATION
PROFESSIONALS MAY SELECT AND
USE IN AN EFFORT TO
COMMUNICATE IDEAS,
INFORMATION AND KNOWLEDGE.
MEDIA LANGUAGES

Codes, conventions, format,


symbols and narrative
structures that indicate the
meaning of media messages to
an audience.
………………………..
WHAT IS GENRE?

comes from the French word


meaning 'type' or 'class‘
can be recognized by its
common set of distinguishing
features (codes and
conventions)
What are codes and conventions?

CODES
are systems of signs, which
create meaning
CONVENTIONS
are the generally accepted
ways of doing something
Types of Code

Technical Symbolic Written


Technical Codes
ways in which equipment is
used to tell the story (camera
techniques, framing, depth of
fields, lighting and exposure,
etc.)
Technical Codes
Camera Techniques

Basic Camera Shots

Extreme Wide Shot


Wide Shot
Medium Shot
Medium Close- up
Close- up
Extreme Close- up
TYPES OF CODES

Symbolic Codes
show what is beneath the
surface of what we see
(objects, setting, body
language, clothing, color, etc.
)
Written Codes

use of language style


and textual layout
(headlines, captions,
speech bubbles,
language style, etc. )
WRITTEN CODES
CONVENTION
In the media context,
refers to a standard or
norm that acts as a rule
governing behavior.
MESSAGES

The information sent


from a source to a
receiver
AUDIENCE

The group of consumers


for whom a media message
was constructed as well as
anyone else who is exposed
to the message.
PRODUCERS

People engaged in the


process of creating and
putting together media
content to make a finished
media product
OTHER STAKEHOLDERS

Libraries, archives,
museums, internet, and
other relevant information
providers

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy