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MIL Lesson 5 Media and Information Languages

This document defines key terms related to media languages and how information is conveyed through different media platforms. It discusses how codes, conventions and messages can affect audiences and other stakeholders. Codes are divided into technical, symbolic and written categories. Technical codes refer to production elements like camerawork and sound. Symbolic codes convey deeper meaning through objects and imagery. Written codes involve textual elements like captions. Understanding these media languages contributes to media literacy. Activities at the end instruct analyzing advertisements and movie posters for their use of codes and conventions.

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Jeuel Robiato
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1K views47 pages

MIL Lesson 5 Media and Information Languages

This document defines key terms related to media languages and how information is conveyed through different media platforms. It discusses how codes, conventions and messages can affect audiences and other stakeholders. Codes are divided into technical, symbolic and written categories. Technical codes refer to production elements like camerawork and sound. Symbolic codes convey deeper meaning through objects and imagery. Written codes involve textual elements like captions. Understanding these media languages contributes to media literacy. Activities at the end instruct analyzing advertisements and movie posters for their use of codes and conventions.

Uploaded by

Jeuel Robiato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA AND

INFORMATION
LANGUAGES
Lesson 5
OBJECTIVES:
1. Recognize how codes, conventions and
message affect audience, producers and other
media stakeholders;
2. Reflect on how important information can be
conveyed to create a desired impression; and
3. Identify how same information is conveyed in
different media platform
DEFINITION OF TERMS
AUDIENCE

The group of consumers for whom a media


message was constructed as well as anyone else
who is exposed to the message.
DEFINITION OF TERMS
CODES

Are systems of signals, which create meaning.


DEFINITION OF TERMS
CONVENTION

Refers to a standard or norm that acts as a rule


governing behavior.
DEFINITION OF TERMS
GENRE

A particular type or category of literature and


art.
DEFINITION OF TERMS
LANGUAGE

Pertains to the technical and symbolic


ingredients or codes and conventions that media
and information professionals may select and use
in an effort to communicate ideas, information
and knowledge.
DEFINITION OF TERMS
MEDIA LANGUAGES

Codes, conventions, formats, symbols, and


narrative structures that indicate the meaning of
media messages to an audience.
DEFINITION OF TERMS
MESSAGES

The information sent from a source to a


receiver.
DEFINITION OF TERMS
OTHER STAKEHOLDERS

Libraries, archives, museums, internet and


other relevant information providers.
DEFINITION OF TERMS
PRODUCERS

People engaged in the process of creating and


putting together media content to make a
finished media product.
DEFINITION OF TERMS
SYMBOLIC CODES

Show what is beneath the surface of what we


see.
DEFINITION OF TERMS
TECHNICAL CODES

Ways in which equipment is used to tell story.


DEFINITION OF TERMS
WRITTEN CODES

Use of language style and textual layout


(headlines, captions, speech bubbles, language
style, etc.)
ACTIVITY 1 (TAKE HOME
ASSIGNMENT)
Instruction: Identify and draw 5 (five) signs and
symbols found in the community that are used to
convey information (ex. For directions, locations
of attractions, others). Give a short meaning or
purpose for each.

Examples are provided for you.


THE LANGUAGE OF MEDIA
Media products can be classified according to
its categories or genre. Each genre uses codes and
conventions to easily convey a message. Codes
are systems of signs, which create meaning and is
divided into three categories- technical, symbolic
and written.
THE LANGUAGE OF MEDIA
Technical Codes are the ways in which
equipment is used to tell the story (ex. camera
techniques, framing, depth of fields, lighting and
exposure, etc.).
THE LANGUAGE OF MEDIA
Technical codes include sound, camera angles,
types of shots and lighting. They may include, for
example, ominous music to communicate danger
in a feature film, or high-angle camera shots to
create a feeling of power in a photograph.
Furthermore, the following are the basic camera
techniques used to capture different scenes.
THE LANGUAGE OF MEDIA
Symbolic Codes show what is beneath the
surface of what we see (ex. objects, setting, body
language, clothing, color, etc. ). Symbolic codes
include the language, dress or actions of
characters, or iconic symbols that are easily
understood. For example, a red rose may be used
symbolically to convey romance, or a clenched fist
may be used to communicate anger.
THE LANGUAGE OF MEDIA
Written Codes refer to the use of language
style and textual layout (headlines, captions,
speech bubbles, language style, etc. )
EXAMPLES:
EXAMPLES:
EXAMPLES:
Another concept is Convention, the generally
accepted ways of doing something, a standard or
norm that acts as a governing behavior.
The image at the
right is a sample
analysis of the use of
codes and convention
in a movie poster:
Other concepts related to media language are the
following:
SAMPLE
ANALYSIS
BEST MOVIE POSTERS
BEST MOVIE POSTERS
ACTIVTY 2 (TAKE HOME
ASSIGNMENT)
Instruction: Study the commercial ad below and
answer the questions that follow.
GUIDE QUESTIONS:
1. What codes are used in this ad?
2. How were the codes used in constructing the
message of this tv ad?
3. How is understanding of the technical and
symbolic codes contribute to media and
information literacy?
ACTIVTY 3 (TAKE HOME
ASSIGNMENT)
Instruction: Study the movie poster below.
Answer the questions that follow
GUIDE QUESTIONS:
1. What codes and conventions were used in this
movie poster to suggest the genre of the film?
2. How the characters’ dressed up and posing
suggest message to the audience?
3. How the color scheme used in the poster add
impact to its overall meaning?
ACTIVTY 4 (TAKE HOME
ASSIGNMENT)
Instruction: Name five of your favorite movie and
complete the matrix below.

TITLE OF THE MOVIE GENRE DESCRIPTION


THANK YOU!

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