Decision Support Systems and Business Intelligence Baker Alkhlaifat
Decision Support Systems and Business Intelligence Baker Alkhlaifat
Baker alkhlaifat
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Managerial Decision Making
• Decision support systems (DSS)
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Managerial Decision Making
• The nature of managers’ work
– Interpersonal ( Leader )
– Informational ( Monitor )
– Decisional ( Negotiator )
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Managerial Decision Making
Business Pressures–Responses–Support Model
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The Business Environment
Organizational Responses
Be Reactiveعلي
فاـتــــ, Anticipative قـادر على لاــتوقعـ, Adaptive
متكيف,
and Proactiveاـستباقي
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Managerial Decision Making
• The process of decision making
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Decision Making as a Component
of Problem Solving
Intelligence
Decision
making Design
Problem
Choice solving
Implementation
Monitoring
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Computerized Support for Decision Making
– Speedy computations
– Improved communication and collaboration
– Increased productivity of group members
– Improved data management
– Managing big data warehouses
– Using the Web
– Anywhere, anytime support
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Computerized Support for Decision Making
• Cognitive limits
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Type of Decision-makings
Degree of Structuredness (Simon, 1977)
• Structured (Programmed)
– routine & repetitive, predictable problems
– standard solutions exist
• Unstructured (Nonprogrammed)
– non-routine, unpredictable, “fuzzy” complex problems
– no cut-and-dried solutions
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Simon’s Decision-Making Process
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• Computer support for structured decisions
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An Early Framework for Computerized Decision Support
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Automated Decision-Making Framework
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• Computer support for unstructured decisions
– Customized solutions
– intuition and judgment
– Computerized communication and collaboration
technologies
– Knowledge management
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• Computer support for semistructured problems
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The benefits of computerized decision support
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The Concept of Decision Support Systems (DSS)
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Business Intelligence (BI)
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The Evolution of BI Capabilities
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A Framework for Business Intelligence (BI)
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A Framework for Business Intelligence (BI)
Data warehouse
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A Framework for Business Intelligence (BI)
Business analytics
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A Framework for Business Intelligence (BI)
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A Framework for Business Intelligence (BI)
– Styles of BI
1. Report Delivery and Alerting
2. Enterprise Reporting (dashboard, scorecard)
3. Cube Analysis
4. Ad-hoc Query
5. Statistics and Data Mining
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• Benefits of BI
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• Management support systems (MSS)
• Work system
A system in which human participants and/or machines perform a
business process using information, technology, and other
resources to produce products and/or services for internal or
external customers
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Work system
• Nine elements of a work system
1. Business process
2. Participants
3. Information
4. Technology
5. Product and services
6. Customers
7. Infrastructure
8. Environment
9. Strategy
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Work system
1. Business process. Variations in the process rationale,
sequence of steps, or methods used for performing
particular steps
2. Participants. Better training, better skills, higher levels
of commitment, or better real-time or delayed feedback
3. Information. Better information quality, information
availability, or information presentation
4. Technology. Better data storage and retrieval,
models, algorithms, statistical or graphical capabilities,
or computer interaction
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Work system
5. Product and services. Better ways to evaluate
potential decisions
6. Customers. Better ways to involve customers in the
decision process and to obtain greater clarity about
their needs
7. Infrastructure. More effective use of shared
infrastructure, which might lead to improvements
8. Environment. Better methods for incorporating
concerns from the surrounding environment
9. Strategy. A fundamentally different operational
strategy for the work system
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